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Home Shirt Sales Up 70 Per Cent on Last Year
Friday, 16th Jul 2021 15:54

Town have revealed that the new home shirt has sold faster than any in the previous 10 years with sales up 70 per cent on last season.

The new home kit bearing Ed Sheeran’s sponsorship was launched last month.

“I want to thank the supporters for backing us," CEO Mark Ashton told the club site. "To have shirt sales up 70 per cent is fantastic and season ticket sales [currently around 12,500] are going great as well.

“Our retail and ticket office staff are working around the clock to deal with the demand so I want to take this opportunity to thank them as well. It’s exciting times for the football club.”

Head of retail operations Paul Macro added: “It’s been incredible. I haven’t seen a year like it. To put the figures into context, we’ve sold the majority of shirts on pre-order that during a normal season we’d expect to cover us until the end of the year.”

Regarding the impact of Sheeran’s sponsorship, he said: “The announcement went global didn’t it, and we have had an increase in international orders certainly.

“But the vast majority of sales have still been to supporters who were already registered with us but hadn’t necessarily made a purchase in the last three or four years.

“The feeling around the club after the takeover, the summer signings, the Euros - it’s all combined to ignite the fanbase, I think.”

Given the scale of sales, Macro anticipates the club temporarily running out of some sizes: “It’s looking likely that we’ll have a short period within the next week or two when we won’t have stock of some sizes of our adult shirt.

“We’ll continue to offer a pre-order during that period and fulfil all orders once we have the stock available.

“The first of our top-up orders placed back in the spring is due to land around mid-August with further drops in September.”

Town unveiled their white and black away kit yesterday.


Photo: Pagepix



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Knightsy added 16:06 - Jul 16
A certain Mr Sheeran Sponsoring us is great for the Club plus I actually like both of kits and I'm 46 and I'll be getting them both.

It's a Bad Habit being Perfect or am I just thinking out loud 😂
9

IpswichT62OldBoy added 16:14 - Jul 16
I think my 19/20 training top will be a collectors item when we are huge again.
1

Kropotkin123 added 16:15 - Jul 16
Got one for the wife and I. First kit purchase since the Green King Promotion one. Sister is getting 3 of the white ones, for first time since same kit. So expecting that one to do just as well.
1

itsonlyme added 16:24 - Jul 16
I said at my age I wouldn’t buy any more shirts but am having second thoughts especially as it will help the club fund more players in theory.
2

Bazza8564 added 17:03 - Jul 16
Great to read this, the club is on great hands and 99% of us believe in them. Shirt sales are important, season tickets even more so.
Ive had a glance around the availability maps in the key areas and to me it looks like many more seats have been purchased recently.
Suspect the club wont be shouting too loud about these levels whilst we are still bargaining for players.
So *******g excited for this season :)
1

dirtydingusmagee added 17:22 - Jul 16
now theres a surprise , must be the sponserhip .
0

Safetyfirstmrwark added 17:49 - Jul 16
Funny that. When you get rid of the questionable gambling logo…
3

Kropotkin123 added 18:06 - Jul 16
Lol, that's a beautiful beard @Safetyfirstmrwalk.
0

NthQldITFC added 19:05 - Jul 16
@Kropotkin123 - If you've only got one for you and the wife, it's going to be a bit of a tight fit. But then if your sister's got three, perhaps she can spare one?
3

dude added 19:12 - Jul 17
******* delicious
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therein61 added 18:29 - Jul 18
I have confidence that under the new owners that a great deal of this income will be utilised in supporting team recruitment which sadly has not been the case in recent seasons.
0

Ebantiass added 16:05 - Jul 20
Got an old Fisons home kit which incidently still fits me though a little tight under the arms. I think I will get either the home kit or the away top.
0


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