| Jellycat/Labubu/Sonny Angel on 11:42 - Jul 12 with 1052 views | Zx1988 |
I've never quite got the whole buzz about Jellycat, but it does seem to be poor on their part, and is gathering significant backlash from the independent community.
From what I can gather, independent stores were crucial in getting Jellycat to where they are now, and they're now being unceremoniously dumped in favour of influencers, and collaborations with the likes of Selfridges. [Post edited 12 Jul 11:46]
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| Jellycat/Labubu/Sonny Angel on 11:45 - Jul 12 with 1026 views | WeWereZombies |
Whitby ? I guess it's a Goth thing... |  |
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| Jellycat/Labubu/Sonny Angel on 12:35 - Jul 12 with 910 views | football |
Seems to have been poorly handled in terms of their communication and rudeness of emails - if indeed that is correct. It's a shame as it will just see more independent shops close for online sales and big stores, which is damaging our smaller high streets. Hopefully they can find other suppliers and keep open | | | |
| Jellycat/Labubu/Sonny Angel on 12:52 - Jul 12 with 875 views | _clive_baker_ |
This has been in the works for a while I think, I remember reading about a shift in their strategy ages ago. They’ve built up a huge amount of brand equity and recognition over the years through this sort of distribution, but it’s no doubt much lower margin for them as they’ll sell into a wholesaler who take their 20% margin, who will subsequently sell to an independent retailer who take their 40%. Great for brand building, less great for margin.
It’s also impossible for them to control how and where the products are merchandised and the perception that gives of the brand. They probably want to be stocked in shops that are aligned with their market position. They also can’t control pricing, as legally that’s at the discretion of the retailer. That’s also true of the bigger retailers, but at least a little more visible for Jellycat. They probably think they’ve built sufficient brand awareness now to be more selective about their routes to market, and want to encourage more sales direct to consumers at higher margins rather than cannibalising that business in lower margin sales channels.
Having worked in this space for years it’ll be a strategic decision with zero consideration for loyalty or the small retailers who have effectively got them to this point. Not good news for independent retailers who have become accustomed to generating a chunk of their sales and footfall from stocking Jellycat though. It’s potentially a great opportunity for a rival to hoover up all this shelf space.
Anyone want to start a kids soft toy brand with me? |  | | |
| Jellycat/Labubu/Sonny Angel on 12:57 - Jul 12 with 846 views | Swansea_Blue |
| Jellycat/Labubu/Sonny Angel on 12:52 - Jul 12 by _clive_baker_ |
This has been in the works for a while I think, I remember reading about a shift in their strategy ages ago. They’ve built up a huge amount of brand equity and recognition over the years through this sort of distribution, but it’s no doubt much lower margin for them as they’ll sell into a wholesaler who take their 20% margin, who will subsequently sell to an independent retailer who take their 40%. Great for brand building, less great for margin.
It’s also impossible for them to control how and where the products are merchandised and the perception that gives of the brand. They probably want to be stocked in shops that are aligned with their market position. They also can’t control pricing, as legally that’s at the discretion of the retailer. That’s also true of the bigger retailers, but at least a little more visible for Jellycat. They probably think they’ve built sufficient brand awareness now to be more selective about their routes to market, and want to encourage more sales direct to consumers at higher margins rather than cannibalising that business in lower margin sales channels.
Having worked in this space for years it’ll be a strategic decision with zero consideration for loyalty or the small retailers who have effectively got them to this point. Not good news for independent retailers who have become accustomed to generating a chunk of their sales and footfall from stocking Jellycat though. It’s potentially a great opportunity for a rival to hoover up all this shelf space.
Anyone want to start a kids soft toy brand with me? |
I’ve got an idea for CalmerSutra. It’s a range of soft toy squishy things that serve as a stress reliever and a source of inspiration. Aimed more at the parents who’ve been driven up the wall by their kids, in fairness. But it’s the parents who have the money (this time next year Rodney we could be millionaires!). |  |
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| Jellycat/Labubu/Sonny Angel on 21:00 - Jul 12 with 525 views | ArnoldMoorhen |
| Jellycat/Labubu/Sonny Angel on 12:57 - Jul 12 by Swansea_Blue |
I’ve got an idea for CalmerSutra. It’s a range of soft toy squishy things that serve as a stress reliever and a source of inspiration. Aimed more at the parents who’ve been driven up the wall by their kids, in fairness. But it’s the parents who have the money (this time next year Rodney we could be millionaires!). |
And do two (or more) of the bendable, posable, CalmerSutra (TM) dolls fit together for a "range of possible play options"? | | | |
| Jellycat/Labubu/Sonny Angel on 22:48 - Jul 12 with 418 views | Swansea_Blue |
| Jellycat/Labubu/Sonny Angel on 21:00 - Jul 12 by ArnoldMoorhen |
And do two (or more) of the bendable, posable, CalmerSutra (TM) dolls fit together for a "range of possible play options"? |
That’s the plan. Endless possibilities and everyone likes a bit of fruity. How could it possibly fail? Look out for me on Dragons Den soon. | |
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