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well "usually" is a movable feast, theyve been launched before as early as now with the Tractor boys training camp video
maybe even earlier when the fans could vote for kit choices, and youd often have them to buy from the club shop for the last home game of the season, having already been published in the match programme/online/Star
then it kind of became in the summer break instead, June to July and then as late as August.
obviously lack of shirt sponsors has caused delays in the past, and if the kit deal with Adidas is ending, that could delay things further, though Adidas never seem that upto speed anyway from a commercial marketing perspective, I guess we are only a L1 club to them.
one of the things I was hoping to see from Gamechangers was more of a sense they were pushing the commercial/marketing more and trying to make money from things like club kits and so on.