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Thread | From Popbitch
at 23:14 26 Sep 2024
"Data-driven" has been the watchword in football of recent months. With the success of Brighton and Brentford overachieving in the Premier League thanks to the clubs' clever analytics and transfer policies, a lot of their rivals have started to revamp their own internal processes to copy them.
The brains behind Brighton's success (betting impresario Tony Bloom) realised two things. 1/ There was a limit to the amount of additional uplift his traders could give the team; and 2/ there weren't enough good analytics teams out there to go round. So the club quietly put the word out that their trading nouse was for hire. To trial, they agreed to start working with Ipswich Town.
Ipswich's rise to the top division has been meteoric. But now they're in the same division as Brighton, football insiders are starting to wonder who gets the best analytics when the two clubs play each other.
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