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I like the Fillet O Fish - better than the burgers. But then I only rarely eat Mcdonalds at all. Not to mention that their items are microscopically small nowadays.
Not seen the ad.
I only have their breakfasts, don't like their burgers. When I used to have them I would have a Fillet O Fish as a dessert.
Are they really getting smaller?
“Hello, I'm your MP. Actually I'm not. I'm your candidate. Gosh.”
Boris Johnson canvassing in Henley, 2005.
Just because something works, that doesn't remove the concept of it being stupid
Edit - appears Libby already made that point
[Post edited 16 May 2017 8:07]
I disagree. Like a One Direction type song, the finished product may sometimes seem banal but there will be a lot of hard work and thinking gone into its inception.
Ideas will be exchanged about what works and what doesn't. What hook will sound familiar but at the same time relevant to now.
I hadn't even seen it so just went on YouTube to have a look. Didn't really bother me although it's a bit OTT and I can see why some would be offended by it.
Just because something works, that doesn't remove the concept of it being stupid
Edit - appears Libby already made that point
[Post edited 16 May 2017 8:07]
I disagree.
If anything you could call the public (generally speaking) stupid for falling for it. Ads are made the way they are for a purpose. It's all meticulously researched in order to get maximum ROI (return on investment).
Call it cynical, call it annoying, call it tedious. It's not stupid though.
This McDonalds ad is a case in point. Whether you like it or not, it's not stupid.
That McDonald's ad on 08:09 - May 16 by GlasgowBlue
I disagree. Like a One Direction type song, the finished product may sometimes seem banal but there will be a lot of hard work and thinking gone into its inception.
Ideas will be exchanged about what works and what doesn't. What hook will sound familiar but at the same time relevant to now.
Whilst it wouldn't offend me, I imagine someone who lost their dad as a kid might have hated the advert and took offence.
Maybe.
Very stupid advert though
[Post edited 16 May 2017 8:15]
As someone who lost their dad at a young age, it's just a really stupid advert.
"Serious talk about your dead father? Time to go to McDonalds!"
Weirdly though one of my favourite memories was being treated to a McDonalds on my birthday. I didn't think I'd see my dad as he had to work really late but he managed to finish all of his work early by working through lunch to make sure he could see me. That was nice.
As someone who lost their dad at a young age, it's just a really stupid advert.
"Serious talk about your dead father? Time to go to McDonalds!"
Weirdly though one of my favourite memories was being treated to a McDonalds on my birthday. I didn't think I'd see my dad as he had to work really late but he managed to finish all of his work early by working through lunch to make sure he could see me. That was nice.
If it's not too personal, did reading about or seeing the ad bring back that wonderful memory of your birthday?
I walked into lounge last night and Mrs was watching something - I thought it was a drama series at first as it went on for so long.....then they ended up in McDs for a Filet-o-Fish!
So strange, we were both baffled by it and thought it was in poor taste
That McDonald's ad on 08:22 - May 16 by GlasgowBlue
If it's not too personal, did reading about or seeing the ad bring back that wonderful memory of your birthday?
Not really, it may have had a different impact on someone else with a similar memory.
Honestly the conversation and build up were more annoying to me than them ending up in McDonalds. When these difficult conversations have happened to me it's been at home as they are incredibly personal.
Just me though, I can't speak for everyone who has lost a parent.
For me it's just a very forced advert, maybe stupid isn't the word. It's not even particularly happy, the only thing the kid has in common with his dad is a love of a fish burger? Woopee...
Not really, it may have had a different impact on someone else with a similar memory.
Honestly the conversation and build up were more annoying to me than them ending up in McDonalds. When these difficult conversations have happened to me it's been at home as they are incredibly personal.
Just me though, I can't speak for everyone who has lost a parent.
For me it's just a very forced advert, maybe stupid isn't the word. It's not even particularly happy, the only thing the kid has in common with his dad is a love of a fish burger? Woopee...
Fair enough. I have lost both of my parents, although both at an older age and something simple comes in the box that can spark a positive memory.
The ideology that the best way to deal with and talk about losing your dad as a kid is to go out with your mum and buy a McDonald's?
That's not the ideology. Where have they said that's the best way?
All I saw is the ad showing one thing they had in common was their love for fillet o fish. This is probably true in some cases (i.e. there's a little thing that a father and son have in common, not necessarily fillet o fish per se).
I've done a load of work with Leo Burnett, the agency. Imagine they've lost a big client there.
And agree with texters. Nobody orders fillet of fish.
The only time I've ever seen anyone order one was Father in law at Liverpool St, we got on the train and when he bit into it, it was still frozen - let that be a lesson.
That's not the ideology. Where have they said that's the best way?
All I saw is the ad showing one thing they had in common was their love for fillet o fish. This is probably true in some cases (i.e. there's a little thing that a father and son have in common, not necessarily fillet o fish per se).
So if you don't think that's the ideology behind it, what do you think McDonald's are trying to go for here?
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