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I’m ever the optimist but those financial numbers and losses are rather soberi 21:17 - Apr 3 with 3036 viewsunstableblue

It’s great that revenue went up to £14.4m… and I’d expect that’s going again by £3-5 given the increased season ticket, match day and kit sales… fan zone etc

But the £28.9m operating costs will have significantly increased given wages and size of squad, and the likes of Luongo, Ball, Broadhead, Hirst added to squad

And of course we’ve increased off field cost with a huge expansion of non playing staff… and CAPEX items such as the screen, dig outs etc

Finally our transfer fees have been pretty much all been out - £4m?

Going to be sobering numbers for this season…

We need to increase match day revenues and get up to higher TV revenues and hope our American owners have some real patience and a long term view

Let’s get the council to gift the ground to the club… huge balance sheet change…

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I’m ever the optimist but those financial numbers and losses are rather soberi on 21:27 - Apr 3 with 2919 viewsBigCommon

Deleted, in case it offended..
[Post edited 3 Apr 2023 22:36]
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I’m ever the optimist but those financial numbers and losses are rather soberi on 21:28 - Apr 3 with 2920 viewsJ2BLUE

It's the land we don't own and that should never be given to any owner. There's no need for it and it safeguards the club. I trust GC but they will eventually sell and no one should own the land apart from IBC.

Truly impaired.
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I’m ever the optimist but those financial numbers and losses are rather soberi on 21:32 - Apr 3 with 2894 viewsIllinoisblue

You’re right on TV money; think Championship is about 6m a club vs the 1m clubs get in L1. Not sure what more can be done to increase matchday revenue. 26k average, fan zone packed out, shirt sales at phenomenal levels…. Short of getting #17 to do post match concerts for 25 quid a ticket, what more can be done? (Aside from obvious rebuild of ground to increase capacity)

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I’m ever the optimist but those financial numbers and losses are rather soberi on 21:39 - Apr 3 with 2816 viewsSwansea_Blue

The revenue jump will be because of covid in the previous year.

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I’m ever the optimist but those financial numbers and losses are rather soberi on 21:41 - Apr 3 with 2810 viewsEastTownBlue

I’m ever the optimist but those financial numbers and losses are rather soberi on 21:28 - Apr 3 by J2BLUE

It's the land we don't own and that should never be given to any owner. There's no need for it and it safeguards the club. I trust GC but they will eventually sell and no one should own the land apart from IBC.


Agree, I don't want any owner of the club to own the land and it doesn't appear as though they are after it either. Also councils don't tend to gift away land that they own.
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I’m ever the optimist but those financial numbers and losses are rather soberi on 21:42 - Apr 3 with 2801 viewsCoastalblue

Well it's not their first rodeo is it? I wouldn't think these numbers are any sort of surprise to them, they knew what they were buying.

They are clearly comfortable in the level of investment, comfortable enough to be doing it in areas that won't show any quick return, if at all, such as the pitch. If they were here to make a quick buck then I'm sure there are ways of doing a cut price pitch upgrade to see us through the next 4-5 years.

No idea when I began here, was a very long time ago. Previously known as Spirit_of_81. Love cheese, hate the colour of it, this is why it requires some blue in it.
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I’m ever the optimist but those financial numbers and losses are rather soberi on 21:49 - Apr 3 with 2707 viewsunstableblue

I’m ever the optimist but those financial numbers and losses are rather soberi on 21:27 - Apr 3 by BigCommon

Deleted, in case it offended..
[Post edited 3 Apr 2023 22:36]


If only you made any sense

Poll: How do you rate the new home kit out of 5?

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I’m ever the optimist but those financial numbers and losses are rather soberi on 21:52 - Apr 3 with 2670 viewsiamatractorboy

I’m ever the optimist but those financial numbers and losses are rather soberi on 21:41 - Apr 3 by EastTownBlue

Agree, I don't want any owner of the club to own the land and it doesn't appear as though they are after it either. Also councils don't tend to gift away land that they own.


I highly doubt it would be allowed anyway under regulations.
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I’m ever the optimist but those financial numbers and losses are rather soberi on 21:54 - Apr 3 with 2662 viewsunstableblue

I’m ever the optimist but those financial numbers and losses are rather soberi on 21:32 - Apr 3 by Illinoisblue

You’re right on TV money; think Championship is about 6m a club vs the 1m clubs get in L1. Not sure what more can be done to increase matchday revenue. 26k average, fan zone packed out, shirt sales at phenomenal levels…. Short of getting #17 to do post match concerts for 25 quid a ticket, what more can be done? (Aside from obvious rebuild of ground to increase capacity)


Well that TV money increase would be very significant… and of course if you become a contender and play good football that can increase further with per match fees.

Ashton has stated about making revenues continuous and not just match day… not sure the UK economy supports conferencing etc at the moment

But I’d I think match day hospitality can go up further… I remember during the last premier league seasons there were large marquees on the practice pitch with a meal and tickets in the pioneer for significant money… but of course we were playing Chelsea

I think the conclusion is you haemorrhage cash till the premier league!!

Poll: How do you rate the new home kit out of 5?

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I’m ever the optimist but those financial numbers and losses are rather soberi on 21:55 - Apr 3 with 2636 viewsDaninthecampo

Whats the club and squad resale value now compared to before?
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I’m ever the optimist but those financial numbers and losses are rather soberi on 22:00 - Apr 3 with 2572 viewsSuperKieranMcKenna

Do you not think however that successful US businessmen might have done their due diligence?

I’d be more alarmed if these numbers came as a surprise to them. I’m pretty certain they are working to a detailed business plan and will have closely followed the financials. There is no way they would have sanctioned significant personnel strengthening in January if they were concerned.

WHEN we get to the Championship our value will increase significantly, and if the Premiership dream is achieved they’ll make a fortune. No pin their right mind would expect to invest so much and make a profit in their first year AND whilst in the third tier.
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I’m ever the optimist but those financial numbers and losses are rather soberi on 22:04 - Apr 3 with 2493 viewsIllinoisblue

I’m ever the optimist but those financial numbers and losses are rather soberi on 21:54 - Apr 3 by unstableblue

Well that TV money increase would be very significant… and of course if you become a contender and play good football that can increase further with per match fees.

Ashton has stated about making revenues continuous and not just match day… not sure the UK economy supports conferencing etc at the moment

But I’d I think match day hospitality can go up further… I remember during the last premier league seasons there were large marquees on the practice pitch with a meal and tickets in the pioneer for significant money… but of course we were playing Chelsea

I think the conclusion is you haemorrhage cash till the premier league!!


The AZ pension fund has $18 Billion worth of assets. We are a relatively small plaything/gamble for them.

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I’m ever the optimist but those financial numbers and losses are rather soberi on 22:08 - Apr 3 with 2437 viewsunstableblue

I’m ever the optimist but those financial numbers and losses are rather soberi on 22:00 - Apr 3 by SuperKieranMcKenna

Do you not think however that successful US businessmen might have done their due diligence?

I’d be more alarmed if these numbers came as a surprise to them. I’m pretty certain they are working to a detailed business plan and will have closely followed the financials. There is no way they would have sanctioned significant personnel strengthening in January if they were concerned.

WHEN we get to the Championship our value will increase significantly, and if the Premiership dream is achieved they’ll make a fortune. No pin their right mind would expect to invest so much and make a profit in their first year AND whilst in the third tier.


Business plans have different scenarios, and they have a risk appetite that changes.

Ashton was reigned in during the first year on his hopes for off-field staff budget, as referenced by chairman, but I think he got a green light given some success.

Injuries (Evans, Ball, Camara) meant going back for some contingency funding, Harness and Donacien effectiveness was another return to the well.

So I’d say we’re right on the high end of ‘US businessman’s’ plans.

As I said at the start I’m Mr Positive… but a failure to get promoted might have to warrant some belt tightening and cautiousness on off field spend.

On a positive note the significant transfer outgoings have been wise and you may see an ability for Ashton to show the backers offers for Davis, Broadhead, Clarke that show serious capital gains!!

Poll: How do you rate the new home kit out of 5?

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I’m ever the optimist but those financial numbers and losses are rather soberi on 23:06 - Apr 3 with 2090 viewsunstableblue

I’m ever the optimist but those financial numbers and losses are rather soberi on 21:55 - Apr 3 by Daninthecampo

Whats the club and squad resale value now compared to before?


I think you make the a great point

A club selling our 10s of home games in League One, the increased kit sales, the savvy transfer market activity have certainly made us a far more valuable asset… enough equity increase to match the outlay… I suspect not… but positive markers

Poll: How do you rate the new home kit out of 5?

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I’m ever the optimist but those financial numbers and losses are rather soberi on 09:25 - Apr 4 with 1292 viewsCityBlue

Facts of UK football..

1. Championship clubs lose money at League One and below
2. League One clubs struggle at League One level
3. We are a championship club in L1 with Championship overheads. Fortunately the fanbase has done is part and has attended games, bought merchandise and generally been 100% supportive of the club executive.
What is good news is that the owners have stated that although their plan is to be promoted, they have the funding to support another year at this level.

I T I D

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I’m ever the optimist but those financial numbers and losses are rather soberi on 10:15 - Apr 4 with 1169 viewsGuthrum

Bear in mind this is money the Owners have chosen to spend on the club, to hire staff and upgrade facilities. It is their "renovation budget", if you like.

A bit like someone who buys a slightly run down house with the expectation of replacing the kitchen and bathroom, redecorating, maybe putting in a new boiler - but also working to effectively move it to a better address (the Championship).

Good Lord! Whatever is it?
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