Town have announced that Tingly Ted’s, a hot sauce created by minority shareholder Ed Sheeran, will be the sleeve sponsor for the 2025/26 season.

Sheeran has relinquished his shirt sponsorship after four years with local business Halo taking over. Halo had previously been the Blues’ sleeve sponsor.

Town say there will be further collaborations between the club and Tingly Ted’s at Portman Road during the campaign ahead.

“I loved my time as the main shirt sponsor at Ipswich,” Sheeran said. “I first did it to support us at our lowest position in the lower leagues, to bring it back to a local sponsor like it used to be back in the day and for it not to be a gambling sponsor.

“I always knew I wasn’t going to sponsor forever, but it was a dream to be on the front of the shirt for a season in the Prem.

“When I was passing over the sponsorship, I said I wanted to stay with a local Suffolk business - and nothing gambling. [Chairman and CEO] Mark [Ashton] and the team listened to me and picked Halo, who couldn’t fit the bill better, in my opinion.

“I still wanted some involvement and thought Tingly Ted’s on the arm would be the perfect nod. We are expanding for food in the stadium with Tingly, and beyond, with more to come. Stay tuned x.”

Ashton added: “We’ve been extremely proud to have Ed Sheeran as our front-of-shirt sponsor for the last four seasons and are delighted he will still be represented on our kits for the coming season. 

“The relationship the club has with Ed is a special one which has grown significantly in recent years, with this collaboration with Tingly Ted’s another example of that as we prepare for what are sure to be three special nights when he performs at Portman Road later this month.” 

Photo: ITFC

Porksmith99 added 13:33 - Jul 1 But everybody calls me Ted
1

Edmundo added 13:38 - Jul 1 The shirt is being revealed like a jigsaw: can see the colour, pattern and logos... just the collar and badge to go really.
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bugblatter added 13:38 - Jul 1 Porksmith99 — that should, of course be “…but everybody *call* me Ted”
4

runningout added 13:46 - Jul 1 like it!
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Alphawhiskey added 14:05 - Jul 1 Looking good. Do you reckon we also have a redesigned badge? as they aren't showing it there.......
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blues1 added 14:10 - Jul 1 Alphawhiskey.Can clearly see the badge in the picture above.
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Alphawhiskey added 14:25 - Jul 1 I thought the badge in the picture didn't look real. Maybe its the heat getting to me....
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blues1 added 14:28 - Jul 1 If u increase the size of the photo you can see, but get why u thought it looked unreal originally
1

Alphawhiskey added 14:37 - Jul 1 @blues1 Yes just did that. And you're right. I do think they will redesign the badge soon though, as they said is doesn't look quite right when it is digitalised, and needs to be modernised. Heard the away shirt is red, but then again all just rumours for now.. Hopefully the shirt will be out Friday.
1

Miaow added 15:47 - Jul 1 I did wonder recently if this could end up as the sleeve sponsor for next season...! Saw some of the stuff on sale in Sainsbury's in Braintree yesterday. Might have to give it a try soon.
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blues1 added 15:50 - Jul 1 Alphawhisky. Think the shirt may be out tomorrow.l, as shop closed early today, supposedly for a stocktaking,which is what they've said before, the day before a new kit released.
1

bringmeaKuqi added 15:54 - Jul 1 Personally not a fan of a red away shirt, so I hope not. What's wrong with switching between orange and white? I know white clashes, but then just wear the previous year's orange instead
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Bazza8564 added 16:07 - Jul 1 Bringmekuqi, there will always be three new kits a season now, can't use an old when especially when the sponsors change. We sell 100,000 replicas, it's big business. I reckon it will be red personally but a plainer one than the offset stripes from last time. Lord knows about the third kit, but ive liked the last two Delighted Ed is doing this too, helps his brand and keeps it "in the family" If the kit launch isnt tomorrow, it will be saturday, last two years they've done a weekend reveal and opening longer hours

1

wolfyattheback added 16:09 - Jul 1 <<yawn>> - anyone else bored of Ed now? would be nice for this club to exist without Ed dipping his hand in everything.
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tetchris added 16:33 - Jul 1 Ed has his fingers in plenty of itfc pies hasn’t he. He has also got involved in transfers before hasn’t he persuading players who are fans of his the join? I’m surprised it’s not called the Ed Sheeran stadium!
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wolfyattheback added 16:39 - Jul 1 if you are persuaded to join a club by a pop star then you shouldn't be a sportsman....
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SamWhiteUK added 17:02 - Jul 1 Liam Delap was partly persuaded by Ed... are you saying we shouldn't have signed him?
3

armchaircritic59 added 17:50 - Jul 1 The club would be a lot shorter in revenue without Ed's involvement over the past few years. Makes no difference to me what he does a living, just grateful he's local and supports his local club. Unlike millions of so called fans up and down the country. As the joke goes, " How do you confuse Man Utd fans? Show them a map of Manchester " !
4

Mark added 18:30 - Jul 1 Huge credit to Ed for his support for the club, and for steering us away from a gambling sponsor. The amount of betting advertising puts me off modern football, and I am glad Ipswich are not a big part of that (although we still have betting ads on the LED boards).
2

oioihardy added 18:31 - Jul 1 Love that design thats more creative then halo symbol... really happy with that teddy
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blues1 added 19:29 - Jul 1 Oioihardy. And why would the HALO symbol be more creative? That's their logo.
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oioihardy added 20:46 - Jul 1 Blues1 I think halo looks abit dull and corporate looking personally. Its good for club having a big company like them who do the f1 aswell . Just personal preference I think the logo looks basic. That's all :) im in the minority though and I know that
1

Eeyore added 00:09 - Jul 3 The Sauces are really nice by the way. Sainsbury’s sell them. Got good reviews from all my family and work colleagues. The advertising is definitely working already !
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