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Azon: I've Improved a Lot at Town
Thursday, 29th Jan 2026 11:32 by Kallum Brisset

Town striker Iván Azón believes Portman Road is the best place for his development and that he is continuing to improve under Blues boss Kieran McKenna.

From limited starts, Azón has scored two goals so far this season after netting a close-range header at Swansea City and rounding off the scoring at home to Coventry City in December.

The forward signed for the Blues in August and received positive reviews from Como head coach Cesc Fàbregas, who admitted he wanted to keep the fellow Spaniard in Italy before he made his straight loan switch to Suffolk.

During the summer, Azón was linked with a move back to his homeland with Valencia and Getafe, but he opted to make his first venture into English football after Town renegotiated the terms of the loan.

Azón, who recently admitted his gratitude towards the Blues supporters, says that decision to work under McKenna is certainly not one he regrets.

“I chose really well and I’m really enjoying it a lot here. I’m really thankful,” he said.

“I spoke with my family and also with the boss about that. I think I’ve really improved in how I feel and how I see football now. In terms of football, I’ve improved a lot. It helps me to play better.

“I’ve improved a lot with him, as well as Sone [Aluko] and Junior [Stanislas], who help the forward unit. It’s really nice to have them and I’ve really improved. I’m really thankful to them.

“I’ve improved a lot in a lot of parts of the game on the pitch. The striker normally is measured because of the goals, but you must do a lot of things apart from the goals and hopefully the goals will come soon.

“That’s the goal, of course. We want to score goals as strikers, we live from there. The first thing is to do the rest of the things well, and then the goals will come.”

For many players moving from continental Europe for the first time, the biggest adjustment is dealing with the hectic schedule that English football is so synonymous with.

Perhaps the Championship is the biggest example of such intensity, and while it is an obvious challenge, it is clearly one that Azón has embraced and sees the benefits of.

He said: “It’s crazy to have a lot of games midweek and on the weekend, it’s incredible. It’s nice also because you have more chances to still win and go on another run, and if you lose or draw, you can win again.

“It is crazy for me, honestly. To play midweek and weekend is stressful but it’s also nice, because you have another game really soon. It’s different but I think I’ve adapted really well.

“Honestly, I thought it was going to be harder but I can understand it can’t be really hard because you have a game every two or three days.

“It’s really nice, that’s where you improve and you will see on the pitch.”

There is plenty of competition for minutes up front, with Azón spending the majority of the season as second-choice behind Scotland international George Hirst.

Regardless of who he is directly competing with, the 23-year-old believes he is a better player than when he first arrived at Town, having continued to build a relationship with his teammates on and off the field.

“It helps me to be better, there’s always rotations,” he said. “I want to give my best always as a starter or from the bench. I’m really happy.

“We’ve improved a lot as a team. You see everyone really close to each other, that’s so nice and you can see it on the pitch.

“It’s chemistry with everyone, how the rest plays and what they prefer to do with a cross or prefer to shoot. You know each other better so it’s nice.”

Photo: Matchday Images



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GatesPerm added 11:51 - Jan 29
I agree with him.

I think he has led the line well in his last couple of appearances and his touch and control is better than Hirst.

He just needs to start converting a few more of the chances.
40

1987TractorBoy added 12:01 - Jan 29
Definitely a better player than Hirst in terms of his touch and ability to bring others into the game.

Has been very unlucky to have not got more goals too. I'm sure if he bags a few more he can have a really strong end to the season with us
19

Steelmonkey added 12:04 - Jan 29
I think he has brought something to the side, l love his link up play with Jack Clarke they seem to be developing an understanding. He has great energy and enthusiasm, you can see he wants to play for us.
A player I really like, whether he can develop enough for the premiership is the thing.
Ivan needs to add goals to his game I feel for the club to make him permanent and keep him here.
12

CornardBlue added 12:06 - Jan 29
Should be given a longer run in team, control is far better than Hirst who is really struggling at the moment.
7

wischip added 12:11 - Jan 29
He's getting better all the time and he actually wants to play for us.
6

warktheline added 12:17 - Jan 29
Can’t disagree! He’s improving there’s no doubt about that!
4

bluesissy added 12:22 - Jan 29
I like this guy. He gives 100% you cannot argue with that and he wants to play for us.
6

Paulc added 12:26 - Jan 29
I am really starting to like the look of Azon. For me he has to start ahead of Hirst right now. I'm not saying he works harder than Hirst but I do think he looks more dangerous and I think he gives defenders more to worry about. The goals/assists will come!
12

jas0999 added 12:30 - Jan 29
He really needs to add goals to his game. He’s played quite a few minutes for us and only scored twice. His career games to goals ratio remains extremely poor.

That said, like others, I think Hirst is woefully short of confidence and out of form, so arguably Azon should start.
3

Stato added 12:55 - Jan 29
There is a huge difference between being popular and being good. Like SS this guy has a great work ethic on the pitch which make him popular with the fans. Jack Taylor another in this category. As others have said he hasn't scored enough goals and McKenna himself has said we haven't scored enough goals as a team. I suspect we will bring in a number 9 in this window and this guy won't be with us next season unless he adds gioals to his great energy
1

itfcserbia added 13:40 - Jan 29
Still only 23, there's a good player in there.
3

RetroBlue added 13:45 - Jan 29
He us definitely " one for the future". Problem is we need a regular goal scorer to lead the line, NOW. Id say our promotion hopes depend on it.
4

Linkboy13 added 14:29 - Jan 29
RetroBlue you cannot sign regular goal scorers only one's with the potential to do so. Harry Kane, Harlland and Salah are regular goal scorers but they are few and far between and cost a lot of money. Many people on here are suggesting we buy a striker but don't give any alternatives clever that.
2

itfctim added 15:13 - Jan 29
Should definitely start instead of Hirst, who is woefully out of form. His technical ability is without question, and he seems to be adjusting to the hectic game schedule, and the physicality of Championship football, which, I'm sure, must have been a shock to the system!
2

TimmyH added 15:27 - Jan 29
Busy little player, maybe a touch more physicality needed as he's on the deck a fair few times but as others have said a better player with the ball at feet than Hirst - he just needs to start scoring and being more clinical.
1

armchaircritic59 added 18:13 - Jan 29
Tremendously enthusiastic player, the type that fans love to see. Should only keep improving ( hopefully ). Just practice the finishing Ivan and you could have a really good future here, you've got almost everything else.
1

ITFC_Singapore added 19:18 - Jan 29
Really like Azon. Infinitely better than Hirst. Definitely his best performance so far against Bristol City. I still think it's glaring that we need another quality number 9 to compete at the top end of the league though.
0

armchaircritic59 added 20:09 - Jan 29
ITFC Singapore. Precisely my thoughts as I've been banging on about a striker in here. Well, we know it's a certainty we're after one, which I guess will disappoint those who think we don't need one. But it's just possible they might have the last laugh. I hope not, keep your fingers crossed.
0

darkhorse28 added 11:04 - Jan 30
If he wasn’t Spanish, he’d be getting slaughtered. Works hard. Good movement and touch, and really does try, also true he’s the worst finisher I’ve seen in a Town shirt, now power or accuracy, awful, and it’s improving, even at this level.

Our talent ID really is poor, he’s way off the required standard for a title challenge, and he needs games in league one to build confidence and improve his finishing.

He doesn’t have the natural traits to be a striker at this level, it’s that simple. The MO was players to add value to a promotion push, not ones who might be decent three years from now (and sadly he won’t be even then).

Our scouting is constantly poor - essentially if they weren’t in the championship team of the year 23/24, we struggle, big time.

It’s the bit where we double down on mistakes, and rinse and repeat that’s worrying, mistakes are fine, persevering with them, is instructive of serious failures in decision making and management.

Azon is 5/10 and 3 or that is a romantic notion of a foreign cult hero.

If he wasn’t British he’d get dogs abuse and be labelled 1/10 at best. We simply are easy to play against when he pays. He doesn’t run in behind, and doesn’t back himself to score, to the point he’s starting avoid getting in those areas…, you can’t coach that, he simply doesn’t have it and likely won’t ever.

Time we moved on, do we even want to be an elite club, and make difficult decisions, it often seems not.
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