| Umbro/Castore 15:29 - May 8 with 1419 views | Zx1988 |
Just came across this tweet from FootballShirtCulture, which reminded me of Castore's recent acquisition of Umbro:
A little bit of digging suggests that Burnley's deal with Umbro wasn't due to expire until 2026 ( https://www.lancs.live/sport/football/football-news/burnley-kit-umbro-partnershi
"Burnley's previous agreement with Umbro concluded in 2022 but the new agreement will see the Manchester-based firm work with the Clarets until 2026."
So it potentially looks as if Castore are already migrating clubs over to their own brand, rather than continuing old Umbro deals.
I bloody hope that we're not in line for this treatment. From what I've heard, Castore kit quality has been utterly abysmal. |  |
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| Umbro/Castore on 15:42 - May 8 with 1321 views | Zx1988 |
A little extra context on Castore's quality issues...
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| Umbro/Castore on 16:44 - May 8 with 1135 views | marcus1642 |
I think Castore have taken over the marketing of Umbro not bought out Umbro which is an interesting move. Why couldn't Umbro do its own marketing? |  | | |
| Umbro/Castore on 16:48 - May 8 with 1110 views | FBI |
Ugh. Not seen a club I like that uses Castore. |  |
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| Umbro/Castore on 16:52 - May 8 with 1092 views | Zx1988 |
| Umbro/Castore on 16:44 - May 8 by marcus1642 |
I think Castore have taken over the marketing of Umbro not bought out Umbro which is an interesting move. Why couldn't Umbro do its own marketing? |
I'm not sure of the specifics, but it reads to me as if Castore bought the rights to market/use the Umbro brand within Europe:
https://www.sportspromedia.com/news/castore-umbro-sublicensing-west-ham-bournemo
If that's correct, I imagine that they've taken over existing contracts between European clubs and Umbro and, by extension, have the ability to ask/force clubs to move over to Castore branding? | |
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| Umbro/Castore on 16:56 - May 8 with 1070 views | yorkshireblue |
The replies from fans of other clubs to the Burnley announcement are quite telling
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