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Sliced Bread 12:58 - Mar 21 with 871 viewsNthQldITFC

For anyone who's unaware of it, there's a really superb, user-friendly Radio 4 series which has been going for a while now called Sliced Bread, which investigates product types against generic marketing claims and comes to a conclusion as to whether they are 'the best thing since sliced bread' or marketing bullsh!t'.

https://www.bbc.co.uk/programmes/m001xdbx

This one today on Dishwashers (with a lot of environmental impact focus) was really good and has certainly challenged my opinions on them. It does help ven ze expert being consulted has ze German accent a leetle, but hey.

It's a really good series, pitched at a layman's level but with well-structured questioning and information.

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Sliced Bread on 14:29 - Mar 21 with 685 viewsTractorBrew

Agree, it is an excellent show covering some very good topics.

The waygu beef one is especially insightful!
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Sliced Bread on 15:01 - Mar 21 with 628 viewsTresBonne

The thing that makes me laugh about marketing is.

Everything seems to have been made the "Which? choice for x and x" in some year. But no one actually knows what it means.
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Sliced Bread on 20:41 - Mar 21 with 498 viewsfactual_blue

Sliced Bread on 15:01 - Mar 21 by TresBonne

The thing that makes me laugh about marketing is.

Everything seems to have been made the "Which? choice for x and x" in some year. But no one actually knows what it means.


I've heard it said that there are two problems with marketing. The first is that only 10% of marketing makes a difference. The second is that nobody knows which 10%.

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Sliced Bread on 20:59 - Mar 21 with 458 viewsOldsmoker

Sliced Bread on 20:41 - Mar 21 by factual_blue

I've heard it said that there are two problems with marketing. The first is that only 10% of marketing makes a difference. The second is that nobody knows which 10%.


I knew a guy who was doing a degree in Business Management and he'd had a lecture on Marketing. The Lecturer told the assembled throng that the best Marketing campaign ever was at least 6,000 years old and still going strong.
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They have convinced millions to invest in a product that cost nothing to make and can only be collected after death.

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