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It's the Sun wot won it. 15:29 - Jul 3 with 2193 viewsDJR

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It's the Sun wot won it. on 15:31 - Jul 3 with 2151 viewsMidlandBlue25

No surprise, they go whatever way the public do
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It's the Sun wot won it. on 15:38 - Jul 3 with 2053 viewsZx1988

Interesting to see that the front page doesn't nail any particular colours to the mast, and that it's only the associated article (on Page 10, no less) that explicitly states support for Labour.

Rather a case of damning them with faint praise, though. To precis their thought process:

Tories - exhausted, need a period in opposition
Reform - one-man band, won't get enough MPs to make a difference
Lib Dems - a joke
Labour - plenty of concerns but have won the right to try
[Post edited 3 Jul 2024 15:39]

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It's the Sun wot won it. on 15:46 - Jul 3 with 1950 viewsThe_Flashing_Smile

I don't get it. Why have they got a picture of Southgate and the line "and we don't mean sack Southgate"?

Confused of Crystal Palace.

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It's the Sun wot won it. on 15:52 - Jul 3 with 1861 viewsDJR

It's the Sun wot won it. on 15:46 - Jul 3 by The_Flashing_Smile

I don't get it. Why have they got a picture of Southgate and the line "and we don't mean sack Southgate"?

Confused of Crystal Palace.


Perhaps they couldn't bring themselves to annoy some of their readers by being clearer.
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It's the Sun wot won it. on 15:53 - Jul 3 with 1850 viewsBlueschev

It's the Sun wot won it. on 15:52 - Jul 3 by DJR

Perhaps they couldn't bring themselves to annoy some of their readers by being clearer.


They're endorsing Labour by aping their style and not really committing to anything.
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It's the Sun wot won it. on 15:56 - Jul 3 with 1830 viewsDJR

It's the Sun wot won it. on 15:52 - Jul 3 by DJR

Perhaps they couldn't bring themselves to annoy some of their readers by being clearer.


Actually it's a bit more complicated than that if this from the Guardian is anything to go by. This may also explain why they waited so long.

There was reportedly much agonising within Sun HQ before it finally came off the fence and took a side. Although it always likes to back the winner in general elections, some key figures at the paper are strongly opposed to Labour and News UK, the Rupert Murdoch company that publishes the Sun and the Times, is run by Rebekah Brooks, who was charged with phone-hacking offences when Keir Starmer was head of the Crown Prosecution Service. After a trial, she was cleared of all charges.
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It's the Sun wot won it. on 15:58 - Jul 3 with 1795 viewsGlasgowBlue

It's the Sun wot won it. on 15:53 - Jul 3 by Blueschev

They're endorsing Labour by aping their style and not really committing to anything.


Murdoch endorsing Labour with all the enthusiasm of a hostage proof of life video.

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It's the Sun wot won it. on 16:02 - Jul 3 with 1757 viewsSitfcB

It's the Sun wot won it. on 15:46 - Jul 3 by The_Flashing_Smile

I don't get it. Why have they got a picture of Southgate and the line "and we don't mean sack Southgate"?

Confused of Crystal Palace.


Really?

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It's the Sun wot won it. on 16:04 - Jul 3 with 1709 viewsMattinLondon

Thought that they would have wanted hate preacher Farage to become PM. Surprised Murdoch hasn’t gone full Reform this year.
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It's the Sun wot won it. on 16:05 - Jul 3 with 1692 viewsZx1988

It's the Sun wot won it. on 16:04 - Jul 3 by MattinLondon

Thought that they would have wanted hate preacher Farage to become PM. Surprised Murdoch hasn’t gone full Reform this year.


That does seem to be the tenor of their rationale - they'd be backing Reform if they actually stood a chance.

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It's the Sun wot won it. on 16:08 - Jul 3 with 1663 viewsBloomBlue

You have to remember the The Sun doesn't back political parties to try get who they want in, Murdoch holds on until he can see who is going to win and then picks them. Its entirely aimed at Murdoch trying to control the party once in power, ie we supported you, so you need to do what I (Murdoch) wants.
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It's the Sun wot won it. on 16:11 - Jul 3 with 1638 viewsMattinLondon

It's the Sun wot won it. on 16:05 - Jul 3 by Zx1988

That does seem to be the tenor of their rationale - they'd be backing Reform if they actually stood a chance.


Yes, you’re right.
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It's the Sun wot won it. on 16:15 - Jul 3 with 1609 viewsfactual_blue

It's the Sun wot won it. on 16:04 - Jul 3 by MattinLondon

Thought that they would have wanted hate preacher Farage to become PM. Surprised Murdoch hasn’t gone full Reform this year.


They like to kid themselves that it's the sun what won it, and back the most likely winner at the last moment.
[Post edited 3 Jul 2024 16:15]

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It's the Sun wot won it. on 16:21 - Jul 3 with 1564 viewsitfc_bucks

Must be killing Harry Cole to write that.

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It's the Sun wot won it. on 16:21 - Jul 3 with 1564 viewsDJR

It's the Sun wot won it. on 16:15 - Jul 3 by factual_blue

They like to kid themselves that it's the sun what won it, and back the most likely winner at the last moment.
[Post edited 3 Jul 2024 16:15]


That is generally true, but the headline comes from 1992 and I think there is a case for saying that the right wing press and especially the Sun played a big part in the unexpected victory of John Major.
[Post edited 3 Jul 2024 16:21]
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It's the Sun wot won it. on 16:24 - Jul 3 with 1526 viewsCotty

Like rats off a sinking ship. They left it to the last minute though, didn't they?
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It's the Sun wot won it. on 16:33 - Jul 3 with 1444 viewsThe_Flashing_Smile

It's the Sun wot won it. on 16:02 - Jul 3 by SitfcB

Really?


Yeah really.

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It's the Sun wot won it. on 16:38 - Jul 3 with 1406 viewsZx1988

It almost feels deliberately vague, so as to give them a degree of plausible deniability further down the line.

Anyone looking at this front page further down the line would have no idea who they'd decided to support.

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It's the Sun wot won it. on 16:43 - Jul 3 with 1351 viewsjontysnut

It's the Sun wot won it. on 16:08 - Jul 3 by BloomBlue

You have to remember the The Sun doesn't back political parties to try get who they want in, Murdoch holds on until he can see who is going to win and then picks them. Its entirely aimed at Murdoch trying to control the party once in power, ie we supported you, so you need to do what I (Murdoch) wants.


Yes - there can be no other reason for the Murdoch press, who have attacked Labour for years, to offer up lukewarm endorsement at the last moment.

It's like John O'Farrell said today when Argentina declared war on Nazi Germany in 1945.
[Post edited 3 Jul 2024 17:57]
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