Town have confirmed they are continuing the School of the Day initiative which was instigated last season.

The scheme will again see free tickets - 100 adult and junior seats - given away to different primary schools for each home league match.

Invites are already going out with this season's first School of the Day game the visit of Doncaster Rovers on Saturday 14th September once the school holidays have ended. The club directly contacts schools and it is at their discretion which are selected.

Last season, Cole Skuse, Trevoh Chalobah and mascot Crazee all visited schools to distribute tickets and Town say they will increase player presence in schools during the campaign ahead.

Dan Palfrey, Town's PR manager, stressed the initiative’s importance: “The scheme proved extremely popular last season. It was a no-brainer to continue it going forward this season.

“There is a good chance that it could be a child's first time at Portman Road, so we hope that they enjoy and embrace their visit.

“It’s not just about the 90 minutes, we hope they take in our FanZone activities pre-match and want to return.”

Photo: ITFC

superblues9 added 17:37 - Jul 16 Give them More than 100 there's plenty of empty seats every game !
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midastouch added 19:54 - Jul 16 Some of our defenders need to go back to school! :-)
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VILJOEN67 added 21:53 - Jul 16 This is an excellent idea but the club needs to allocate schools tickets for every home match which involve all schools throughout the course of a season. This is how you build up a fan base for the future.
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