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Really good piece on Sunderland's financial situation 08:09 - May 22 with 1360 viewsSteve_M


http://priceoffootball.com/sunderland-short-changed/

Tl;dr: It's an utter mess.

They need someone to do what Kenny Jackett did at Wolves and get them back to the second tier quite quickly.

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Really good piece on Sunderland's financial situation on 08:23 - May 22 with 1309 viewshomer_123

A sobering stat for those that think increasing attendances make any difference to the financials of a football club:

"Matchday income fell by 15% to £9 million. Whilst stated attendances fell only 4% to an impressive sounding 41,287, anecdotal evidence was that many fans, especially those with season tickets, did not go to many matches, such was the dismal performances on the pitch.

Sunderland’s matchday income per fan fell by over 10% to just £217. This works out at just £11.41 per match and is one of the lowest in the division. For Sunderland fans querying the figure remember this is the average price so included children and other concessions and is also net of VAT at 20%.

Part of the reason why the figure is so lows is that Sunderland is not an affluent city and does not attract large numbers of football tourists who are willing to pay large sums to attend matches (and spend a lot on merchandise)."

That's £9m from an income of £126.4m (or, if you like, around 7%)....increasing attendances isn't really going to make any long term significant different to the financials of a football club these days. Unless you are paying at a relatively lower level of football and even then...

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Really good piece on Sunderland's financial situation on 09:03 - May 22 with 1218 viewsPinewoodblue

Really good piece on Sunderland's financial situation on 08:23 - May 22 by homer_123

A sobering stat for those that think increasing attendances make any difference to the financials of a football club:

"Matchday income fell by 15% to £9 million. Whilst stated attendances fell only 4% to an impressive sounding 41,287, anecdotal evidence was that many fans, especially those with season tickets, did not go to many matches, such was the dismal performances on the pitch.

Sunderland’s matchday income per fan fell by over 10% to just £217. This works out at just £11.41 per match and is one of the lowest in the division. For Sunderland fans querying the figure remember this is the average price so included children and other concessions and is also net of VAT at 20%.

Part of the reason why the figure is so lows is that Sunderland is not an affluent city and does not attract large numbers of football tourists who are willing to pay large sums to attend matches (and spend a lot on merchandise)."

That's £9m from an income of £126.4m (or, if you like, around 7%)....increasing attendances isn't really going to make any long term significant different to the financials of a football club these days. Unless you are paying at a relatively lower level of football and even then...


You do realise these figures relate to when Sunderland were in the Premier League? An extra 5,000 on Towns gate plus something resembling a decent cup run would make the world of difference to any team not getting parachute payments.

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Really good piece on Sunderland's financial situation on 09:21 - May 22 with 1174 viewsLord_Lucan

I think what this shows is actually how the PL is really set up for the elite 6 or so clubs and for any other team it could spell financial suicide.

Marcus Evans must know this and is plainly a financial genius.
[Post edited 22 May 2018 9:23]

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Really good piece on Sunderland's financial situation on 10:19 - May 22 with 1071 viewshomer_123

Really good piece on Sunderland's financial situation on 09:03 - May 22 by Pinewoodblue

You do realise these figures relate to when Sunderland were in the Premier League? An extra 5,000 on Towns gate plus something resembling a decent cup run would make the world of difference to any team not getting parachute payments.


It really doesn't PB, sadly.

What people fail to factor in is that there are additional costs to having more people attend a match - increases in match day staff, policing (if still paid for by the Club), etc. Also people don't spend at the ground like they used to - people don't purchase the match day programmes, food and beer as much as they used to.

Also, Town suffered like Sunderland in that season ticket holders stopped going as well.

Finally, the real money is made on 'day trippers' as noted in the report - these are fans that are drawn for a day out and will pay a premium. We don't have these.

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