| Are ST sales income itemised in our accounts? 09:18 - Apr 6 with 1134 views | EssexBloo |
21,000 sales would be close to £10m I would imagine.
I’d be interested to see how this compares to previous 5 seasons. It will certainly boost the budgets again. |  | | |  |
| Are ST sales income itemised in our accounts? on 09:31 - Apr 6 with 1056 views | C_HealyIsAPleasure |
£10m from 21k sales is an average price in excess of £475, I think your maths might be a bit out… |  |
| |
| Are ST sales income itemised in our accounts? on 09:48 - Apr 6 with 1003 views | xrayspecs |
It will be less than that
For the 21/22 season, combined season ticket and match day ticket sales were £5.7m and the average attendance was just under 20k, so around £285 per head. We had just under 13k ST holders.
Increasing ST sales will reduce the spend per head as more fans are taking advantage of the discounted price that season ticket holders enjoy.
So if Town were to average say 27k next season with 21k season ticket holders, and average spend per head fell to around £250, then total ST and matchday ticket revenue would increase to around £6.75m.
STs would be around 70% of this figure, so less than £5m.
I have not factored in planned price rises, which for renewals and early birds are relatively modest. [Post edited 6 Apr 2023 9:58]
| | | |
| Are ST sales income itemised in our accounts? on 10:02 - Apr 6 with 944 views | clive_baker |
It wouldn't be that much. I don't know what the average ST is but it's probably lower than people think when you consider the number that are taken by kids and u19's etc at a much lower price. Managing the mix is a big part of optimising revenues, as is managing the mix between ST's and match by match tickets which are sold at a much higher average price, hence why the cap is going to be in place at 21,000 I imagine. It's not beneficial for us to sell 25k ST's if demands outstrips supply and we can sell them on a match by match basis at a higher price.
If we do shift 21k ST's then we'll be looking at full houses or very close to full houses being the norm next season I would think, especially in the Championship with bigger away support. If we can average 29,000 then you're probably looking at c.£8m - £10m for the season by way of ticket revenue, assuming a few cup games at home. With Championship TV money and other revenues we could do £20m - 25m for the financial year 2023 - 2024 excluding player trading I would think. [Post edited 6 Apr 2023 10:04]
|  |
| |
| Are ST sales income itemised in our accounts? on 10:12 - Apr 6 with 895 views | xrayspecs |
| Are ST sales income itemised in our accounts? on 10:02 - Apr 6 by clive_baker |
It wouldn't be that much. I don't know what the average ST is but it's probably lower than people think when you consider the number that are taken by kids and u19's etc at a much lower price. Managing the mix is a big part of optimising revenues, as is managing the mix between ST's and match by match tickets which are sold at a much higher average price, hence why the cap is going to be in place at 21,000 I imagine. It's not beneficial for us to sell 25k ST's if demands outstrips supply and we can sell them on a match by match basis at a higher price.
If we do shift 21k ST's then we'll be looking at full houses or very close to full houses being the norm next season I would think, especially in the Championship with bigger away support. If we can average 29,000 then you're probably looking at c.£8m - £10m for the season by way of ticket revenue, assuming a few cup games at home. With Championship TV money and other revenues we could do £20m - 25m for the financial year 2023 - 2024 excluding player trading I would think. [Post edited 6 Apr 2023 10:04]
|
I would be surprised if we average 29k, attendances at midweek games are much lower and we also have an increased risk of games being moved for TV, which does not suit some fans. | | | |
| Are ST sales income itemised in our accounts? on 10:19 - Apr 6 with 865 views | ElderGrizzly |
| Are ST sales income itemised in our accounts? on 10:02 - Apr 6 by clive_baker |
It wouldn't be that much. I don't know what the average ST is but it's probably lower than people think when you consider the number that are taken by kids and u19's etc at a much lower price. Managing the mix is a big part of optimising revenues, as is managing the mix between ST's and match by match tickets which are sold at a much higher average price, hence why the cap is going to be in place at 21,000 I imagine. It's not beneficial for us to sell 25k ST's if demands outstrips supply and we can sell them on a match by match basis at a higher price.
If we do shift 21k ST's then we'll be looking at full houses or very close to full houses being the norm next season I would think, especially in the Championship with bigger away support. If we can average 29,000 then you're probably looking at c.£8m - £10m for the season by way of ticket revenue, assuming a few cup games at home. With Championship TV money and other revenues we could do £20m - 25m for the financial year 2023 - 2024 excluding player trading I would think. [Post edited 6 Apr 2023 10:04]
|
The ground being full, with more 'long-term' fans committing to ST's will drive up revenue elsewhere.
If we are in the Championship, there is also a boost of £7m in TV money from Day 1 so that will cancel out many times over any small reduction ticket income.
Bigger crowds, more sponsorship revenue, more ad revenue etc.
Brands want to be associated with success. A stadium with 28,000+ every week is a hell of a pull. |  | | |
| Are ST sales income itemised in our accounts? on 11:30 - Apr 6 with 749 views | clive_baker |
| Are ST sales income itemised in our accounts? on 10:19 - Apr 6 by ElderGrizzly |
The ground being full, with more 'long-term' fans committing to ST's will drive up revenue elsewhere.
If we are in the Championship, there is also a boost of £7m in TV money from Day 1 so that will cancel out many times over any small reduction ticket income.
Bigger crowds, more sponsorship revenue, more ad revenue etc.
Brands want to be associated with success. A stadium with 28,000+ every week is a hell of a pull. |
I'm not sure it would. I think having different people visiting is more likely to generate ancillary revenue than the same 29,000 each week, particularly merchandise.
Ultimately we'll get big crowds next season whether they're ST holders or day trippers, so occupancy isn't really the lever here it's more average revenue per head, which is materially increased through day trippers compared with season ticket holders. It's obviously a balance between 1 in the hand vs. 2 in the bush.
The TV money in the Championship is the biggest gain from promotion, that's what will drive revenue north of £20m. | |
| |
| Are ST sales income itemised in our accounts? on 11:40 - Apr 6 with 702 views | Freddies_Ears |
Average income per season ticket per game is around £13, as many are deep discounted. Around £300 per person. x 21000 = £6.2m.
Interesting that the season ticket cap has risen from 20,000to 21,000. Suggests early demand is huge and maybe evidence that some existing season ticket holders are buying an extra ticket or two. | | | |
Login to get fewer ads
| Are ST sales income itemised in our accounts? on 11:45 - Apr 6 with 681 views | iamatractorboy |
Don't forget to take VAT off as well! | | | |
| Are ST sales income itemised in our accounts? on 12:50 - Apr 6 with 585 views | BloomBlue |
| Are ST sales income itemised in our accounts? on 10:19 - Apr 6 by ElderGrizzly |
The ground being full, with more 'long-term' fans committing to ST's will drive up revenue elsewhere.
If we are in the Championship, there is also a boost of £7m in TV money from Day 1 so that will cancel out many times over any small reduction ticket income.
Bigger crowds, more sponsorship revenue, more ad revenue etc.
Brands want to be associated with success. A stadium with 28,000+ every week is a hell of a pull. |
Don't forget the potential increase in players wages. A lot of clubs factor in relegation on contracts, ie relegation will result in wages decreasing by x, conversely a lot of clubs factor in promotion, ie if we're promoted the wages automatically increases by x |  | | |
| |
By continuing to use the site, you agree to our use of cookies and to abide by our Terms and Conditions.
