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Budgies new home kit and the justification
at 09:07 6 Jul 2025

Easy money though, innit?

"We need some marketing help. Can you come up with a spiel for this new shirt that doesn't say 'we picked this because it was one of the cheaper options in the catalogue, and thought it would sell well'? How about something like 'woven from the fabric of the city' or suchlike? We'll give you £50k."
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Cricket
at 09:05 6 Jul 2025

Exactly. Mick McCarthy it out.

Should have gone for that tactic from the start, playing endless perfectly-executed forward defensives, with a view to ending today on something like 7/1 (taking into account Crawley's absolute addiction to nicking off).
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The reveal
at 17:49 5 Jul 2025

At the end of the day, why would a club spend a four/five-figure sum on a kit release video?

It's not as if you need to actually sell the thing; you've got a captive audience of 30,000+ people who aren't going to go and buy another kit because it came with better marketing, or because the 'back story' spoke to them.
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The reveal
at 17:43 5 Jul 2025

But, on the other hand, you've got the 'must get something on release day at all costs' crowd, who'll buy the least worst option today, and then pick up something they like more when the training kit/GK kit/third kit gets put on sale.
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New kits!
at 17:33 5 Jul 2025

As I've said on another thread, probably as a means to get the maximum monetisation from the exercise.

If you just offer the home and away shirts first off, the 'must have the kit as soon as it's released' crowd get a smaller choice, and then might also pick up a GK kit at a later date.
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New kits!
at 17:28 5 Jul 2025

The purple GK kit is nice, but my gripe with the Umbro stuff in particular is that the GK shirts seem to be the same template across most of their stable.

At least (so far...) the outfield shirts are uniquely Ipswich.
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The reveal
at 17:27 5 Jul 2025

I assume it's all staggered for maximum money-making.

Give people as little choice as possible when the home and away come out, then drip-feed the training kit, and then release the third shirt.
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The reveal
at 17:07 5 Jul 2025

Why are people getting so het up about a video?

A 'kit release' doesn't even need to be a thing, let alone come with a high-production-values video.
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Peaceful protesters arrested in Parliament Square.
at 15:51 5 Jul 2025

It's a tricky one, even for me.

We don't want a situation whereby the police make their own decisions as to which laws are correct and should be enforced but, at the same time, I'd argue that we do want a constabulary that will refuse to enforce egregious over-steps such as this.
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Peaceful protesters arrested in Parliament Square.
at 15:24 5 Jul 2025

If only the police would show the same kind of collective backbone as they did when they threw their collective toys out of the pram over the (seemingly justified) prosecution of a fellow officer.

https://www.theguardian.com/commentisfree/2023/sep/29/firearms-officers-met-publ
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Can I just say, despite what I said earlier….
at 15:22 5 Jul 2025

You get all these kit people, don’t you? Kit this, kit that. Let’s have a bit of blue, let’s have a bit of red. Ooh, that’s a snazzy collar. Oh, this smells of, I don’t know, basil.
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Budgies new home kit and the justification
at 14:57 5 Jul 2025

I like the campaign, tbh. The whole idea is that the 'marketing speak' is completely OTT and overblown, and is then replaced with 'it's yellow', 'it has a collar', 'the fabric is nice'.

It's entirely tongue-in-cheek.

The marketing guff that surrounds kit releases these days is utterly pointless.
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For the love of God, avoid Star Lane, Grafton Way etc if in Ips
at 13:52 5 Jul 2025

That's spot on. Norwich is really well-served for P&R for a city of its size (six sites) but it's so poorly run; fairly infrequent buses, poor opening hours, and charged per person rather than per car, meaning that once you've got a car load it's cheaper to drive in and park.
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For the love of God, avoid Star Lane, Grafton Way etc if in Ips
at 13:14 5 Jul 2025

It's the same here in Norwich. Lots of areas of congestion being 'fixed' by the addition of bus lanes. The buses get to avoid the congestion (and taxis, for some unknown reason), but everything gets made worse for everyone else by the removal of one of the usable lanes.

I get and agree with the intention to try and increase the use of public transport, but there's no flip-side to it. Public transport isn't being made more appealing, it's just driving that's being made more and more inconvenient.

I can't speak for Ipswich, but I can't see that happening here in Norwich, what with buses being privatised and run by First.
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IMPORTANT INFORMATION
at 12:43 5 Jul 2025

I'd definitely be happy with Hummel, especially as they seem to be very happy to do fairly bespoke designs rather than the same 2/3 templates for all of their clubs.
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IMPORTANT INFORMATION
at 11:14 5 Jul 2025

Were last seasons not also under the 'Castore-with-an-Umbro-badge' setup? Or is this perhaps another step towards the usual Castore trademark quality?
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IMPORTANT INFORMATION
at 10:53 5 Jul 2025

Or could it be the other way? I've not been overly enamoured with the quality of the kits the last couple of seasons.

Is it naïve to think that they may have switched to a better supplier?
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Kit drop official
at 09:49 5 Jul 2025

Home shirt looks gorgeous.

Away looks better in the flesh than in that leaked photo, but still a bit of an acquired taste.
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Why are so many people behind the scenes leaving?
at 21:56 4 Jul 2025

I agree. Seems to be far more than would be healthy, and it seems they're jumping ship rather than being pushed.
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Thread removed
at 18:57 4 Jul 2025

Maybe he's got some sort of tontine going with the likes of Lucan and Texters?
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