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Concept kits were only fun when it was to troll everyone. This one I did in 2015 I tweeted saying it was a leak got picked up on a couple of news sites and posted here, with a few responses of "You've just been whooshed by Callis on Twitter, haven't you?" lol.
Now it's college kids studying Photoshop who actually think the club might randomly decide to actually use their design. They won't because the kits are selected well ahead of time. I think when we first signed up with Adidas the designs for the first 3-4 seasons were already picked.