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imo, the best shirt sponsorship i've seen from any club over the last few years
Most of the time it's just a quick bit of money via an agreement of 2/3 years at £££
We're not in the league to do that and make alot from it
So this imo is the best a club can do especially at this level.. the outreach is already incredible and will increase with further announcements about the tour, the kit itself
Plus it's for the Ipswich Womens team which is growing into one of the best outside of the likes of Chelsea, Arsenal etc
All outsiders laughing and pointing fingers look incredibly stupid imo. We had ME Group with 0 outreach. Magical Vegas was hated. At least this has some serious potential to be a money maker in more ways than just a shirt sale or 2