Stowmarket-based service management specialists Halo appear to have confirmed that they are Town’s new shirt sponsor via a social media post.

Current sponsor Ed Sheeran revealed early last season that he was ending that aspect of his association with the club after four years - he subsequently bought a minority shareholding - with CEO and chairman Mark Ashton revealing at a Fans’ Forum in November that a replacement had been identified.

The social media post tagging in the official Town account, which later retweeted, looks to having confirmed rumours that they will be replacing Sheeran on the front of Blues shirts and also gives a glimpse of the still-to-be-released home kit for 2025/26.

Halo is a name familiar to Town supporters with the company having been sleeve sponsors since December 2023 and with their logos having also appeared around Portman Road.

Led by CEO Paul Hamilton, Halo, now the UK’s second largest software vendor, had revenues of $100 million (£73 million) and a market value of $2 billion (£1.5 billion) last year.

Photo: Twitter

AlexMathie added 20:14 - Jun 29 Looks sleek! Good to have local company sponsoring Town, it’s been a while…
9

Marcus added 20:15 - Jun 29 Fair enough, but wonder what they're marketing to the everyday supporter.
0

Gipeswic added 20:16 - Jun 29 https://usehalo.com/the-halo-way/
1

bigbluetractor added 20:19 - Jun 29 Local company, sleek logo, nothing to do with gambling... what's not to like? The shirt looks like it could be very nice too!
8

ArnieM added 20:33 - Jun 29 So how come this company has announced it and not Town?
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BotesdaleBlue added 20:35 - Jun 29 I fully agree bigbluetractor. I would also add that their logo is just white, which I think is always the best fit for our shirts. I've never liked introducing other colours such as red or yellow (yuk) to our shirt fronts. Keep it simple. Keep it blue and white.
7

atty added 20:53 - Jun 29 Ashton said it would have been one of the biggest deals in the PL Could it be HALO the gaming technology US company?
0

davidsc1971 added 21:07 - Jun 29 Marcus - not a consumer brand. Very much a software services brand aimed at business
1

oioihardy added 21:33 - Jun 29 I mean its okay , looks a bit bland and boring the halo logo
0

blues1 added 21:38 - Jun 29 Halo is a massive worldwide company. This deal will be the biggest in the championship bar thosezwith betting sponsors. Would have been even more had we been in the pl.
1

blues1 added 21:40 - Jun 29 It's a global leader in branded merchandise, uniform programs and recognition and incentive programs.
1

trevski_s added 21:53 - Jun 29 Oooo liking it, looking clean already and love that we are supporting a local business again. I wonder if they will reveal the shirt tomorrow in time for the first signing on Tuesday to appear in it or even reveal both the new signing in the new shirt on Tuesday. Either way going to be an exciting week and I cant wait
2

ArnieM added 22:06 - Jun 29 Botesdaleblue: did you ever see Town's iconic 1970's away kit? Primrose yellow shirts eith blue trim znd blue shorts, and primrose yellow socks with blue trim ( identical I think, to the Arsenal 2nd strip vs us at Wembley in the 1978 FA Cup final). It was VERY smart.
1

RobsonWark added 22:20 - Jun 29 Sheeran paid £4m for shirt sponsorship in the PL so presumably this is worth a lot more.
0

BotesdaleBlue added 22:28 - Jun 29 ArnieM Yes I did. It was the away kit when I fist started watching Town. I must admit I wouldn't disagree with your comments, but by the same token, I just wouldn't want to see it used again as a second or third kit. I think it was just of it's time - like Jaffa oranges.
1

ArnieM added 22:32 - Jun 29 I'll be honest, I've been totally confused as to who or what "Halo" are/is.... they appear to be "Service management systems"( whatever that is!) HALO | AI-Driven Workflow Automation for your Enterprise https://share.google/RQLcz1u2fD3wEbcZw
0

ArnieM added 22:35 - Jun 29 BotesdaleBlue: I was treading carefully there as wasn't sure if we're of a similar " era", lol.... i quite like it tbh as it's nothing like scums kit, but seeing where you're probably from, I suspect you're surrounded by " them" which can't be easy. I probably just get arrested!
0

blues1 added 22:41 - Jun 29 ArnieM..Yer, im the same actually. Bcse having put my post on here, I found other companies called HALO as well. Think it probably is the local one, but they do have offices overseas too.
0

MickMillsTash added 22:48 - Jun 29 Halo sponsored the World Snooker- Bigging themselves up for a sell off ? Software gooblydygook - sold to management and inflicted upon the worker with limited success or care ? But good luck to them and Thanks for not being a gambling company, just don't waffle on about unfilled service management solutions down the Gladstone Arms near me please. I hear the away kit will be red

-1

Mark added 22:49 - Jun 29 I think Halo will look smart on the shirt. I wonder if they have it all to themselves, or whether there will be a sleeve sponsor too. I think it looks less premium when there is also an advert on the sleeve, although understand why the clubs wants to maximise income.
0

FifeITFC added 22:57 - Jun 29 Is it me but the logo and sneak peak of the kit have a real Fisons vibe about it?
1

robinsonj added 23:01 - Jun 29 I am sorry but apart from their sponsorship last year I had never heard of them and I would say that 95% of the people who support town are the same. Not quite the same high profile sponsor we have had over the last four years but if they are prepared to put a considerable amount of money into the club I’m not going to complain.
-1

ArmaghBlue added 23:10 - Jun 29 HaloITSM, a UK-based service management software company, is privately owned and does not publicly disclose its net worth. However, it has been reported that HaloITSM's market value is around $2 billion, and the company has a revenue of $100 million. Furthermore, the company's founder has stated his ambition for its market value to one day rival companies like ServiceNow, Salesforce, and Workday.

1

armchaircritic59 added 23:24 - Jun 29 Sounds like Hello Halo! Locally based, not gambling, still people find something to complain about. Won't have the cachet of ES for sure, but wide enough reach and bigger plans.
0

RobsonWark added 23:28 - Jun 29 robinsonj they paid £1m to have their logo on the shirt sleeve last season and they also sponsor McClaren F1 team
1

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