| We are incredibly well run club..... 14:25 - Apr 18 with 2443 views | Pippin1970 | We could easily be in Leicester situation but we are not. Whatever happens this season its progression in the right path. |  | | |  |
| We are incredibly well run club..... on 23:07 - Apr 18 with 469 views | SuffolkPunchFC |
| We are incredibly well run club..... on 22:52 - Apr 18 by itfcsuth | I think the whole scouting network having no structure or capability for the PL is massively overplayed, really as a professional football club at the top end of the English pyramid could and should have a strong base on that front, with all the software and data available there is no excuse really. Sunderland have somewhat blown that narrative out the water to be honest anyway, they’ve shown, actually it can be done, and the fact we weren’t able to build a strong enough squad was a failure. The reality is we’ve built a good Championship squad, to replace what was already a good championship squad, whilst losing the mentality and culture of what was a really special group, and all for the cost of over £125m. Whichever way you dress it up, we’ve been woefully poor in the transfer market since we hit the jackpot. Like a lottery winner who blew his fortunes on any shining item in sight. [Post edited 18 Apr 22:53]
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Sunderland signed up to driblab in 2024, which they were able to use when they got promoted in 2025. We signed up to Jamestown Analytics back in 2023, but the doors we shut on that when we were promoted in 2024. It’s another great example of being promoted too quickly, and put us on the back foot for our recruitment from 24/25 - and crucially when recruiting for our first season in the PL. Sunderland had a clear advantage on us in that respect, and hopefully we’ll be in a better place when we next get promoted. |  | |  |
| We are incredibly well run club..... on 23:23 - Apr 18 with 438 views | TheBoyBlue |
| We are incredibly well run club..... on 22:52 - Apr 18 by itfcsuth | I think the whole scouting network having no structure or capability for the PL is massively overplayed, really as a professional football club at the top end of the English pyramid could and should have a strong base on that front, with all the software and data available there is no excuse really. Sunderland have somewhat blown that narrative out the water to be honest anyway, they’ve shown, actually it can be done, and the fact we weren’t able to build a strong enough squad was a failure. The reality is we’ve built a good Championship squad, to replace what was already a good championship squad, whilst losing the mentality and culture of what was a really special group, and all for the cost of over £125m. Whichever way you dress it up, we’ve been woefully poor in the transfer market since we hit the jackpot. Like a lottery winner who blew his fortunes on any shining item in sight. [Post edited 18 Apr 22:53]
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As much as Sunderland had also fallen like us, they were still relatively recently in the Premier League. Meanwhile we'd got to the Premier League earlier than even the optimistic and upbeat Gamechanger had anticipated and we're still (and still are) rebuilding the club after more than a decade's neglect from Marcus Evans. |  |
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| We are incredibly well run club..... on 07:22 - Apr 19 with 358 views | lurcher | We haven't been through the same events. Their multi year period in the Premier league sucked them into buying expensive players without relegation clauses. |  | |  |
| We are incredibly well run club..... on 07:32 - Apr 19 with 351 views | Blue_Heath | If we go back up yes but if we don't that's not progression. However, I take your point, in the main very well run and gamechanger have been fantastic. |  |
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| We are incredibly well run club..... on 07:54 - Apr 19 with 344 views | SWLondonBlue93 | If a side in the Championship has underperformed more than Leicester have this season, then I don't remember it. We should aspire to a hell of a lot more than that. |  | |  |
| We are incredibly well run club..... on 07:57 - Apr 19 with 339 views | Blue_Heath |
| We are incredibly well run club..... on 07:54 - Apr 19 by SWLondonBlue93 | If a side in the Championship has underperformed more than Leicester have this season, then I don't remember it. We should aspire to a hell of a lot more than that. |
Leeds, Man City, Forest? |  |
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| We are incredibly well run club..... on 10:04 - Apr 19 with 297 views | darkhorse28 |
| We are incredibly well run club..... on 20:48 - Apr 18 by SuffolkPunchFC | Provide your references if you want anyone to take your wild calculations seriously. In 23/24 championship promotion season we received £10M+ from TV. It has been reported in the press that the manager’s wages for this season is £1M. See the flaw in your numbers. It’s clear who needs to take a basic accounting and factual foundation course, and it’s not me. Post edit : You never bothered to answer my previous reply debunking your forecast future losses for the club, asking you to show your workings rather than making unsubstantiated claims. Come on, here’s your chance to put forward some credible references, and detailed workings, just as I did. Wages to turnover. by SuffolkPunchFC 2 Apr 12:20You don't explain - you claim, with no substance or references.
Will we make a loss through 25/26? Most certainly - as will almost every Championship club and PL club. For clubs that have announced 24/25 accounts, Hull lost £40M, Coventry £20M, Norwich £40M, Bristol/Derby/QPR all over £20M
In 23/24 the 24 Championship clubs lost a combined £411M, averaging close to £20M. 24/25 will be higher (look at growing transfer costs in the Championship alone).
Now that you've switched from you fictitious wages to turnover claims, let's look at a projection for our 25/26 losses USING the published accounts, and some declared assumptions. You always go on about Ashton's lack of transparency - you should try to be a little more transparent with how you come up with your figures, but you won't because you know they won't stand up to scrutiny.
23/24 losses - (£40M)
Player amortisation in the most recent accounts - (£25M)
- Players off the books / sold £10M
- Players added / bought (£12M)
Estimated player amortisation costs for 25/26 therefore (£27M)
Wages difference (£15M)
23/24 (£45M)
25/26 (£60M) - may be lower; we don't know how much relegation clauses reduced PL levels
Where does that leave us?
23/24 losses (£40M)
Player amortisation change (£27M)
Turnover change £60M
Wages change (£15M)
Total loss (£22M)
So our loss will be lower than our 23/24 promotion season, inline with the 23/24 Championship average, likely much lower than the estimated 24/25 Championship average (which will no doubt be even higher for 25/26 which is what these would be for), and way below the worst losses in the 24/25 Championship including Norwich.
These level of losses keep us well within FFP rules with a £32M buffer.
If we get promoted, there will be exceptional / promotion bonus costs to be added. If we assume these are similar to 23/24, that increases the loss to (£38M) - still a reduction compared to 23/24, so a healthy direction.
So over to you - come on, really explain IN DETAIL how you arrive at you claimed financial catastrophe. [Post edited 18 Apr 20:56]
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It’s been reported McKenna gets £1 million. The BBC. The TImes and most sources reported up to £6 million BASIC, as much as Slot. Where your £1 million source. He agreed terms with Brighton. Our owners flew in, and suddenly he signed and had £150 million war chest, and the club haven’t corrected the ‘one of highest paid mangers’ in Europe. They could do that without disclosing his salary, but haven’t, because it’s true!! I suspect £6 million and even £5 million might not be accurate, but the Barcelona manager is on £5 million. It’s obvious he’d paid along levels to rival top premier league managers. And wouldn’t be here if he wasn’t, when Brighton won’t match what’s on offer it has to be significant. As for you other numbers, then £10 million on TV revenue is true. But that’s based on a promotion season with LOTS of additional revenue for live games, the £5 million basic isn’t connected, it’s the actual amount…, then extra revenue based on number of live fixtures. We might not be promoted every year at this level, and we don’t budget to have a dozen games shown on Sky, that isn’t normal. The point remains. Should ONE masher get out entire TV revenue or on a good year 50% of it??? And he isn’t paid £1 million. Not even close. Stop making excuses. Show some agency and accountability. Even Ashton COUlDN’T sign off his salary and investment expectations, th owners had to fly in from the US!!! So Mark as Chair and CEO couldn’t sign off £1 million basic and £150 million on players? I’ll tell you what. He couldn’t sign off £5 million and one of the best paid managers in Europe. For a ma who hadn’t managed a single second at elite level…, that’s what needed the owners to personally fly in, sign off and reassure KM he’d get ALL our additional revenue for him, and for players. Trying to re-write and revise our recent past. Serious question, HOW DOES IT HELP?? Pure EGO. You can’t process he’s not as good as you said he was, didn’t perform to that level, and you’ll scratch around in the unknown to make stuff up. He wouldn’t be here for £1 million. Fact. He’s be getting his chips stollen on the south coast.., you think they offered him that. They wouldn’t touch what he wanted. And that’s what elite looks like. |  | |  |
| We are incredibly well run club..... on 11:43 - Apr 19 with 265 views | SuffolkPunchFC |
| We are incredibly well run club..... on 10:04 - Apr 19 by darkhorse28 | It’s been reported McKenna gets £1 million. The BBC. The TImes and most sources reported up to £6 million BASIC, as much as Slot. Where your £1 million source. He agreed terms with Brighton. Our owners flew in, and suddenly he signed and had £150 million war chest, and the club haven’t corrected the ‘one of highest paid mangers’ in Europe. They could do that without disclosing his salary, but haven’t, because it’s true!! I suspect £6 million and even £5 million might not be accurate, but the Barcelona manager is on £5 million. It’s obvious he’d paid along levels to rival top premier league managers. And wouldn’t be here if he wasn’t, when Brighton won’t match what’s on offer it has to be significant. As for you other numbers, then £10 million on TV revenue is true. But that’s based on a promotion season with LOTS of additional revenue for live games, the £5 million basic isn’t connected, it’s the actual amount…, then extra revenue based on number of live fixtures. We might not be promoted every year at this level, and we don’t budget to have a dozen games shown on Sky, that isn’t normal. The point remains. Should ONE masher get out entire TV revenue or on a good year 50% of it??? And he isn’t paid £1 million. Not even close. Stop making excuses. Show some agency and accountability. Even Ashton COUlDN’T sign off his salary and investment expectations, th owners had to fly in from the US!!! So Mark as Chair and CEO couldn’t sign off £1 million basic and £150 million on players? I’ll tell you what. He couldn’t sign off £5 million and one of the best paid managers in Europe. For a ma who hadn’t managed a single second at elite level…, that’s what needed the owners to personally fly in, sign off and reassure KM he’d get ALL our additional revenue for him, and for players. Trying to re-write and revise our recent past. Serious question, HOW DOES IT HELP?? Pure EGO. You can’t process he’s not as good as you said he was, didn’t perform to that level, and you’ll scratch around in the unknown to make stuff up. He wouldn’t be here for £1 million. Fact. He’s be getting his chips stollen on the south coast.., you think they offered him that. They wouldn’t touch what he wanted. And that’s what elite looks like. |
https://www.888sport.com/blog/ You fail to understand the difference between the value of a multi-year contract and how it equates to an annual wage, particularly after any relegation clauses kicked in. You’re comparing reports that are now nearly 2 years old with the reality post-relegation. You’ll find the money we received from TV in the 23/24 Championship season in the published accounts. £1M/yr is not greater than £10M/yr. You like the word EGO, and it’s precisely what you’re demonstrating. I’ve provided you the sources again. It’s very telling that you again fail/refuse to provide any links/sources to even attempt to substantiate your wildly inaccurate claims. [Post edited 19 Apr 11:49]
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| We are incredibly well run club..... on 19:43 - Apr 19 with 220 views | itfcsuth |
| We are incredibly well run club..... on 23:07 - Apr 18 by SuffolkPunchFC | Sunderland signed up to driblab in 2024, which they were able to use when they got promoted in 2025. We signed up to Jamestown Analytics back in 2023, but the doors we shut on that when we were promoted in 2024. It’s another great example of being promoted too quickly, and put us on the back foot for our recruitment from 24/25 - and crucially when recruiting for our first season in the PL. Sunderland had a clear advantage on us in that respect, and hopefully we’ll be in a better place when we next get promoted. |
I’m not sure it makes any difference whatsoever. On the basis we were in the hunt for PL football for most of the season, if we weren’t allowed to use Jamestown on a non-comp basis, you do your preparation and switch to a driblab, scisports, statsbomb. Thats just down to a lack of preparation and planning. |  | |  |
| We are incredibly well run club..... on 20:06 - Apr 19 with 207 views | jas0999 | With the investment in the team and manager, the board will rightly expect promotion. This is a really poor championship and anything else will be considered failure. Anyone, who thinks the board invest as they have and will accept championship football next year (after some truly dire showings on the road) are I suspect going to be disappointed. KM must deliver promotion with the resource he has. Another season in the championship is a backwards step. Although not popular on here, but if we don’t go up, McKenna will have failed for two consecutive seasons. It’s as simple as that. Relegated (free hit in a way - but also paid £5M), but then failed to get a very expensive squad promoted. It would mean two good seasons and two bad for him. [Post edited 19 Apr 20:14]
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| We are incredibly well run club..... on 20:24 - Apr 19 with 184 views | Blue_Heath |
| We are incredibly well run club..... on 20:06 - Apr 19 by jas0999 | With the investment in the team and manager, the board will rightly expect promotion. This is a really poor championship and anything else will be considered failure. Anyone, who thinks the board invest as they have and will accept championship football next year (after some truly dire showings on the road) are I suspect going to be disappointed. KM must deliver promotion with the resource he has. Another season in the championship is a backwards step. Although not popular on here, but if we don’t go up, McKenna will have failed for two consecutive seasons. It’s as simple as that. Relegated (free hit in a way - but also paid £5M), but then failed to get a very expensive squad promoted. It would mean two good seasons and two bad for him. [Post edited 19 Apr 20:14]
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Not unpopular at all, that's the truth of the matter, the 'best young manager' the most expensive squad, not going up is failure, getting up via the play offs is below par. We ought to have won this league tbh. |  |
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| We are incredibly well run club..... on 20:53 - Apr 19 with 176 views | ITFC_Forever | Something a lot of people are forgetting that as well as this summer’s parachute money, we still have all of last summer’s parachute money too… yes we spent money last summer, but it was the money that came in for Delap, Omari and Broadbean. |  |
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| We are incredibly well run club..... on 21:13 - Apr 19 with 156 views | SuffolkPunchFC |
| We are incredibly well run club..... on 20:53 - Apr 19 by ITFC_Forever | Something a lot of people are forgetting that as well as this summer’s parachute money, we still have all of last summer’s parachute money too… yes we spent money last summer, but it was the money that came in for Delap, Omari and Broadbean. |
We only get the 2nd parachute payment if we don’t get promoted (so hopefully we don’t get it, and we get another £110M of PL TV money). |  | |  |
| We are incredibly well run club..... on 21:46 - Apr 19 with 132 views | ITFC_Forever |
| We are incredibly well run club..... on 21:13 - Apr 19 by SuffolkPunchFC | We only get the 2nd parachute payment if we don’t get promoted (so hopefully we don’t get it, and we get another £110M of PL TV money). |
Yes, sorry, I should have been clearer, I was making the worst case scenario of us not going up. |  |
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| We are incredibly well run club..... on 22:15 - Apr 19 with 121 views | ReusersTown | Leicester who have won the League and FA cup in the last 10 years, before their owner died. I'd certainly take it. In what way could we easily be in Leicesters situation? they've been hamstrung by an attempt to break into the top six in the Prem. Comparing us to them makes no sense in terms of how we're run. We certainly don't seem to have spent too well in recent times. |  | |  |
| We are incredibly well run club..... on 22:21 - Apr 19 with 117 views | ReusersTown |
| We are incredibly well run club..... on 19:38 - Apr 18 by TheBoyBlue | I think the point of the OP was that it isn't as simple as just having money and going back up. Personally from the position we're in right now, with games in hand and everything in our hands, especially from after the Norwich game would be a failure. However, overall, it wouldn't be a disaster. We still have the parachute fallback for next season and we should enter the season more stable than we have done in the last couple of seasons. |
Well that's misguided as Leicester don't actually have any money to spend anymore as it's all been tied up years ago. Us and Southampton actually prove that probably is the case again, despite not being particularly coherent throughout the season our money has got us to the position we're both in. |  | |  |
| We are incredibly well run club..... on 22:29 - Apr 19 with 102 views | ReusersTown |
| We are incredibly well run club..... on 21:34 - Apr 18 by TheBoyBlue | This narrative that we have been poor in the transfer market over the last two years is really harsh. We went up to the Premier League without the structure or network to source strong Premier League players who would come to us, so we did the next best thing which seems eminently sensible - buy players who could get us back up if we went down and/or have a strong sell-on value. And here we are with players like Philogene, Clarke and Nunez who we could never have dreamt of signing even just a couple of years ago with a third promotion in 4 seasons still in our hands with 5 games to go. [Post edited 18 Apr 21:43]
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Well that doesn't work if you don't go back up and you've overpayed for those players. I'm not sure it does work if we do go back up and we've overpayed for those players en masse. |  | |  |
| We are incredibly well run club..... on 22:40 - Apr 19 with 94 views | Nthsuffolkblue |
| We are incredibly well run club..... on 14:29 - Apr 18 by FrimleyBlue | Its not really progression unless we do go up If we stay down we still have to replace a large number of players before we try again in a much more difficult league next season |
Are you suggesting Tottenham and Wolves will be bigger challenges than Coventry and Millwall? And we always do so well against Lincoln. I am looking forward to playing them again. In fact, on that thought alone, let's get promoted this season. I am in the camp that says not going up this season isn't a disaster. |  |
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| We are incredibly well run club..... on 22:53 - Apr 19 with 82 views | FrimleyBlue |
| We are incredibly well run club..... on 22:40 - Apr 19 by Nthsuffolkblue | Are you suggesting Tottenham and Wolves will be bigger challenges than Coventry and Millwall? And we always do so well against Lincoln. I am looking forward to playing them again. In fact, on that thought alone, let's get promoted this season. I am in the camp that says not going up this season isn't a disaster. |
Tottenham. Wolves. Burnley. West ham. Whoever the three are absolutely will be harder than Coventry and millwall There will also he Norwich under clemence up there. Wrexham will spend another fortune too. Not forgetting the other sides whove slowly built a team up. Town may go into the summer looking for a new manager, needing to replace again our midfield and strike force and potentially looking at other key areas should some move on. |  |
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| We are incredibly well run club..... on 23:14 - Apr 19 with 57 views | Nthsuffolkblue |
| We are incredibly well run club..... on 22:53 - Apr 19 by FrimleyBlue | Tottenham. Wolves. Burnley. West ham. Whoever the three are absolutely will be harder than Coventry and millwall There will also he Norwich under clemence up there. Wrexham will spend another fortune too. Not forgetting the other sides whove slowly built a team up. Town may go into the summer looking for a new manager, needing to replace again our midfield and strike force and potentially looking at other key areas should some move on. |
My comment was very much tongue-in-cheek in case that needs pointing out (I think you did spot it). Tottenham in this division is looking very plausible and would be ridiculous really. I think Brum will spend a lot. At least one of Southampton and Boro is likely to be in it. Along with Sheff Utd too. I doubt Preston and Millwall (if they are still in it) will be as strong again but there won't be any easy matches once again. |  |
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| We are incredibly well run club..... on 23:18 - Apr 19 with 55 views | FrimleyBlue |
| We are incredibly well run club..... on 23:14 - Apr 19 by Nthsuffolkblue | My comment was very much tongue-in-cheek in case that needs pointing out (I think you did spot it). Tottenham in this division is looking very plausible and would be ridiculous really. I think Brum will spend a lot. At least one of Southampton and Boro is likely to be in it. Along with Sheff Utd too. I doubt Preston and Millwall (if they are still in it) will be as strong again but there won't be any easy matches once again. |
I did but then your last line made me wonder lol. Next season scares me alot. This season promotion would also mean potentially we have a better chance of staying up next season If we stayed down but somehow made it up with spurs and lets say wolves.. the season after would be another strong prem season to try and stay in. This season promotion could be the one which gives us the best chance of staying in the prem. |  |
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| We are incredibly well run club..... on 23:23 - Apr 19 with 43 views | Nthsuffolkblue |
| We are incredibly well run club..... on 23:18 - Apr 19 by FrimleyBlue | I did but then your last line made me wonder lol. Next season scares me alot. This season promotion would also mean potentially we have a better chance of staying up next season If we stayed down but somehow made it up with spurs and lets say wolves.. the season after would be another strong prem season to try and stay in. This season promotion could be the one which gives us the best chance of staying in the prem. |
I don't know. One season at a time. Right now it feels like we are a million miles away from what is needed in the Premier League regardless of who has come down. It will take a very good window to bridge that gap. Who knows who would go down next season? Perhaps Man Utd can have another go at it if Spurs succeed this time? Or Everton or West Ham? There are no guarantees Wolves go straight back up. I can't see Tottenham doing anything other than winning the division at a canter if they do come down. |  |
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