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That McDonald's ad 23:23 - May 15 with 17351 viewsjeera

Has finally attracted criticism.

How the feck could anyone think that was a good idea in the first place? How stupid.

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on 12:52 - May 16 with 2409 views_

That McDonald's ad on 12:49 - May 16 by taximan

whereas you struggle with the driving test theory ?


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That McDonald's ad on 13:16 - May 16 with 2377 viewstaximan

on 12:52 - May 16 by _



even the thickest of people can pass that !!!!!!

it doesn't matter if it was 10 years ago, to fail the simplest of test 4 times is quite incredible

not as smart you like to think you are

thank christ there is a filtering process to keep dumb ar$es off the road

it makes the 80k miles per year that i do that little bit safer
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That McDonald's ad on 13:20 - May 16 with 2367 viewsThrobbe

That McDonald's ad on 13:16 - May 16 by taximan

even the thickest of people can pass that !!!!!!

it doesn't matter if it was 10 years ago, to fail the simplest of test 4 times is quite incredible

not as smart you like to think you are

thank christ there is a filtering process to keep dumb ar$es off the road

it makes the 80k miles per year that i do that little bit safer


Just to be sure that I haven't wandered into some weird parallel universe, you're asserting that the ability to pass a driving test as at least as important as being able to appreciate context and empathise with other people, right?

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That McDonald's ad on 13:27 - May 16 with 2348 viewstaximan

That McDonald's ad on 13:20 - May 16 by Throbbe

Just to be sure that I haven't wandered into some weird parallel universe, you're asserting that the ability to pass a driving test as at least as important as being able to appreciate context and empathise with other people, right?


i like the advert

the young lad finally finds something he has in common with dad

admittedly it is only a fish burger, but its something

every little helps
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That McDonald's ad on 13:31 - May 16 with 2334 viewsDoobDude

Why should only this ad attract criticism.
All ads are horrible!

Have you seen the latest Natwest one, what on earth is going on there.
Except it isn't terrible because I remembered it, which means it did exactly what it was supposed to!

What... is the air-speed velocity of an unladen swallow? What do you mean? An African or European swallow? Huh? I... I don't know that ... Auuuuuuuugh.
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on 13:34 - May 16 with 2330 views_

That McDonald's ad on 13:16 - May 16 by taximan

even the thickest of people can pass that !!!!!!

it doesn't matter if it was 10 years ago, to fail the simplest of test 4 times is quite incredible

not as smart you like to think you are

thank christ there is a filtering process to keep dumb ar$es off the road

it makes the 80k miles per year that i do that little bit safer


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That McDonald's ad on 13:43 - May 16 with 2318 viewstaximan

on 13:34 - May 16 by _



so i'm "obsessed" with you, but it was you that had the initial dig at me

"fella"
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on 13:45 - May 16 with 2311 views_

That McDonald's ad on 13:43 - May 16 by taximan

so i'm "obsessed" with you, but it was you that had the initial dig at me

"fella"


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That McDonald's ad on 13:53 - May 16 with 2287 viewstaximan

on 13:45 - May 16 by _



why would your comment/dig hurt my feelings ?

you have a pop at me, i have a pop back at you

my feelings are perfectly intact

its an advert with happy ending !!!!!!

dad liked fish burger, son likes fish burger
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on 13:56 - May 16 with 2285 views_

That McDonald's ad on 13:53 - May 16 by taximan

why would your comment/dig hurt my feelings ?

you have a pop at me, i have a pop back at you

my feelings are perfectly intact

its an advert with happy ending !!!!!!

dad liked fish burger, son likes fish burger


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on 13:56 - May 16 with 2283 views_

That McDonald's ad on 13:20 - May 16 by Throbbe

Just to be sure that I haven't wandered into some weird parallel universe, you're asserting that the ability to pass a driving test as at least as important as being able to appreciate context and empathise with other people, right?


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That McDonald's ad on 14:03 - May 16 with 2272 viewsStenvict

That McDonald's ad on 13:16 - May 16 by taximan

even the thickest of people can pass that !!!!!!

it doesn't matter if it was 10 years ago, to fail the simplest of test 4 times is quite incredible

not as smart you like to think you are

thank christ there is a filtering process to keep dumb ar$es off the road

it makes the 80k miles per year that i do that little bit safer


Thicko

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That McDonald's ad on 14:13 - May 16 with 2251 viewsJ2BLUE

That McDonald's ad on 13:16 - May 16 by taximan

even the thickest of people can pass that !!!!!!

it doesn't matter if it was 10 years ago, to fail the simplest of test 4 times is quite incredible

not as smart you like to think you are

thank christ there is a filtering process to keep dumb ar$es off the road

it makes the 80k miles per year that i do that little bit safer


thank christ there is a filtering process to keep dumb ar$es off the road

it makes the 80k miles per year that i do that little bit safer




It seems to be broken...

Truly impaired.
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That McDonald's ad on 14:33 - May 16 with 2225 viewsmonytowbray

That McDonald's ad on 13:53 - May 16 by taximan

why would your comment/dig hurt my feelings ?

you have a pop at me, i have a pop back at you

my feelings are perfectly intact

its an advert with happy ending !!!!!!

dad liked fish burger, son likes fish burger


Happy ending? His Dad is dead mate.

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That McDonald's ad on 14:42 - May 16 with 2210 viewsJ2BLUE

That McDonald's ad on 14:33 - May 16 by monytowbray

Happy ending? His Dad is dead mate.


It seems more people than I ever imagined can't use basic empathy.

It really is sad.

Truly impaired.
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That McDonald's ad on 14:45 - May 16 with 2208 viewsDolly2.0

That McDonald's ad on 08:34 - May 16 by The_Romford_Blue

So if you don't think that's the ideology behind it, what do you think McDonald's are trying to go for here?


Of course that's not the ideology. As i asked, where have they said this is the best way?

If you read their response on the BBC link earlier...

"We wanted to highlight the role McDonald's has played in our customers' everyday lives - both in good and difficult times," the spokesperson added."

Whether you like it or not or whether it's appropriate or not, that's what it does. It doesn't in any way suggest this is the best way to deal with the issue.

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That McDonald's ad on 14:58 - May 16 with 2185 viewsCheltenham_Blue

That McDonald's ad on 10:18 - May 16 by monytowbray

It's emotional exploitation that fails to understand or be considerate of people who have lost a parent at a young age, which is a pretty traumatic experience for most, all for the sake of selling f*cking burgers.


You're over sensitive.

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That McDonald's ad on 15:01 - May 16 with 2176 viewsCheltenham_Blue

That McDonald's ad on 14:42 - May 16 by J2BLUE

It seems more people than I ever imagined can't use basic empathy.

It really is sad.


Empathy tells me this kid lost his dad a long time ago. My dad is dead, I didn't mind the advert.
A bit of perspective is whats needed here, not empathy.

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That McDonald's ad on 15:05 - May 16 with 2167 viewsmonytowbray

That McDonald's ad on 14:58 - May 16 by Cheltenham_Blue

You're over sensitive.


Read my post on page one. It's easy for someone who cannot relate to sit there and tell people what should and shouldn't bother them.

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That McDonald's ad on 15:10 - May 16 with 2159 viewsGlasgowBlue

That McDonald's ad on 15:05 - May 16 by monytowbray

Read my post on page one. It's easy for someone who cannot relate to sit there and tell people what should and shouldn't bother them.


I don't think anyone is telling people what should or shouldn't bother them.

But as I said earlier, If I let everything bother me that is referenced in an ad, TV show or movie, all in the name of entertainment or profit, then I wouldn't switch the box on or go to the pictures.

People are quite rightly entitled to be affected by this ad. But other people are also affected by things you aren't raising. It's life unfortunately. The alternative is living in a bubble.

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That McDonald's ad on 15:20 - May 16 with 2150 viewstaximan

That McDonald's ad on 15:05 - May 16 by monytowbray

Read my post on page one. It's easy for someone who cannot relate to sit there and tell people what should and shouldn't bother them.


i lost a parent last year

the advert is fine

i'm not from the "trying to be offended" generation"

thankfully
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That McDonald's ad on 15:30 - May 16 with 2132 viewsHerbivore

That McDonald's ad on 15:20 - May 16 by taximan

i lost a parent last year

the advert is fine

i'm not from the "trying to be offended" generation"

thankfully


You're from generation tit.

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on 15:30 - May 16 with 2129 views_

That McDonald's ad on 15:20 - May 16 by taximan

i lost a parent last year

the advert is fine

i'm not from the "trying to be offended" generation"

thankfully


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That McDonald's ad on 15:37 - May 16 with 2110 viewsThePitBoss

That McDonald's ad on 14:42 - May 16 by J2BLUE

It seems more people than I ever imagined can't use basic empathy.

It really is sad.


It seems that more people than ever need a Safe Space.
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That McDonald's ad on 15:38 - May 16 with 2103 viewsSarge

I have no opinions either way on whether the advert is sensitive or not. It's a sh1t advert though.

McDonalds sell burgers, not experiences.

People go there for cheap and familiar food, not because it brings people together.

Everyone knows who and what McDonalds are, do they really need to advertise?

The advert tells me nothing about their products only that they sell some disgusting fish burger.

I'm not more likely to go there because I saw an advert for it, even though it's barely even advertising itself.

Advertisers need to get it in their heads that some things are no more than what they are. Stop romanticising the mundane. Modern trend seems to be to go for some emotional angle to sell something dull like Lloyds Bank does. Who honestly would switch banks on the back of an advert that says nothing about their accounts?

Gah, advertisers!
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