Town to Announce New West Stand Sponsor
Tuesday, 10th Dec 2024 14:35

Town are close to naming a new sponsor for the West Stand and are continuing discussions with replacement shirt sponsor with Ed Sheeran stepping down from that role at the end of the season after four years.

The West Stand - for many years the Pioneer Stand following its mid-1980s rebuild - has been without a sponsor since the Magnus Group went into administration just over a year ago.

But, speaking at last night’s PLC AGM, chief financial officer Tom Ball revealed the club now have a replacement on board with an announcement set to be made soon.

“We’ll reveal once it’s all signed and documented on the West Stand,” he said. “But, yes, we’ve got a sponsor.”

Turning to shirt sponsorship, chairman and CEO Mark Ashton reiterated that the Blues are some way down the line regarding a deal on that front.

“On sponsorship, we’ve talked about this in the national press and it’s important to talk about it here because it fits in with out culture, our vision and our values,” he said.

“We’ve worked hard to build a relationship with Ed Sheeran and I can’t speak highly enough of him. Local man, global superstar, asks very little from us but wants to support community activities.

“He has been an incredible sponsor across the shirt and been part of our huge shirt sales, which will probably break 100,000 this year, by the way. And we thank him so much for that.

“He’s now moved to become a shareholder but he will then relinquish the front of shirt. We’ve made a public statement that we will not go down the gaming route, we will not put a gambling company on the front of the shirt because we don’t think that fits our values or our culture.

“The commercial team are working hard on that a we’re down the line with an opportunity in particular that we would like to try and get done.

“I’m not saying this to be disrespectful, I don’t want us to be like other clubs, I’m not interested. I want to do it the Ipswich way. I want us to be unique. Everything about this football club is so special.

“It’s a one-club county and I don’t want us to try and replicate others, I want us to be unique in how we appoint a manager in [Kieran] McKenna, who anybody could have appointed but wouldn’t give him the chance. We did, and look where it’s taken us.

“I want us to build an academy so special it’s not just like anyone else’s. I want us to have a Foundation that blows away everything that everyone else does. I want us to have a home that we’re really proud of and commercial revenues that not only give us the money, but stick to the values of this football club. Our values are our integrity.”

A TWTD live blog covering the question and answer session can be found here.

Photo: TWTD

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flykickingbybgunn added 15:18 - Dec 10 Something about supporting this club gives you a lump in the throat.
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Robert_Garrett added 16:23 - Dec 10 There is a valuable method to our madness.......................
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IpswichT62OldBoy added 17:42 - Dec 10 I love this guy.
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armchaircritic59 added 17:53 - Dec 10

It takes time to build something really special, on and off the pitch. It's an old cliche, but non the less a true one, " Rome wasn't built in a day ". We've already done the equivalent of building it in two years. The problem being of course these days, so many people want everything and they want it now or yesterday.

Everyone needs to get behind the club, whether it's on or off the pitch, and wherever we end up playing football next season. There's a bigger picture here, no time to spend gazing at the trees and failing to see the wood.

Alphawhiskey added 11:26 - Dec 11

Its a shame that the 'Tour' logo on the front is coming t an end.
It really fitted with the club and the logo was subtle on the front and looked as though is was part of the shirt.
Fully understand though and lets hope the new sponsors logo is also similar and plain etc.

Who can forget that awful 'Magical Vegas' shirt!!!
Good luck with both the stand and shirt sponsor.
This club is going big places, 5 years from now things will look very very different.

PackwoodBlue added 17:19 - Dec 11 I'd be happy with one of our current sponsors moving to the front of the shirt; HALO or MSC, and the fact MA says negotiations are already a fair way down the line, means it could well be one of those, but it may also be a surprise new sponsor.
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