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over the last few years, is the amount of commercial income they have made. When we were in the Championship alongside them their commercial income was well in excess of ours for a club gettting similar size crowds. Had we managed the same sort of commercial income things would have been much more comfortable for ME, and would have given us that little extra spending power.
I wonder if this is part of the reason why the Brizzle fellows are in the frame to come here, to help maximise commercial income.
See also Derby who have been able to maximise off-field income over several years, obviously they've used that and to piss up the wall on expensive players but we're behind the curve here.
The result of Evans' cost cutting and running everything - other than the first team squad of course - on the smallest possible staff.