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Sheeran's Tingly Ted's New Sleeve Sponsor
at 16:07:31

Bringmekuqi, there will always be three new kits a season now, can't use an old when especially when the sponsors change. We sell 100,000 replicas, it's big business.
I reckon it will be red personally but a plainer one than the offset stripes from last time. Lord knows about the third kit, but ive liked the last two

Delighted Ed is doing this too, helps his brand and keeps it "in the family"

If the kit launch isnt tomorrow, it will be saturday, last two years they've done a weekend reveal and opening longer hours
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Townsend: We're Coming Back Hungry to Right the Relegation Wrong
at 11:08:10

"especially in the first half of the season" I think thats a very fair point.
For me our season never really recovered from Fulham away. One minute Clarke hits the post to make it 3-1, the next we concede a very naive penalty whilst at the same time Sam Szmodics gets his ankle knock that pretty much finished his season.
We gave it a good shot, but it did deteriorate after that.
Looking forward to getting a few new face through the door now we are in a new PSR season, and finally shedding all the disappointment we all suffered....
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Town Confirm Halo Shirt Sponsorship
at 09:25:31

Was announced 18 months ago as a local company, clearly it's way bigger and better than they were ever given credit for. a US listing with a net worth over $2bn, thats in the territory of our Investor arm who had around ¢10bn under management when they joined us.
Clearly very very serious players and a fantastic deal.
On the KOA popcast released 3 weeks ago MA said that had we been PL this season, the deal would have been bigger than any non gaming one. Emirates pay Arsenal £50m a season. That hints at an enormous deal has been agreed.
Well done MA and thanks Halo, thats really some commitment you've shown!
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Halo Tease Town Shirt Sponsorship
at 12:36:12

PackwoodBlue, yes, used to be May but that shifted when we moved to Umbro and MA started his big annual Kit reveal. 2023 was July 1, a week later last year i believe.
Im personally looking forward to it and hoping Halo is confirmed. It's clearly much more than a small local company with tremendous group brand strength across the US and Globe.
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Halo Tease Town Shirt Sponsorship
at 08:52:42

Clearly a much bigger group than the "stowmarket local" that they were originally painted as, Im surprised how big they are.
Would make a lot of sense but teasing it out like this doesn't feel like a very Mark Ashton way of doing things....
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Hutchinson on Target as England U21s Win Euros
at 08:35:14

Arnie, £35m for a player who played 31 PL games scored 3 and only made two assists all season?
Good luck Omari, you will get a good deal and we will have doubled our money.
We have Ogbone Jayden Clarke Burns and Szmodics who can fill the wide roles, and will have £65m cash of which half is PSR profit. Business is business
Lets get it done quickly
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Ashton: We Have to Look at Recruiting a Different Type of Player
at 16:31:35

RobsonWark, spot on. We have a PL PSR year to run down (monday) they have a championship one that works differently. When Omari goes we will have £65 raised from two players, £2.3m won't cover the agents fees of the players we can afford!
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Ashton: We Have to Look at Recruiting a Different Type of Player
at 16:28:49

Blueboy. Omari will be next, as soon as the PSR year rolls over and that will put another £35m in the coffers alongside the £30m we got for Delap. And then we will sell surplus like Walton, Broadhead and Al Hamadi.
And that same new PSR year will mean we will start signing players again. But with £65m to spend and probably 4 gaps to fill. a CF (or possibly two), 2 MF minimum and a LCB if Baggott is deemed not up to it.
It's so easy to moan when you can sit behind the keyboard and just strike out. Show a bit of faith and gratitude that our club is now on a long term growth path again.
And if you believe we were ever going to survive a double promotion and stay in the PL, I really feel for you......You call us Ostriches because we were being grateful and thinking beyond the lagacy of adecent side we had in 1981!
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Ashton: We Have to Look at Recruiting a Different Type of Player
at 15:56:36

Blueboy, you mean the two people who have, between them, rescued the club from the mid table league one position, restored capacity crowds to PR week in week out for the first time in a generation and put us on a footing with the Investors to go from strength to strength in the years ahead?
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Ashton: We Have to Look at Recruiting a Different Type of Player
at 15:35:03

1960H. Quality over Quantity is a good point, but not one I think I would have played differently.
With the odds against an essentially underdeveloped squad (most was League one) ever being good enough to survive, I think Ashton knew exactly what he was doing and reinforced as well as he could be buying the very best Championship players at an age they would grow into PL quality in 2-3 years. The quick developers like Delap and Omari will get sold off and the investment will be repaid at 200% with reinvestment this summer always on the cards.
Did MA think we would go down? Yes I think he did.
Will we have £65m to bolster that squad with 4 incoming players? Yes we will.
You could argue that doing what he did prepared us for failure. I would argue that the true test is where we are in 3-5 years time, when all this talent has matured and we have been up (and possibly down again) at least once.
One thing I can say with certainty that four players at £35m would a) Have been almost impossible to recruit, B) Wouldn't have kept us up on their own and C) Would have been sold on at at loss because they wouldn't stay with a championship Club.
I think Mark's wisdom to plan for stability and pray for a miracle was wise. He couldn't have spent any more, but now add a new CF, 2 in MF and one at the Back with the £65m, keep the rest and see how that squad looks against the likes of this seasons opponents and judge when it shapes up next season.
My opinion, no way in a million we would ever get through last season with what we could afford, but hes positioned us supremely well for another crack at it.
He knows exactly whats hes doing
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Ashton: We Have to Look at Recruiting a Different Type of Player
at 11:29:26

1960H Muric got slated within 15 minutes of his debut and just went to pieces. Delap, O'shea, greaves, Townsend, Omari, Szmodics, Ogbone, Palmer, Johnson, Clarke, Philogene, all poor recruits?
We were unlucky to suffer season ending injuries with Ogbone, Burns and Jaden, and we have a much younger, higher potential squad, many of whom are full or U21 internationals (assume you don't rate international manager options either?) and youth on their side.
Are you still saying that the list above is no better than the lads who got us up from league one?
I'm frankly intrigued to learn of the list of players you think we should have signed, would have 100% come, would have kept us up, and would have been better than the squad we have for next season......Oh and all within a £140m PSR cap with the whole squad revamped.
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Ashton: We Have to Look at Recruiting a Different Type of Player
at 10:37:30

Bluewhiteboy, couldn't disagree more.

The brightest manager in the league? Beyond Slot, Frank, Moyes, Guardiola, Howe, Arteta, Emery and Galsner? What rubbish. Hes a bright manager with huge potential and worth hanging onto, but hes 38, give him another decade he will maybe rank alongside some of those. And we will. He's onto a good thing at this club and he knows it. Give the guy a break.

And huge backing? £140m is chump change to build a side in the PL. Liverpool have just spent £209m on FOUR players, we rebuilt the basis of our squad with the entirety of what PSR would allow us to spend, and bought players for the future. We had to, do you think players like Esse or Mbeuno would come here?

Build slowly, build solidity, don't break the rules and get punished, and eventually with continued investment and a couple more cycles you have s hot of staying there.

As Blues1 says, it's the constant negativity of some, and the total misunderstanding of what Mark is doing over the long term that leaves some of us mystified. Do you not listen to what he says?

"It's the end of the beginning, not the beginning of the end". If you want immediacy, swap allegiances and follow Liverpool fella, youre in for a long wait for that sort of success with us

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Ashton: We Have to Look at Recruiting a Different Type of Player
at 08:52:09

Tedray. Closure from last season will only come once the PSR year is over, June 30th, we start signing players again, and the season starts and we win some games.
Everything else is simple regurgitation of the same comments we've heard time and time again.
£140m quid invested wasnt EVER going to be enough to keep us up last season with the backbone of a squad born in league one. We've added the best we could afford and who would come and we will do it again this summer. But even then, as Mark says, when we get back it will still be the same.
It will take 3 maybe 4 cycles on the yoyo to be good enough to get to a half way position in the PL.
We aren't Real Madrid, we have no divine right!
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Burnley Confirm Tuanzebe Signing
at 18:58:08

Steve, Cajuste wants to stay, it's all about the fee.

But in terms of the competition, Im not sure I would quite agree. I think we are in quite a unique market. the newly promoted PL teams want instant impact PL players and loans, we saw last year Mark and the recruitment team are buying at Championship level with huge potential. I just done see other Championship clubs having the money we do and looking predominantly for talent that will develop, rather than being instant.

Wrexham and Birmingham have money, but PSR rules will limit them because they haven't sold anyone. With £65m in the pot, we will have a unique position in the market for players that bigger clubs aren't looking for, and championship clubs can't afford.
We will see movement once the PSR year ends on July 1
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Burnley Confirm Tuanzebe Signing
at 14:50:09

Id heard his Mrs had moved back north just as he had his "mysterious" washing up injury. He was never staying here, its not about the cash.

And Burgess was offered a 3 year deal at Swansea, I believed we offered 1+1 option initially with the 2nd year at our choice. He is guaranteed first team football there, he would have been behind greaves here. It's WC season and being on the bench it's hardly surprising he left, plus he's almost 30 now and we have money to buy better , end of.

Now before everybody gets their "Alans" in a twist about Tuenzebe again, heres a fact. Town have played 95 games over the last two season, Axel has started 40 and another 5 off the bench.

So he's only been fit enough or good enough to start 42.1% of those games.

Given we are probably going to lose Omari for £35m, loan in a striker for a season with an obligation for payment in a years time, and got £30m for Liam, two midfielders and a bit of defensive cover at LCB (assuming baggott isnt that) I really don't think we should be worried about it.

We've lost a 30 year old and an unfit guy who doesnt want to be here, feels to me that we have two openings in the squad we can fill with the rather decent money we have to spend??

Even if we spent £45 on a couple of midfielders thats still £20m over, and thats probably all we need!
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Six Clubs Eyeing Hutchinson - Report
at 09:13:18

Ebantiass, ill leave the Burns comment alone, I think thats a little extreme but emotions run high after a poor season.

On the issue of release clauses, I think you will find those are heavily negotiated and the agent will only agree to what is considered a sensible level., or what has been agreed elsewhere
Our policy seems to be twice our transfer fee paid up front. Delap's was £30m, (we paid £15m) and we paid £18m up front for Omari. To me, a double your money clause feels like good business.
We also need to remember that those clauses for the others, Greaves, Clarke etc will be the things that probably scare people away at this stage and are a major factor in keeping our younger players, still developing, largely together
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Town to Learn Championship Fixtures Today
at 08:40:02

Blues!, hope you're wrong, because that would be tough.
I'd like a home, game, Preston or Hull, if it's away, Derby or Preston because we will get 3000+ tickets and it's going to be well anticipated
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Trabzonspor Pull Out of Tuanzebe Deal
at 13:46:25

Im a bit torn on this one half of me wants nothing to do with players who are putting deals together elsewhere, IF that is true.
The other half thinks hes a good player, and we should be building around those.
Offer him a long deal and see if he will commit. 3 or 4 years. If he doesn't want to play here and give us a long term commitment, pass.
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Six Clubs Eyeing Hutchinson - Report
at 08:35:11

Can't understand some of the comments on here. Club has NO choice. If the clause is triggered, he can go, and he will.
£35m is a lot of money, take it.
And I don't get the Philogene comments either, not least of which he plays in the Left and Omari on the right. Ogbone will be first choice with Wes behind him when hes fit, Johnson can cover there too.
And they will all have a proper pre season, not 3 days and "off you go".
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O'Shea Signs New Deal
at 16:03:14

I do hope all the doubters who said we would be selling "everybody" and it would all fall apart will post an apology below......

Terrific news this, will be captain this season I believe
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