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European Athletics Championships Brum '26 10:13 - Aug 11 with 1710 viewsRyorry

Looked like poor attendance last night, stands half empty - anyone know why? Just had a look on ticket site - very reasonable prices, £10-60, & it's saying "high demand", so maybe will be better today.

Lack of awareness last night, lack of interest?

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European Athletics Championships Brum '26 on 10:15 - Aug 11 with 1681 viewsGuthrum

Possibly also because we've just had the Commonwealth Games in Glasgow, so people had to choose between which one to attend.

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European Athletics Championships Brum '26 on 10:28 - Aug 11 with 1620 viewsMattinLondon

European Athletics Championships Brum '26 on 10:15 - Aug 11 by Guthrum

Possibly also because we've just had the Commonwealth Games in Glasgow, so people had to choose between which one to attend.


I doubt it considering the cost of the ticket prices.

I only watched around 30 minutes of it last night but I kept on asking myself how can athletics survive on such low attendances - especially so as it’s a major event.
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European Athletics Championships Brum '26 on 10:33 - Aug 11 with 1581 viewsGuthrum

European Athletics Championships Brum '26 on 10:28 - Aug 11 by MattinLondon

I doubt it considering the cost of the ticket prices.

I only watched around 30 minutes of it last night but I kept on asking myself how can athletics survive on such low attendances - especially so as it’s a major event.


Not just ticket prices, but also travel and hotel rooms in high summer. Plus committing time, maybe holiday from work.

Pretty much no sport survives on attendances alone. It's all sponsorship, TV money and grants.

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European Athletics Championships Brum '26 on 10:37 - Aug 11 with 1560 viewstractor_lady

when i looked a few weeks back costs were much higher....
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European Athletics Championships Brum '26 on 10:45 - Aug 11 with 1525 viewsMattinLondon

European Athletics Championships Brum '26 on 10:33 - Aug 11 by Guthrum

Not just ticket prices, but also travel and hotel rooms in high summer. Plus committing time, maybe holiday from work.

Pretty much no sport survives on attendances alone. It's all sponsorship, TV money and grants.


I understand that but larger attendances probably equate to more sponsors wishing to be associated with that event/sport. And in turn, paying a lot more for the association.

I totally forgot about travel and hotel rooms especially at this time of year.
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European Athletics Championships Brum '26 on 12:29 - Aug 11 with 1280 viewsDJR

In terms of media hype, athletics has slipped way down the pecking order which is a shame as it is one of my three favourite sports along with football and rugby.

Having said that, the Commonwealth Games excepted, it is still free to air on the BBC which works for someone like me who isn't signed up to Sky, TNT etc.

Interestingly, the recent Diamond League meet where the mile record was broken was a sell-out but such meets have the athletics concentrated in a day or so, so there is much more to see if you attend.

Organisers have also said that the later stages of these games are pretty much sold out.
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European Athletics Championships Brum '26 on 12:41 - Aug 11 with 1235 viewsNedPlimpton

I'm going on Fri night for the women's 800m final where Keely Hodgkinson will be running. Booked tickets a fair while ago and weren't many left at the time

Think it's just an interest thing. Should pick up throughout the week as we get to some of the 'bigger' finals
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European Athletics Championships Brum '26 on 13:08 - Aug 11 with 1160 viewsstonojnr

European Athletics Championships Brum '26 on 12:41 - Aug 11 by NedPlimpton

I'm going on Fri night for the women's 800m final where Keely Hodgkinson will be running. Booked tickets a fair while ago and weren't many left at the time

Think it's just an interest thing. Should pick up throughout the week as we get to some of the 'bigger' finals


Why hold the womens 100m final on a Monday then ?
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European Athletics Championships Brum '26 on 13:14 - Aug 11 with 1120 viewsNedPlimpton

European Athletics Championships Brum '26 on 13:08 - Aug 11 by stonojnr

Why hold the womens 100m final on a Monday then ?


Why not?

Need some Monday evening finals and the women's 100m has some good British pedigree from previous years. Turned out pretty well for Amy Hunt. Shame there wasn't a bigger crowd for it, but I don't think it's anywhere near as big in this country as seeing Hodgkinson Vs Bol in the 800m which is going to be the biggest event of the week by some distance
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European Athletics Championships Brum '26 on 15:52 - Aug 11 with 912 viewsjontysnut

European Athletics Championships Brum '26 on 10:28 - Aug 11 by MattinLondon

I doubt it considering the cost of the ticket prices.

I only watched around 30 minutes of it last night but I kept on asking myself how can athletics survive on such low attendances - especially so as it’s a major event.


Apparently £15 for a hot dog helping to fund things
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European Athletics Championships Brum '26 on 17:53 - Aug 11 with 813 viewsRyorry

European Athletics Championships Brum '26 on 10:37 - Aug 11 by tractor_lady

when i looked a few weeks back costs were much higher....


Interesting.

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European Athletics Championships Brum '26 on 21:38 - Aug 11 with 691 viewsRyorry

European Athletics Championships Brum '26 on 10:37 - Aug 11 by tractor_lady

when i looked a few weeks back costs were much higher....


Was discussed on BBC R4 6pm news. Tickets for the home stretch were originally £150; & water at £5/bottle has not gone down at all well, unsurprisingly.
[Post edited 11 Aug 21:39]

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European Athletics Championships Brum '26 on 21:44 - Aug 11 with 654 viewsNedPlimpton

European Athletics Championships Brum '26 on 15:52 - Aug 11 by jontysnut

Apparently £15 for a hot dog helping to fund things


Just been reading about this. Will make sure I eat before I get there!
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European Athletics Championships Brum '26 on 07:00 - Aug 12 with 473 viewsSwansea_Blue

European Athletics Championships Brum '26 on 10:37 - Aug 11 by tractor_lady

when i looked a few weeks back costs were much higher....


That might have something to do with it. Poor free to air coverage of what’s essentially a bit of a niche sport won’t be helping raise awareness and improve audiences either.

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European Athletics Championships Brum '26 on 10:02 - Aug 12 with 360 viewsDJR

European Athletics Championships Brum '26 on 07:00 - Aug 12 by Swansea_Blue

That might have something to do with it. Poor free to air coverage of what’s essentially a bit of a niche sport won’t be helping raise awareness and improve audiences either.


I am not sure what you mean by poor free to air coverage.

From my perspective, the BBC athletics coverage is the best of all TV sporting coverage with people like Gabby Logan, Jessica Ennis, Steve Cram and Colin Jackson.

Nor would I describe it as a niche sport.
[Post edited 12 Aug 10:03]
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European Athletics Championships Brum '26 on 10:07 - Aug 12 with 339 viewsRyorry

European Athletics Championships Brum '26 on 07:00 - Aug 12 by Swansea_Blue

That might have something to do with it. Poor free to air coverage of what’s essentially a bit of a niche sport won’t be helping raise awareness and improve audiences either.


It IS free to air though, BBC1. Or did you mean prior to these Championships?

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European Athletics Championships Brum '26 on 10:59 - Aug 12 with 264 viewsronnyd

European Athletics Championships Brum '26 on 21:38 - Aug 11 by Ryorry

Was discussed on BBC R4 6pm news. Tickets for the home stretch were originally £150; & water at £5/bottle has not gone down at all well, unsurprisingly.
[Post edited 11 Aug 21:39]


Rip off Britain?
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European Athletics Championships Brum '26 on 11:10 - Aug 12 with 250 viewsRadlett_blue

European Athletics Championships Brum '26 on 10:02 - Aug 12 by DJR

I am not sure what you mean by poor free to air coverage.

From my perspective, the BBC athletics coverage is the best of all TV sporting coverage with people like Gabby Logan, Jessica Ennis, Steve Cram and Colin Jackson.

Nor would I describe it as a niche sport.
[Post edited 12 Aug 10:03]


I watched the BBC coverage last night & enjoyed it. I hadn't heard of any of the athletes because, like most people, I give athletics a bit of attention during the Olympics & that's it. That's why I think it is "niche" or minority.
The commentators all seemed articulate & knowledgeable, but as my knowledge of athletics is now so limited, this isn't a high bar. I did enjoy seeing competitors seem genuinely pleased with their efforts, even if they didn't win, in contrast to so many other sports. Also a genuine camaraderie between the athletes.

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European Athletics Championships Brum '26 on 11:23 - Aug 12 with 233 viewsDJR

The Guardian has an article on the poor attendance but interestingly it says this.

"For the start of the competition, ­category A tickets in the main stand cost £110, with cate­gory B ­tickets coming in at £90. However, those seats have been better filled than the cheaper seats for £60 (­category C) and £40 (category D)."

https://www.theguardian.com/sp

And it seemed a lot fuller last night.
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European Athletics Championships Brum '26 on 11:25 - Aug 12 with 215 viewsRadlett_blue

European Athletics Championships Brum '26 on 11:23 - Aug 12 by DJR

The Guardian has an article on the poor attendance but interestingly it says this.

"For the start of the competition, ­category A tickets in the main stand cost £110, with cate­gory B ­tickets coming in at £90. However, those seats have been better filled than the cheaper seats for £60 (­category C) and £40 (category D)."

https://www.theguardian.com/sp

And it seemed a lot fuller last night.


Rather like Test cricket, you can sell overpriced events in London but elsewhere is a struggle.

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European Athletics Championships Brum '26 on 13:02 - Aug 12 with 128 viewsRyorry

European Athletics Championships Brum '26 on 11:23 - Aug 12 by DJR

The Guardian has an article on the poor attendance but interestingly it says this.

"For the start of the competition, ­category A tickets in the main stand cost £110, with cate­gory B ­tickets coming in at £90. However, those seats have been better filled than the cheaper seats for £60 (­category C) and £40 (category D)."

https://www.theguardian.com/sp

And it seemed a lot fuller last night.


It did seem fuller last night, but there were still chunks of obviously unfilled stands.

Further explanation in a post on X -

"Park & Ride £22.50
Ride & Walk £17.50
Pork Sandwich £18.00
Burger £17.50
Hot Dog £16.00
Fries £9.00
Coke etc £5.00
Water £3.00
Beer £10.00

No parking within 3 miles.
Nearest Train Station 2 miles."

Not going to attract more people to the sport if they can't access it - what stupid policies pricing people out transport-wise in particular.

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