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Like many I donated some cash during the PackOutPR campaign towards tickets for those who can't afford them.
If there was an optional box on my season ticket renewal to tick to add £5/£10 per month to my Direct Debit as a donation to do this more regularly I probably would.
I can see there are differences between an individual doing this off their own back and the club doing something officially but still think it would be a good way of getting some people to Portman Road who otherwise might not make it.