New Name for Football League
Thursday, 12th Nov 2015 18:45

From the end of this season the Football League will rebrand as the English Football League, or EFL for short.

The new name will also see a new logo - only the fourth in the Football League’s 127-year history - featuring 72 balls representing each of the clubs in three ‘swathes’ referencing the three divisions.

Football League chief executive Shaun Harvey explained the move: "The new EFL name rightly emphasises the central role our clubs play at the heart of English professional football.

"In an increasingly challenging global sports market, it is absolutely essential that sports properties can project a modern identity that not only resonates with their regular audience but is also easily recognisable to a broader audience of potential fans, viewers and commercial partners.

"We believe the EFL name and brand will give our competitions an identity that is new and distinct, while at the same time retaining our unique heritage.

“As such, it will be something that all fans can identify with - whether they be young or old, at home or abroad."

Harvey says the divisions themselves will retain their current names: “The Championship, League One and League Two divisional titles have proven popular with fans since their introduction in 2004 and have since been used by leagues in other countries and in other sports. It is therefore our intention to incorporate them into the new EFL brand.

Photo: Action Images

Please report offensive, libellous or inappropriate posts by using the links provided.

Page:
1

MaySixth added 18:48 - Nov 12 Enough logos get slated. This is a good one.
1

arc added 18:51 - Nov 12 Idiocy.
1

Sporall added 18:54 - Nov 12 A tad American. Will they rebrand the cup as the World Series?
0

big_gaz67 added 18:59 - Nov 12 That's Cardiff stuffed then?
7

hoppy added 19:02 - Nov 12 So we'll have a different logo on our sleeves next season then... Although I thought it was supposed to look like this...
3

MickMillsTash added 19:20 - Nov 12 A bit to close to EDL?
2

Flewitt85 added 19:35 - Nov 12 Good point there big_gaz67!! Nice and modern tho, I like it!
1

NoCanariesAllowed added 19:56 - Nov 12

Nothing groundbreaking, though seems pretty transparent to me that it's an attempt to get it closer to the so-called "EPL" in the views of the American market. Won't mind as long as they don't fiddle with the name 'Championship' though - I have come to like it, even if I was a tad sceptical back in the Division One days. (No, not THAT Division One, the... oh, never mind.)

carsey added 21:19 - Nov 12 A total waste of money that could be passed on to clubs lower down the pyramid who are struggling to get by.
0

StuartBrett8 added 21:26 - Nov 12 Thought the exact same thing MickMillsTash, surely someone flagged that up in a meeting?
1

fifeblue added 22:10 - Nov 12 Can we get rid of the Welsh clubs out of our league, then? And MK Dons.
0

osborne added 22:16 - Nov 12 Shame to ditch such a famous name which has stood for 127 years. What next? The EFA. The British Open. Please No.
0

NSL added 22:18 - Nov 12 Yes! Let's have an open top bus parade for finally getting outing the championship!! Hope it doesn't trigger Micks bonus!
0

NSL added 22:19 - Nov 12 Oh bums, that teaches me not to simply read the headlines
0

ArnieM added 23:15 - Nov 12 Doesn't matter what they name it. It will still be skint and ignored by sky TV.
4

Lightningboy added 11:06 - Nov 13 Slightly ignorant towards clubs like Cardiff,Newport and possibly Swansea and Wrexxham..probably hasn't even occurred to the idiots in charge of our game.
1