New Kits Every Year
Tuesday, 31st Jan 2012 08:31

Town have announced that they will change both their home and away kit every season from this summer. The Blues say they were the only club in the top two divisions to change both their strips biennially prior to making the change.

Town's retail manager Lee Hyde told the club site: "It seems that most clubs have been working with single-year rotation on their shirts for several years now.

"We are one of the last remaining clubs not following this strategy but we feel that we now have to fall in line with the rest of football in this country.

"To keep the costs of the shirts competitive, we have to meet the minimum order requirements which the one-year rotation will also allow us to do."

Hyde says Town's two new kits will be available for pre-order from May: "We have been working closely with Mitre, our kit manufacturers, to produce a modern, striking look for next season and we're confident the new look will go down well with the supporters."

Photo: Action Images

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Strikes added 12:50 - Jan 31 I've owned every shirt since Pioneer in 1982. Now I think it might be time to break with that tradition, and appropriately get a retro one in the club shop. Is this what they call "progress"?
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BluedanW added 13:21 - Jan 31

What are they on about competitive? If the ipswich shirt is £50 I'll go and buy the norwich one instead coz its only £45!!! what a bunch of goons we have running our club??? how comes you can buy an adidas top for £20 but we can't stay competive charging £50???? jjb only charge £25 for England, man utd, chelsea. Well they've lost my money for my daughters toddler kit. and they're gonna lose my £800 for 2 season tickets too. Gonna watch Haverhill rovers instead!

BluedanW added 13:21 - Jan 31

petieboy2011 added 13:23 - Jan 31 Can the away shirt for next season be the white one with the red trim we played in against Palace on boxing day a few years back please? That was pukka!!
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Taricco_Fan added 14:09 - Jan 31

I could see this one coming as the football world continues to live in the 'time the recession forgot'. Oh well, I won't be buying a Town short ever again. In fact I haven't bought a shirt for a couple of years due to the woefully lacklustre designs and cheap, poor quality feel to the shirts under Mitre and the latter days of Punch. We had some fantastic shirts under Adidas and Umbro, and even the earlier days of Punch, but the ITFC apparel has been of pub team quality and design over the last few years.

ITFC has totally changed from the model club I used to love. It's cold, corporate and lost it's community feel.

Anyway, I'll stick to the retro shirts. It's the parents I feel sorry for where the kids will be asking for new home and away kits every 12 months. Fans should protest next year and attend games in retro shirts or no colours at all.

Sindre94 added 15:51 - Jan 31 Nice:)
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Sindre94 added 15:52 - Jan 31 I feel sorry for so many fans who cant afford it.. a shame (I posted wrong by writing nice on the previous comment)
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stonojnr added 20:20 - Jan 31

this strikes me as a classic accountants solution, I bet the problem is our Mitre deal was worded such that over the two seasons we guarantee to buy a specific amount of shirts per season from them, and we just arent selling that many any more, for obvious reasons, and why the current home shirt is on permanent sale, and the only way to drop the number of shirts the club are forced to buy is either we (as in supporters) get made to pay a higher unit cost to cover Mitres revenue loss for making less shirts, or we keep the unit cost the same but move to this 1 year rotation thing . Ok overall as a club you will sell less volume of shirts, youll actually sell more of the ones youve got so you wont lose as money on each shirt as a result.