Town have announced that they will change both their home and away kit every season from this summer. The Blues say they were the only club in the top two divisions to change both their strips biennially prior to making the change.

Town's retail manager Lee Hyde told the club site: "It seems that most clubs have been working with single-year rotation on their shirts for several years now.

"We are one of the last remaining clubs not following this strategy but we feel that we now have to fall in line with the rest of football in this country.

"To keep the costs of the shirts competitive, we have to meet the minimum order requirements which the one-year rotation will also allow us to do."

Hyde says Town's two new kits will be available for pre-order from May: "We have been working closely with Mitre, our kit manufacturers, to produce a modern, striking look for next season and we're confident the new look will go down well with the supporters."

Photo: Action Images

StavangerBlue added 09:20 - Jan 31 Can we have a solid blue shirt and socks and white shorts (HOME) and a orange and black away kit like we used to...or even my favourite red and black a la AC Milan away kit of 1994? Oh and get rid of the three stars on it...rubbish. You can then change it every year but it will stay the same except for the sponsor logo as we drop down the divisions...so starting with ME and ending with Pukka Pies.

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clarkey85 added 09:21 - Jan 31 I look at clubs like norwich or newcastle and when they play the stands r full of yellow or black and white but at PR this is not the case and this is gonna kill off those remaining shirts!ps wheres these signings the clock is tickin big time!!
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Bergholtblue added 09:24 - Jan 31 Of course, you don't have to buy one. It is not compulsory to wear a replica shirt at matches.
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Marshalls_Mullet added 09:28 - Jan 31 I doesnt make much odds to me, as I tend to buy the previous season shirt in the sale for a tenner to wear for 5 a side. Hasnt been a decent shirt since Umbro made them. I do think its unfair on kids who will want to be upto date.
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stiffshorts added 09:29 - Jan 31 Yep, another nail in the coffin I'm afraid, another "own goal" by supposed "shrewd" businessmen (sort of the same types that gave us the great economic crash of 08?). I stopped buying the shirts around 3 seasons ago. Poor quality, high prices & all for what? I bought a "retro" shirt in blue & white with short sleeves (aka Brazil, Mariner et al) for £19 in the shop sale and have worn that since......... you know it makes sense!!

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alfromcol added 09:36 - Jan 31 Those that buy a new shirt every year must have money to burn.
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sotd78 added 09:39 - Jan 31 Just don't buy the replica kit. The kits should change only every other year and be rotated between home and away. There should be no third kit - it is rerlatively easy to find a colour for an away that won't clash with any other club. Stop ripping off the fans. Don't buy kit, don't buy Sky. Retaliate with your wallets
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Paulc added 09:52 - Jan 31 I've checked and noticed that no other club in the top two tiers of English football has Paul Jewell as manager or Simon Clegg as Chief Exec. Can we please fall in line by getting rid
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spanish_archer added 09:59 - Jan 31 Quality Paulc...Quality! Unlike the kits
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Blue_Poison added 10:02 - Jan 31 I have been away for the last two years but return to England on Saturday. I recently asked my dad to buy me the current home shirt in the sale the club just had so I had it ready for next season. I think I will be getting a refund on that now! And I wont be leaving the shop until I have my money back!
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ForeverBlue84 added 10:10 - Jan 31 What about the goalkeeper shirt? We've used the green one for about four years!!
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Tractorog added 10:14 - Jan 31 I've had enough.
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Tractorog added 10:14 - Jan 31 I've had enough.
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cornishnick added 10:22 - Jan 31 Money grabbing bar stewards, the lot of them. Thank God my kids don't support Ipswich
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BlueRoo added 10:23 - Jan 31 They will look fabulous in Div 1 next year.....sigh
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Lightningboy added 10:27 - Jan 31 Fine BUT bring the cost of them down!!..the best part of £45 every season is taking the mickey. Let's hope the new home kit is slightly more imaginative than the current one (which is just a mish mash of the last 2 home kits)..I do love our black away shirt though & will miss that. Would prefer it if they give us a choice/vote.
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Toepunt added 10:28 - Jan 31 Good advice from StiffShorts. plenty of retro shirts available. Less money, probably better quality and won't 'expire'. Quite like the 1962 Champions replica on Toffs.com for 33 quid... ( http://www.toffs.com/Ipswich-Town-1962-Champions/productinfo/1470/&source=fs?awi
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buryblue77 added 10:28 - Jan 31 Welcome to the modern age of commercialism as someone who understands business it seems the logical thing to do, increase kit merchandise sales by changing every year, we must not forget that a rich businessman is charge! The other side of it is that it could well backfire as fans will either not be able to afford to change every year or will resist buying because they see the move as a greedy one so these things have to be considered but I personally think from a sales point of view it will work, hopefully the extra revenues raised are reinvested!

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bobble added 10:29 - Jan 31 i always wear a wallaby strip so doesn't bother me
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debenturedave added 10:41 - Jan 31 If they are only to be worn for one season they will be in the sale by the New Year , as this current seasons is, or even by Xmas, so most people will just wait for the sale ! Its strange how the training tops are a lot cheaper than the playing strips ! If they were alot cheaper more people would buy them !
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SamWhiteUK added 11:14 - Jan 31 "To keep prices competitive..." WTF - we are not competing with anyone - are any other clubs selling our shirts? We can't shop around for the best deal, and we're not exactly going to change allegiance due to the price of shirts! Agree that this is a massive scam - there is no need for us to "fall into line"
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scooterblue added 11:37 - Jan 31 another itfc tradition gone.
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itfcinwales added 11:59 - Jan 31 stupid idea...i despise the fact that most prem teams do it...its just a way to scam hard working and loyal fans.. theres is far too much money floating around in football these days it is getting ridiculous...there needs to be a cap put on players wages and a cap on ticket pricing
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BlueVelvet added 12:36 - Jan 31 well we'll proably need a new kit next season when we play in League 1, another the following year when in League 2, and do the Blue Sq boys have a kit at all. wot a load of twoddle - its purely money making
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Wibble1 added 12:42 - Jan 31 Great, what a time to make such an announcement! Way to go Evans, you certainly know how to get the fans on your side. Bunch of clowns!
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