Norwich Target Long-Serving Town Academy Coach Klug Tuesday, 27th May 2025 18:46 Long-serving Blues academy coach, former assistant boss and three-time caretaker-manager Bryan Klug is being targeted by Norwich City, TWTD understands.
The Canaries’ head of football development Dean Rastrick worked with Klug during his spell at Tottenham’s academy and is believed to be behind the move, which we understand isn’t linked to Liam Manning, who played and coached under Klug in the Town academy, being lined-up to take over as manager at Carrow Road.
Klug, 64, was a young player at Town during the Bobby Robson era and won England youth caps but moved on before making a senior appearance with injuries having hampered his progress. 
Following spells with Wimbledon (loan), Chesterfield, Peterborough and in non-league, he returned to Town as a youth coach in 1987 and was named academy director on its inception in 1998.
During this period, Klug helped the Blues bring through the likes of Richard Wright, Titus Bramble, Kieron Dyer, James Scowcroft, Richard Naylor, players who were key men in George Burley’s squad which eventually went on to win promotion in 1999/00 and then finished fifth in the Premier League the following season, with the likes of Darren Bent, Darren Ambrose, Ian Westlake, Dean Bowditch and Matt Richards following them into the first team.
In 2005, the U18s won the FA Youth Cup, emulating the Town youth sides of the 1970s.
Jim Magilton made him his assistant when he took over as boss in 2006, before he took on a role as head of football development in January 2009.
After being sacked by Roy Keane in January 2010, he joined Tottenham as assistant academy manager before returning to the Blues and his previous position as academy director in June 2012.
In 2016, he moved to a new job as head of coaching and player development, one which meant he was involved more on the training field, as Lee O’Neill took over the more administrative academy director’s role.
While at Town, Klug has served as caretaker-manager following the departures of Jim Magilton, Mick McCarthy and Paul Hurst.
Coventry-born Klug has remained in that position, but with most of the pre-takeover Town academy staff having moved on, his likely departure is not unexpected.
Photo: Action Images
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Gforce added 09:30 - May 28
It's obvious they want him as first team coach to work alongside Manning. |  | |
Bert added 09:33 - May 28
Klug clearly has an affinity with Town but as with any other job, loyalty goes only as far as the prospect of a better salary package. If he feels the role and salary at Norwich is better for him as he nears retirement, then we should be happy for him. Loathe Norwich as much as we want but that’s for the fans, not for staff who have other considerations. |  | |
Linkboy13 added 11:14 - May 28
He's been at the club a long while and might feel he needs a new challenge but surely not Narwich that would be a massive backward step. |  | |
midastouch added 12:03 - May 28
Hope this one goes down the Klughole! Bryan has been a fantastic servant to the club. The only thing that gives me some cause for concern is that under Ashton, we don't seem to be placing much focus on the Academy. The current strategy feels geared toward buying talent rather than developing it. Ashton has said he doesn’t want to overload the youth setup with players who are unlikely to break through, preferring instead to give those players the chance to flourish elsewhere. And to be fair, I don’t mind that approach when it comes to players who clearly aren’t quite at the level required. But what we can't afford to do is stop trying to develop the ones who could make it. That balance is crucial. Think about it, if you're a manager who’s pushed hard to sign a player for £20 million, there's a lot of pressure to get a tune out of that investment. That player is always going to be given more chances to establish themselves than someone who's come through the Academy for next to nothing. With that in mind, Klug could possibly be frustrated (and yes, this is pure speculation) by the lack of quality and limited opportunities for youth players to break into the first team. Taking a step down to Norwich might actually offer him more freedom to focus on development and more chances to see players progress from the reserves or U21/U23 sides into the Budgie first team. It feels like our U21/U23 sides used to be a lot stronger. There are still one or two players who might be able to step up with the right guidance, encouragement, and trust—names like Tom Taylor, Samto Boniface, and Tudor Mendel-Idowu. But since we opened the chequebook last summer, the U21 / U23 teams seem to have been largely overlooked. Not sure that’s such a wise move in the long term. Especially now we're back in the Championship. |  | |
blueboy1981 added 12:19 - May 28
Things at the Club, are not as great as some of you deludes choose to believe. We’ve had a stream of good people leaving - Bryan is another possibility. Good people don’t Grow on Trees, and are in demand. |  | |
darkhorse28 added 14:44 - May 28
@blues1 you say we aren’t closing the academy, then make the case as to why we should close the academy, so which is it? I never suggested closing it. I said we seem confused as to what we are doing, as you illustrated perfectly. We haven’t produced much talent, we don’t give players a pathway, especially under McKenna there hasn’t been a single player given an opportunity. I’m not suggesting they should either, I don’t watch them, I’ve no idea if they’re being held back, or just not good enough. What I do know is ALL our coaches have wanted to leave, and now left. So clearly they aren’t happy. They clearly don’t see us as a club that wants to be best in class at developing our own talent, that isn’t my opinion, it’s a measure of them quitting. I didn’t suggest the Brentford model was good or bad either, clearly it works brilliantly for them.., they invest that money in global scouting h networks, with huge success, what’s wrong with that? I’d rather we retained our youth development, but I don’t really care that much, if it means improved global scouting, because that’s where we are massively short relative to EPL standards. What’s wrong with pointing out we seem massively confused as to what we want? You summed it up perfectly. You seem to want to retain an expensive system, you point out doesn’t work! So why the ad hominem attacks? It’s time to adult. We can discuss issues and have different opinions…, criticism of the clubs performance in some areas is allowed, as long as it’s constructive…, it’s not a personal attack on your need for tribe and small group ID…, every criticism you treat like a personal attack. No wonder we can’t move forwards collectively. This issue is a great example of the in not communicating where we are, what we want, and what the vision is. It’s VERY obvious McKenna values signing young players in the shorter term over developing them at the club, because that’s 100% what he’s done since day one. Humphrey’s is exceptional, when he had opportunities, he was dropped after several MOTM performances. That’s ok, we had a winning team, and that’s the managers choice, but if we aren’t giving that pathway, wouldn’t we be better off following Brentford? That’s a lot of money we could spend on global scouting. The reason they make it work so well, is to develop a player good enough for the EPL, is literally 1 in a million, you have to be world class. If that’s the standard we want to be at, it’s a methodology worth considering. As a club, we either don’t know which path to take, or we don’t communicate it to fans, because you and I certainly don’t know where we are. We failed a Cat 1 audit by less than 1% when was it? Two or three years ago? It’s obvious we haven’t committed long term to that project .., this is just another example of that lack of focus. It is important. Not having the right scouting and talent ID is 100% why we just had the worst season in our history. Not the worst players, or management, but we deserved that season, the worst in our history, because our talent ID was really poor. It’s an area we can improve on, and will have to, to ever progress . And sorry if having standards for our club offends you. |  | |
flykickingbybgunn added 18:55 - May 28
I hope he has soaked them for every penny they have. |  | |
Bert added 22:26 - May 28
In the last 12 months we have had a trickle of people leaving primarily to advance their careers but a shed load of new faces wanted by KMcK. It’s called turnover and is healthy. It’s also a sign of a club that wants to advance Our relegation may change things a bit but to the world of football ITFC remains a place that is well regarded even if some on here wish to talk the club down. |  | |
darkhorse28 added 23:33 - May 28
Bert. It’s healthy if we’re bringing better people in, ones with better, skills, qualities, experience, knowledge, and add more value. That’s progressive, shows ambition. When they leave, lots of them, some for progression, but also some because they’re unhappy, and don’t see us oppressing their area, that’s a red flag. We aren’t moving people on, they’re choosing to leave. We could have gained Cat 1 at any point, with our resources in the kast 12 months, we missed out on process and people. We clearly are t sure what direction this is heading in…, league one sides have gained cat 1, in the time we (with ten times their resources) have decided it’s not a priority. Which direction we go in matters a lot less, than the indecision, lack of communication, and obvious lack of clarity. Those aspect are instructive of a senior team that isn’t elite. |  | |
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