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About time isn't it 12:32 - Apr 13 with 1285 viewsFrimleyBlue


a niche perspective
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About time isn't it on 12:35 - Apr 13 with 1219 viewsZx1988

No doubt the devil will be very much in the detail. Perhaps it's just me reading too much into it, but 'match day shirts' seems to be a very specific choice of words.

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About time isn't it on 12:38 - Apr 13 with 1202 viewsBuffaloBill

100% we'll all hear that clubs will be worse off financially. It's the excuse the gambling industry peddle. If there were no gambling there would be other companies willing to endorse and some poor punters may be better off.

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About time isn't it on 12:39 - Apr 13 with 1191 viewsFrimleyBlue

About time isn't it on 12:35 - Apr 13 by Zx1988

No doubt the devil will be very much in the detail. Perhaps it's just me reading too much into it, but 'match day shirts' seems to be a very specific choice of words.


Hmm. Replicas will continue with them then.

Altho can't see many companies being interested if their brand can't be seen on matchdays especially on tele.

a niche perspective
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About time isn't it on 12:41 - Apr 13 with 1189 viewsZx1988

About time isn't it on 12:38 - Apr 13 by BuffaloBill

100% we'll all hear that clubs will be worse off financially. It's the excuse the gambling industry peddle. If there were no gambling there would be other companies willing to endorse and some poor punters may be better off.


I dare say that it's a co-ordinated token gesture to try and head off further action by the government.

If you consider the visibility of other forms of gambling advertising - hoardings, advertising elsewhere on shirts, stadium sponsorships etc., then this is very much one of the least-worst options for the gambling firms.

It could well be that it's been a negotiated agreement between the clubs and the gambling firms in order to protect other interests. Similarly, it may well be that clubs end up being sponsored by companies such as DafaNews and News365 in the same way as already happens in countries where gambling is banned.

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About time isn't it on 12:42 - Apr 13 with 1174 viewsZx1988

About time isn't it on 12:39 - Apr 13 by FrimleyBlue

Hmm. Replicas will continue with them then.

Altho can't see many companies being interested if their brand can't be seen on matchdays especially on tele.


I think there's an argument that the betting firms won't care about front-of-shirt sponsorship as long as they can retain the ability to advertise on the pitch-side hoardings. Over the course of a televised game, I imagine you'd get far more visibility from hoardings as opposed to shirts.

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About time isn't it on 13:49 - Apr 13 with 975 viewsBigCommon

Nothing to suggest they won't advertise on the backs and sleeves of shirts, or shorts, or tracky tops....
As already mentioned, the Devil is in the detail...
Still a step in the right direction, though.
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About time isn't it on 13:53 - Apr 13 with 964 viewsPhilTWTD

Excellent, I had £500 on the Premier League announcing the ban in April this year.
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About time isn't it on 15:04 - Apr 13 with 802 viewsBlueBadger

Marvellous. Now all we have to do is getting rid of the ads all around grounds and in ad breaks before, after and during match day coverage, highlights programmes and build-up shows.

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About time isn't it on 15:09 - Apr 13 with 778 viewsBlueBadger

About time isn't it on 12:42 - Apr 13 by Zx1988

I think there's an argument that the betting firms won't care about front-of-shirt sponsorship as long as they can retain the ability to advertise on the pitch-side hoardings. Over the course of a televised game, I imagine you'd get far more visibility from hoardings as opposed to shirts.


It's much too little, too late as well, in my view. Deeply problematic gambling behaviours are now becoming embedded in wider football culture. Took in a game in a pub a few weeks ago and the amount of ads for gambling firms, website, etc, etc on Sky during matchday coverage in particular is shocking.

Next table from me was a fella and his two kids who were no older than 14 tops. Dad had a bet on and had also laid beings 'for' his kids. At various points during the game as live scores form other game scam in he was asking the kids stiff like 'do you want to cash out yet'.
[Post edited 13 Apr 2023 18:00]

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