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Kit release date is the weekend of 13:57 - Jun 27 with 7109 viewsHelp

8th/ 9th July from my contact. Photo's still to be done. Now the players are back.

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Kit release date is the weekend of on 21:42 - Jun 27 with 2162 viewsitfcjoe

Definitely making it up as the photos were done ages ago

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Kit release date is the weekend of on 08:28 - Jun 28 with 2039 viewsThe_Flashing_Smile

Kit release date is the weekend of on 21:42 - Jun 27 by itfcjoe

Definitely making it up as the photos were done ages ago


How long do you mean by "ages"?

If we have the kit, and the players have been photographed in it ages ago, why haven't we released it?

Trust the process. Trust Phil.

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Kit release date is the weekend of on 08:32 - Jun 28 with 2030 viewsCheltenham_Blue

Kit release date is the weekend of on 08:28 - Jun 28 by The_Flashing_Smile

How long do you mean by "ages"?

If we have the kit, and the players have been photographed in it ages ago, why haven't we released it?


I'm assuming its contractual. Kits were launched June 16th last year, maybe the end of the contractual 'year' is June 30th?

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Kit release date is the weekend of on 08:37 - Jun 28 with 2015 viewsSheffordBlue

Kit release date is the weekend of on 08:32 - Jun 28 by Cheltenham_Blue

I'm assuming its contractual. Kits were launched June 16th last year, maybe the end of the contractual 'year' is June 30th?


I think the alternative reason could be to do with the new website. Ashton said at the Fan Forum that when that comes in we'll only have one user log on rather than one for iFollow, one for the shop, one for tickets.

I would have thought they would want that up and running before going into the busiest online shopping part of the year for the club.

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Kit release date is the weekend of on 08:43 - Jun 28 with 2003 viewsCheltenham_Blue

Kit release date is the weekend of on 08:37 - Jun 28 by SheffordBlue

I think the alternative reason could be to do with the new website. Ashton said at the Fan Forum that when that comes in we'll only have one user log on rather than one for iFollow, one for the shop, one for tickets.

I would have thought they would want that up and running before going into the busiest online shopping part of the year for the club.


See your point. But if thats the case, there's nothing to stop them launching the kit and having an August 1st purchase date like last year.

Also the last thing you'd want with a brand new platform is 20,000 fans all logging on at the same time to buy a new kit and crashing it.

Far better to do that using the old platform.

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Kit release date is the weekend of on 08:46 - Jun 28 with 1992 viewsSheffordBlue

Kit release date is the weekend of on 08:43 - Jun 28 by Cheltenham_Blue

See your point. But if thats the case, there's nothing to stop them launching the kit and having an August 1st purchase date like last year.

Also the last thing you'd want with a brand new platform is 20,000 fans all logging on at the same time to buy a new kit and crashing it.

Far better to do that using the old platform.


Very true about a difference between the release date and sale date.

On the 'better do it on the old platform' not sure I agree. It fell over quite a bit and struggled to cope with demand. You would think that whatever the new platform is they've included the ability to cope with the demand.

If you do it all on an old system you'd also have to move all the new sales data onto the new platform which wouldn't be ideal.

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Kit release date is the weekend of on 09:35 - Jun 28 with 1923 viewsitfcjoe

Kit release date is the weekend of on 08:28 - Jun 28 by The_Flashing_Smile

How long do you mean by "ages"?

If we have the kit, and the players have been photographed in it ages ago, why haven't we released it?


3-4 weeks ago

And no idea on the latter one, but they will obviously have a plan to maximise sales by doing it when they do it.

Or it may be as simple as they can't get their bulk order in until nearer the season so don't want people to wait too long before pre order and getting it

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Kit release date is the weekend of on 09:40 - Jun 28 with 1900 viewsPhilTWTD

Kit release date is the weekend of on 09:35 - Jun 28 by itfcjoe

3-4 weeks ago

And no idea on the latter one, but they will obviously have a plan to maximise sales by doing it when they do it.

Or it may be as simple as they can't get their bulk order in until nearer the season so don't want people to wait too long before pre order and getting it


The launch plans have been in place for weeks. I know what and when but not why the date has been picked.
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Kit release date is the weekend of on 09:49 - Jun 28 with 1863 viewsEastLondonBlue

The page is already up, just needs the content. Can’t be very long now…

https://tickets.itfc.co.uk/en-GB/shows/23-24%20kit%20launch/info
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Kit release date is the weekend of on 10:22 - Jun 28 with 1789 viewsThe_Flashing_Smile

Kit release date is the weekend of on 09:35 - Jun 28 by itfcjoe

3-4 weeks ago

And no idea on the latter one, but they will obviously have a plan to maximise sales by doing it when they do it.

Or it may be as simple as they can't get their bulk order in until nearer the season so don't want people to wait too long before pre order and getting it


I think bulk order and new website as mentioned above are the most likely reasons. Could both be true.

Also, when's Ed Sheeran due back in the UK? Might that have a baring on it?

Frimmers' idea that we were waiting for the first signing to unveil both together has been put to bed. Never made logical sense to me, that one. You generate less column inches by putting those two together.

Given that all the players have worn it, photographers/film makers and their staff have shot it, and staff generally around the club will have seen it, it's astonishing there hasn't been one single leak.

Trust the process. Trust Phil.

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Kit release date is the weekend of on 10:40 - Jun 28 with 1756 viewsCheltenham_Blue

Kit release date is the weekend of on 09:40 - Jun 28 by PhilTWTD

The launch plans have been in place for weeks. I know what and when but not why the date has been picked.


Anniversary of something?

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Kit release date is the weekend of on 10:49 - Jun 28 with 1723 viewsPhilTWTD

Kit release date is the weekend of on 10:40 - Jun 28 by Cheltenham_Blue

Anniversary of something?


Not that I can think of.
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Kit release date is the weekend of on 10:52 - Jun 28 with 1704 viewswkj

Kit release date is the weekend of on 09:40 - Jun 28 by PhilTWTD

The launch plans have been in place for weeks. I know what and when but not why the date has been picked.


To me this reads "I know, but I'm not telling"

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Kit release date is the weekend of on 11:02 - Jun 28 with 1671 viewsPhilTWTD

Kit release date is the weekend of on 10:52 - Jun 28 by wkj

To me this reads "I know, but I'm not telling"


A bit, but I was told in confidence so I was prepared.
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Kit release date is the weekend of on 11:08 - Jun 28 with 1642 viewsabracaDOBRA_

They will announce on Friday eve that kit to be announced Saturday morning with a teaser. Straight to general sale.
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Kit release date is the weekend of on 11:12 - Jun 28 with 1626 viewsKieran_Knows

Kit release date is the weekend of on 11:08 - Jun 28 by abracaDOBRA_

They will announce on Friday eve that kit to be announced Saturday morning with a teaser. Straight to general sale.


I presume baby/kids kits will follow on later down the line?

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About 9 months later. (n/t) on 11:13 - Jun 28 with 1621 viewsBloots

Kit release date is the weekend of on 11:12 - Jun 28 by Kieran_Knows

I presume baby/kids kits will follow on later down the line?



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About 9 months later. (n/t) on 11:14 - Jun 28 with 1618 viewsKieran_Knows

About 9 months later. (n/t) on 11:13 - Jun 28 by Bloots



Very good!

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Kit release date is the weekend of on 11:15 - Jun 28 with 1613 viewsabracaDOBRA_

Kit release date is the weekend of on 11:12 - Jun 28 by Kieran_Knows

I presume baby/kids kits will follow on later down the line?


Not sure on that one sorry!
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Kit release date is the weekend of on 15:43 - Jun 28 with 1443 viewsportmanroadblue

was in planet blue earlier, all last years kits being moved from upstairs, so assume making room for the new kits anytime now.
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Kit release date is the weekend of on 17:07 - Jun 28 with 1373 viewsBrads

Kit release date is the weekend of on 14:43 - Jun 27 by davblue

maybe the kit shelf life is until 30th June contractually and Umbro won't release a new one until the new contract year.

I've no idea it that's the case but that's maybe why.


Probably wanted to wait until the new retail site had been launched too.

Apologies for the repetition, missed the second page where that’d already been mentioned a few times!
[Post edited 28 Jun 2023 17:12]
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Kit release date is the weekend of on 18:58 - Jun 28 with 1277 viewsPhilTWTD

Kit release date is the weekend of on 10:52 - Jun 28 by wkj

To me this reads "I know, but I'm not telling"


Having said that, I gather the plans aren't as they were!
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Kit release date is the weekend of on 19:12 - Jun 28 with 1246 viewsJack27

Planet Blue is closed on Friday…I wonder what this could be for? ;-)
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