| Dynamic pricing 20:43 - Sep 2 with 6935 views | Exiled2Surrey |
Not sure if this link will work, but there is a bit of a debate (well it would be a debate if there were two sides to this particular story, it’s more a series of rants) about whether dynamic pricing for match tickets is a reasonable development.
Clearly a topic fuelled by the recent furore about Oasis tickets. I think that if the club could direct the tickets to true fans and guarantee no resale then there is no justification for this. If they are finding that these tickets are simply ending up with touts, maybe the club should make that margin rather than the third parties. |  | | |  |
| Dynamic pricing on 13:31 - Sep 3 with 550 views | DanTheMan |
| Dynamic pricing on 13:15 - Sep 3 by NedPlimpton |
You're held in a queue before the sales go live
The amount of people in the queue will dictate the price. More people = higher price
So you wait for ages to get to the front of the queue before finding out that tickets for 2 gobby Manchester bros are actually £400 each and you've wasted hours so feel more compelled to buy
The issue is really with creating a holding queue where the demand is assessed. Just have everyone log on at the same time and have a clear price on display before hand |
"Just have everyone log on at the same time and have a clear price on display before hand"
There is a genuine technical issue with this, which is what queuing solves. Dealing with massive spikes in traffic is a difficult and usually expensive challenge.
What they could do is have the best of both worlds and let you know the current price whilst you're in the queue. They could, potentially, also do it asynchronously so you just join the queue and you get an email when it's your turn without having to worry about staying on the page and waiting, or something along those lines. I'm sure it's more complicated than I'm thinking because these things always are.
Another option would be some sort of sign-up before the tickets go on sale so they can know demand ahead of time and set the starting point from there and then lower it instead of upping it.
Bunch of different ways of dealing with it really. |  |
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| Dynamic pricing on 13:38 - Sep 3 with 505 views | NedPlimpton |
| Dynamic pricing on 13:31 - Sep 3 by DanTheMan |
"Just have everyone log on at the same time and have a clear price on display before hand"
There is a genuine technical issue with this, which is what queuing solves. Dealing with massive spikes in traffic is a difficult and usually expensive challenge.
What they could do is have the best of both worlds and let you know the current price whilst you're in the queue. They could, potentially, also do it asynchronously so you just join the queue and you get an email when it's your turn without having to worry about staying on the page and waiting, or something along those lines. I'm sure it's more complicated than I'm thinking because these things always are.
Another option would be some sort of sign-up before the tickets go on sale so they can know demand ahead of time and set the starting point from there and then lower it instead of upping it.
Bunch of different ways of dealing with it really. |
I have absolutely zero technical knowledge but surely they get a massive spike in traffic when the queue opens anyway?
Ideally they'd just be transparent on the price before you even join the queue but then I guess it would be one rule for airlines, hotels etc where they are able to apply dynamic pricing, and another for events.
I like the thought of pre-registration to asses demand before the pricing is then made clear |  | | |
| Dynamic pricing on 14:32 - Sep 3 with 458 views | Exiled2Surrey |
| Dynamic pricing on 13:31 - Sep 3 by DanTheMan |
"Just have everyone log on at the same time and have a clear price on display before hand"
There is a genuine technical issue with this, which is what queuing solves. Dealing with massive spikes in traffic is a difficult and usually expensive challenge.
What they could do is have the best of both worlds and let you know the current price whilst you're in the queue. They could, potentially, also do it asynchronously so you just join the queue and you get an email when it's your turn without having to worry about staying on the page and waiting, or something along those lines. I'm sure it's more complicated than I'm thinking because these things always are.
Another option would be some sort of sign-up before the tickets go on sale so they can know demand ahead of time and set the starting point from there and then lower it instead of upping it.
Bunch of different ways of dealing with it really. |
I wasn't involved in the Oasis "experience", but was the queue to process orders in turn, or were they simply holding people to get them excited to then hit them with the expected clearing price once that had been established? Put another way, did everyone pay the same price for a certain band of ticket, or did that price increase over time? | | | |
| Dynamic pricing on 15:03 - Sep 3 with 407 views | DanTheMan |
| Dynamic pricing on 13:38 - Sep 3 by NedPlimpton |
I have absolutely zero technical knowledge but surely they get a massive spike in traffic when the queue opens anyway?
Ideally they'd just be transparent on the price before you even join the queue but then I guess it would be one rule for airlines, hotels etc where they are able to apply dynamic pricing, and another for events.
I like the thought of pre-registration to asses demand before the pricing is then made clear |
A simple way of thinking about it is that usually joining the queue is a relatively small operation, and that system is optimised to deal with spiked traffic.
The rest of the site has more complex requirements and is harder to scale in the same way, or is way more expensive to scale. | |
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