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Ashton: No Specific Plans for Land Behind Sir Alf Ramsey Stand
Tuesday, 29th Mar 2022 20:56

Blues CEO Mark Ashton says Town have no hard and fast plans for the land behind the Sir Alf Ramsey Stand which was purchased earlier this month.

The news that the club had bought the land on which the former Office Outlet and Better Gym retail units stand was revealed a fortnight ago with supporters intrigued how the club would be utilising it.

“There are no specific plans,” Ashton said when asked about it at this evening’s Fans’ Forum. “What happened was that it was very clear that the land had become available so myself and Mike O’Leary talked about that.

“It was probably the one piece of land surrounding the stadium that we could acquire and the only piece of land that we would be able to acquire for the next 10, 15, 20 years.

“So we spoke to the ownership group and they were fantastic and they said, ‘Yes, let’s get it under the club’s control’.

“I think in the short term we’ll look at how best we can use it to drive revenue and maybe support matchday activities etc and then in the medium to the long term, we’ve already developed really good relationships with both the Borough and the County Council and we’ll enter into almost a masterplanning exercise where we can look at all of the land around the stadium and how best we take it forward to enhance all stakeholders.

“At this moment in time, we have the keys and and there’s amazing space in there, the units are huge.


“We’ve got car-parking front and rear, it protects the back of the stadium so when we’ve got games that are on broadcast we need somewhere to park the broadcast trucks. Had we not acquired that land we would have had nowhere to park the broadcast trucks.

“It protects us, it increases the value of the football club because it’s land that we can use to develop and support it.

“Short term, I think we’ll find some sensible uses while we develop big medium and long-term plans for it.”

Asked about other potential developments over the next few months including Ed Sheeran’s shirt sponsorship and the adidas kit deal, Ashton said he couldn’t say anything on those fronts but revealed the club has ended its deal with their concourse catering supplier and will be looking to bring some of its media activities in-house as well.

“There’s so much to tell, there’s such a good story to tell,” he added. “There are so many good people working really hard behind the scenes at the football club and over the coming weeks and months we will start to drip that information out when we legally can.

“We’ve said that we’re going to invest in the infrastructure of the football club, I can tell you tonight that we have served notice on Sodexo and we will be bringing the concourse catering in-house this summer. That’s an investment for the football club.

“Nothing to do with the external company, we want to take control of our own destiny and the owners, investors, the board will spend time in putting that in place.

“I think it’s highly likely that in the next 12 months we will exit the iFollow deal with the EFL and will build our own platform, I think it’s highly likely you’ll see Town TV.

“You will see from next season Ipswich Town offer its own matchday commentary. You will see the digital world brought to Portman Road. We will take this football club forward in all areas.

“It’s frustrating for me at times, and for my team and some of my colleagues, because they want to tell the fans everything. But we are bound by some commercial and confidentiality agreements but I’m telling you, there’s some really exciting announcements to come for this football club over the next couple of months, so please, please, please watch this space.”

Some of the work which has been promised over the season is already under way, he continued: “The Tannoy system, they’ve actually started work. They’ve been working on the South Stand, North Stand is next and by probably the end of April, all the stands will be completed and then be balanced. We’ve made that investment, that work is happening.

“We’re investing in water heaters etc all around the stadium. Just a handful of what needs to be done has been pointed out.

“It’s like painting the Forth Bridge, we’re just going to have to keep going and going and going. We will do it all but it’s just going to take a bit of time.”

Ashton revealed that the club has sold 2,000 season tickets since they went on sale, 41 per cent of those to people who didn't have them this season.


Photo: ITFC



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ImAbeliever added 21:05 - Mar 29
Wow!
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churchmans added 21:06 - Mar 29
So impressed with what is happening at the moment and for the future! New stadium for the euros 2026???
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BlueandTruesince82 added 21:09 - Mar 29
Exciting times ahead from an infrastructure POV
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ringwoodblue added 21:26 - Mar 29
Town TV! Now I like the sound of that!

It all sounds very exciting. We just need to get ourselves up the football pyramid to where we belong
1

NthQldITFC added 21:28 - Mar 29
If we get twenty good strong boys together and all slip a crowbar under the back of the North Stand and heave together, I reckon we could shunt the whole stadium twenty metres south onto that new land, and then rebuild the North Stand with proper acoustics and increased capacity and more luxurious bogs.
4

Suffolkboy added 23:07 - Mar 29
We've known for years that so so much might be done to improve,enhance and regenerate everything ITFC , and visiting regularly over the years from afar it's been sad to observe the gradual dilapidation and disrepair becoming evident to the outside world !
The image we present outwardly should reflect the pride we take and the responsibilities we shoulder to represent ITFC in the best light ; it's hugely rewarding to see the ‘new ‘ attitude and determination .
COYB
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adamisablue2 added 00:31 - Mar 30
no word of a lie, I actually pitched town T.V (or similar) to Iain Milner (one of the C.E.O's in the Marcus Evans days for anyone with a short memory) and it was shot down instantly. So this is very, VERY interesting indeed....
2

Steve_ITFC_Sweden added 05:35 - Mar 30
Wow! Town TV. Sounds exciting. Let's see if the future really is as rosy as these comments seem to suggest. I dare to dream.
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Edmundo added 09:02 - Mar 30
20 years of neglect, now it's finally going to happen: proper food and drink, Town tv, a PA we can hear. Wow!
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Rozeeboy74 added 09:31 - Mar 30
With all the PA systems being upgraded for matchdays, can we tag a bit on the contract to sort the audio out for these conferences? Or perhaps it was just Mark not pressing the "On" button on his mic.
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NewMaldenBlue added 10:10 - Mar 30
Dropping iFollow is promising. Watched Saturday's game against Plymouth Argyle in High Definition (HD) on ESPN+ while iFollow has never achieved anything near HD.
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Orraman added 11:32 - Mar 30
The absolute professionalism being shown in every aspect of this wonderful club is a joy to behold after so many years of stagnation and poor management. Paul Mariner Day brought back many great memories for me as I recalled how he and his wonderful, talented colleagues took us on great league, cup and European experiences.
Such days may be a little while off yet but take away the current top 6 - 8 clubs in the PL and from what I can see there are very few clubs in the entire structure who seem to be operating at this level of progression and certainly none with the outstanding support being shown from an unbelievable army of fans. I am sure that many of my fellow elderly fans must be wishing we were 20 years younger so that we could see this journey through to it's eventual destination.
4

Flamencaman added 11:42 - Mar 30
Me Ashton I think you'll find we look everyday, now Town Tv I do hope this includes us immigrants out across the world be great to log in and somebody has a good camera and I don't have to listen to biased commentary an old excited fan and a big Thankyou Gamechanger
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