| Pact with the devil latest 16:10 - Nov 4 with 989 views | jasondozzell |
Here's what's coming
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| Pact with the devil latest on 16:16 - Nov 4 with 913 views | MattinLondon |
Possibly that will happen to the bigger clubs and you can argue that it has already happened at some of them. But unless Ipswich becomes CL regulars (and regularly getting to the knockout phases) I can’t see such a model being possible or even sustainable here. |  | | |
| Pact with the devil latest on 16:18 - Nov 4 with 887 views | BasingstokeBlue |
| Pact with the devil latest on 16:16 - Nov 4 by MattinLondon |
Possibly that will happen to the bigger clubs and you can argue that it has already happened at some of them. But unless Ipswich becomes CL regulars (and regularly getting to the knockout phases) I can’t see such a model being possible or even sustainable here. |
Good. |  |
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| Pact with the devil latest on 16:23 - Nov 4 with 843 views | ITFC_Essex |
| Pact with the devil latest on 16:16 - Nov 4 by MattinLondon |
Possibly that will happen to the bigger clubs and you can argue that it has already happened at some of them. But unless Ipswich becomes CL regulars (and regularly getting to the knockout phases) I can’t see such a model being possible or even sustainable here. |
Gamechanger could get away with charging £80-100-200 a game and certain sections of society will pay it, much like with the music business where legacy acts can charge literally hundreds of pounds for often times terrible seats. The ground might not be full of Ipswich supporters, but it would be full if we were consistently in this league, for games against the "Super Clubs".
Just look at what we're already charging for experiences, mascots, three new shirts every 8 months and the writing is on the wall. Us legacy supporters, especially us working class ones, are nailed on for being priced out of Ipswich Town. |  |
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| Pact with the devil latest on 16:26 - Nov 4 with 821 views | jasondozzell |
| Pact with the devil latest on 16:16 - Nov 4 by MattinLondon |
Possibly that will happen to the bigger clubs and you can argue that it has already happened at some of them. But unless Ipswich becomes CL regulars (and regularly getting to the knockout phases) I can’t see such a model being possible or even sustainable here. |
I fear you may be wrong on that. I think a lot of support still doesn't grasp how ambitious the owners are.
They are American sports model through and through and there will be tunnel clubs, more 'experiences' and a push for more individual matchday sales.
Ashton has from memory alluded to the fact that they probably should have capped season ticket holders lower than the 21,000 or whatever it is.
I don't think you'll see any increase on that with the eventual increased capacity.
At the moment everything is okay, although I dislike the hype announcer, the endless fireworks and the light shows. But I get that I'm not who they are interested in.
But this is only going one way.
The only hope is they realise that season ticket holders are lifeblood and add to atmosphere and character. [Post edited 4 Nov 16:27]
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| Pact with the devil latest on 16:30 - Nov 4 with 789 views | _CliveBaker_ |
| Pact with the devil latest on 16:16 - Nov 4 by MattinLondon |
Possibly that will happen to the bigger clubs and you can argue that it has already happened at some of them. But unless Ipswich becomes CL regulars (and regularly getting to the knockout phases) I can’t see such a model being possible or even sustainable here. |
Its certainly true of the touristy clubs. I think Man United have about 12% fewer ST holders now than in 2019 in real terms. Something like 60% of the crowd are ST holders, that was typically 70%+.
But as this chap articulates well, if the demand is there why sell a season ticket at an average of £40 per game when you can sell the same seat for £80 (plus probably requiring a membership purchase on top, as well as a higher propensity to spend in other areas). Clubs don't employ people to optimise revenue-per-seat for the sake of it. Those 7,000 season ticket holders United have lost have probably increased revenue to the tune of £10m a year.
We're a little different in some respects, its not day trippers and tourists that want our tickets particularly, but there's still enough demand at the moment from people who will buy a Membership at £40 to get to 2 games, plus pay £20 a game more than I do on average for the same seat. I don't buy anything in the ground either. I was good to Marcus Evans because if I didn't go, the seat was empty generating £0 a game. As it stands I'm not a good 'customer'. |  | | |
| Pact with the devil latest on 16:30 - Nov 4 with 789 views | jasondozzell |
| Pact with the devil latest on 16:23 - Nov 4 by ITFC_Essex |
Gamechanger could get away with charging £80-100-200 a game and certain sections of society will pay it, much like with the music business where legacy acts can charge literally hundreds of pounds for often times terrible seats. The ground might not be full of Ipswich supporters, but it would be full if we were consistently in this league, for games against the "Super Clubs".
Just look at what we're already charging for experiences, mascots, three new shirts every 8 months and the writing is on the wall. Us legacy supporters, especially us working class ones, are nailed on for being priced out of Ipswich Town. |
Yep.
So far it's been relatively softly, softly.
I mean 6 years ago for example I would pay twenty quid for a gold card to guarantee away tickets for for the few fixtures where we needed one like Cambridge, scum etc. Now it's 50 quid membership nailed on.
That will be the way with lots of things I expect.
We had to do the deal. It was the only way of saving the club and being competitive again. But this was always inevitable result. [Post edited 4 Nov 16:35]
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| Pact with the devil latest on 16:34 - Nov 4 with 749 views | jasondozzell |
| Pact with the devil latest on 16:30 - Nov 4 by _CliveBaker_ |
Its certainly true of the touristy clubs. I think Man United have about 12% fewer ST holders now than in 2019 in real terms. Something like 60% of the crowd are ST holders, that was typically 70%+.
But as this chap articulates well, if the demand is there why sell a season ticket at an average of £40 per game when you can sell the same seat for £80 (plus probably requiring a membership purchase on top, as well as a higher propensity to spend in other areas). Clubs don't employ people to optimise revenue-per-seat for the sake of it. Those 7,000 season ticket holders United have lost have probably increased revenue to the tune of £10m a year.
We're a little different in some respects, its not day trippers and tourists that want our tickets particularly, but there's still enough demand at the moment from people who will buy a Membership at £40 to get to 2 games, plus pay £20 a game more than I do on average for the same seat. I don't buy anything in the ground either. I was good to Marcus Evans because if I didn't go, the seat was empty generating £0 a game. As it stands I'm not a good 'customer'. |
The thing that they forget is that when the club goes through difficult times it's only the season ticket holders are the ones who will keep it going.
We were down to 8000 during COVID.
But we are the people who will be there when everything else has fallen away.
I don't buy anything in the ground either. I buy a few things from the shop a year. | | | |
| Pact with the devil latest on 16:47 - Nov 4 with 636 views | _CliveBaker_ |
| Pact with the devil latest on 16:34 - Nov 4 by jasondozzell |
The thing that they forget is that when the club goes through difficult times it's only the season ticket holders are the ones who will keep it going.
We were down to 8000 during COVID.
But we are the people who will be there when everything else has fallen away.
I don't buy anything in the ground either. I buy a few things from the shop a year. |
That's true, but its a tomorrow problem. They'll balance it through pricing and PR drives if we go down, as well as the ST waiting list.
I don't think we'll see a big reduction in ST holders in real terms like at United (although maybe non renewals will gradually be held back and not released for ST sale). It'll be the stadium expansion next. I wouldn't be surprised if we add seats without increasing ST holders. It'll more corporate, boxes, suites, all that jazz. And at £50 a ticket because they're new and shiny.
Our ST holders as a % of capacity is 70% now, I would think as a contribution of revenue its closer to 60%. Therein lies the multi million £ opportunity. | | | |
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