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Chelsea sponsorship saga 10:30 - Jul 10 with 2014 viewsGeoffSentence

Anyone seen anything about this?

Chelsea don't have a shirt sponsor at the moment. Their contract with Three expired so they have been trying to get a new shirt sponsor.

They originally had a deal lined up with Paramount+ but according to The Metro that was blocked by the Premier League for fear of upsetting Sky.

Subsequently they were going to go with a gambling firm, which as we know would have been fine and dandy with the Premier League, but their supporter's trust objected to it.

Consequently their search for a sponsor has thus far been fruitless.

But I am flabberghasted that the Premier League should block Paramount+, a relatively harmless streaming and production company, whilst waving betting companies through without objection given the harm that betting can cause.

World gorn mad.

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Chelsea sponsorship saga on 10:33 - Jul 10 with 1955 viewsWeWereZombies

Interesting...and good on their Supporters Trust for making a decent objection and having the clout to make it count.

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Chelsea sponsorship saga on 10:48 - Jul 10 with 1904 viewsSitfcB

Sky advertise Paramount+ themselves you’d have thought the PL would’ve known that.
[Post edited 10 Jul 2023 11:05]

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Chelsea sponsorship saga on 10:53 - Jul 10 with 1864 viewsBlueBadger

Chelsea sponsorship saga on 10:33 - Jul 10 by WeWereZombies

Interesting...and good on their Supporters Trust for making a decent objection and having the clout to make it count.


Fair play here, this is a rare example of Chelsea fans being vaguely decent.

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Chelsea sponsorship saga on 12:15 - Jul 10 with 1670 viewsIllinoisblue

And their new kit is not on sale until August 16th. All those billions and they’re a clown show of a club.

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Chelsea sponsorship saga on 12:21 - Jul 10 with 1648 viewsZx1988

Let's not forget that that's the same 'Three' who terminated their sponsorship agreement with Chelsea upon Russia's invasion of Ukraine but, conveniently enough, remained plastered over their shirts because apparently Chelsea couldn't afford to procure a new batch of unsponsored shirts.

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Chelsea sponsorship saga on 13:06 - Jul 10 with 1517 viewsJackNorthStand

This is based on no fact, just a general observation.

Would shirt sponsorship be that important to Chelsea? Forest went last season without a sponsor as they were not being offered what they valued their shirt sponsorship to be, so I am thinking this wouldn’t harm chelsea too much? Especially with them having less exposure this season, no Europe etc so presumably their shirt sponsorship would bring in a lot less money than usual?
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Chelsea sponsorship saga on 15:33 - Jul 10 with 1251 viewsGeoffSentence

Chelsea sponsorship saga on 13:06 - Jul 10 by JackNorthStand

This is based on no fact, just a general observation.

Would shirt sponsorship be that important to Chelsea? Forest went last season without a sponsor as they were not being offered what they valued their shirt sponsorship to be, so I am thinking this wouldn’t harm chelsea too much? Especially with them having less exposure this season, no Europe etc so presumably their shirt sponsorship would bring in a lot less money than usual?


The previous deal with Three was worth £40M a year. Pretty substantial and a big loss to any team.

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