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Sheeran to Play TikTok Euros Gig at Portman Road
Friday, 4th Jun 2021 11:38

Blues sponsor Ed Sheeran will perform live from Portman Road as part of TikTok's UEFA Euro 2020 show.

The free-to-view gig, which will be available only from Sheeran's TikTok channel and will feature a performance of his new single for the first time, will take place on Friday 25th June at 9pm BST and streamed live from Portman Road. No audience will be present for the virtual performance.

It will subsequently be available to view again on the following day and on July 9th for those that missed it.

Sheeran said: “Can’t wait to perform at TikTok’s UEFA Euro 2020 show live from Portman Road. It’s a place I love and I’m looking forward to performing some fan faves as well as my new track for the first time! See you on the 25th June.”

Paul Hourican, head of music operations UK at TikTok, added: “We are honoured to play host to Ed Sheeran for this very special gig during the UEFA European Championships.

“He is one of the greatest pop stars of his generation, a truly groundbreaking live performer and I know this moment is going to be truly special for the global TikTok community.”

The TikTok UEFA Euro 2020 Show is a celebration of music and football and marks TikTok’s partnership with UEFA as the home for fans during the tournament.

Sheeran will sponsor the Blues’ first-team shirts - both the men’s and women’s sides - in 2021/22.

Photo: Matchday Images

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Nazemariner added 12:01 - Jun 4
I dont like Ed..........I bloody love Ed!

bluesteal74 added 12:25 - Jun 4
He's off his Ed

BeattiesBackPocket added 12:27 - Jun 4
More amazing publicity for the club and it amazes me that some fans on here or fb still complain about the logo/sponsor when there’s 40 million plus global fans that know what it is and means who cares about Dave down the local who doesn’t go to games not knowing what it means. COYB’s Thankyou Ed for everything you’re doing alongside the new owners and CEO 👏🏻 Onwards and upwards

Edmundo added 14:36 - Jun 4
Another 1000 shirt sales if he wears it for some of the show. This is astute commercial work. Well done, Town. And thank you, Ed.

RegencyBlue added 15:47 - Jun 4
Money can't buy the kind of publicity the club are going to get from the tie in with Ed!


istanblue added 16:00 - Jun 4
Will David Beckham be there?

Saxonblue74 added 17:57 - Jun 4
I think he will Istanblue, I hear he's going to be our Drogba!🤣

Razor added 19:34 - Jun 4
Great news----you cant help but feel the new owners are behind this, they understand PR and marketing-----FANTASTIC----THIS CLUB IS ON THE MOVE AT LAST!!

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