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Sign of the white horse 09:52 - Apr 20 with 918 viewsBucklebury_blue

I have noticed a lot of merchandise with simply the Suffolk Punch: on badges etc, over the tunnel at PR and on my new cap. Are we being prepped for a badge redesign to the horse as it's a better image for commercial reasons? Not the worst idea in my opinion.
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Sign of the white horse on 09:57 - Apr 20 with 861 viewsjasondozzell

I bloody hope not but fear with Ashton's audi showroom aesthetic preference we might be.

More commercial nonsense.
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Sign of the white horse on 09:59 - Apr 20 with 851 viewskeighleyblue

it's inked on MA's wrist as well
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Sign of the white horse on 10:09 - Apr 20 with 786 viewsSitfcB

I don’t think we’ll ever have a complete new badge, it’s a good alternative here and there.

But it’s not a new thing anyway, I saw a programme from the 80s the other week that had a tracksuit top with just that as the badge.

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Sign of the white horse on 12:20 - Apr 20 with 576 viewsMark

With many clubs dumbing down their badges as per the video below and the horse being used alone on our third kit in place of our normal badge, I think it is a possibility. I doubt fans want the club crest to be changed though, I certainly don't.

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Sign of the white horse on 12:21 - Apr 20 with 573 viewsZx1988

It wouldn't surprise me one bit. The current badge is absolutely fine but, from a marketing and graphics point of view, is probably too involved.

I can quite see the club transitioning to a more streamlined badge over coming seasons, purely from a marketing point of view. I recall Norwich used the same justification when they re-designed their badge, and you can see this in the new Cambridge United badge as well.

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Sign of the white horse on 13:33 - Apr 21 with 323 viewsPinewoodblue

Sign of the white horse on 09:57 - Apr 20 by jasondozzell

I bloody hope not but fear with Ashton's audi showroom aesthetic preference we might be.

More commercial nonsense.


Suspect Ashton would want to have the horse looking towards the right, should the badge be resigned.

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Sign of the white horse on 13:39 - Apr 21 with 288 viewsMattinLondon

Sign of the white horse on 13:33 - Apr 21 by Pinewoodblue

Suspect Ashton would want to have the horse looking towards the right, should the badge be resigned.


Or galloping away.
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Sign of the white horse on 13:55 - Apr 21 with 224 viewsCheltenham_Blue

Sign of the white horse on 13:39 - Apr 21 by MattinLondon

Or galloping away.


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