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Thinking if we go up ,the club will go all out and do a Sunderland !! 16:39 - Jan 26 with 1726 viewsDenny32

All or nothing ,that's why mckenna not spending anything big in this window and keeping every penny for the massive splurge and wholesale changes for a good assault on the Premier league to keep us up ...he knows now you need good quality players to compete. And more physicality and pace ..it makes sense
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Thinking if we go up ,the club will go all out and do a Sunderland !! on 16:47 - Jan 26 with 1648 viewsbournemouthblue

There's no proof we won't spend big yet, we do seem to be making smart signings so far but that could change
[Post edited 26 Jan 16:48]

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Thinking if we go up ,the club will go all out and do a Sunderland !! on 16:53 - Jan 26 with 1607 viewsZx1988

If we go up there'll be another £150m to spend, as well as the parachute money from this season which we've yet to touch (all spending has been funded by the Delap, Hutchinson, and Broadhead sales).

There's money there to be spent this January, without jeopardising any ability to spend in the summer if we get promoted.

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Thinking if we go up ,the club will go all out and do a Sunderland !! on 17:48 - Jan 26 with 1462 viewsSmoresy

It's difficult to go huge repeatedly without the appropriate player sales. Take Zx's thoughts on our untouched parachute payments; that likely holds true if we're paying players in oxygen and tap water, less so if they're on reduced PL wages.

Our net transfer fee spend since promotion is roughly £105m. We've spoken plenty on "amortisation", which in plain speak means spreading the cost of that outlay across players' contract lengths, for accounting purposes. Spend net £50m repeatedly however and amortisation ceases to lower the yearly cost of your investment. It only then becomes affordable if the wage bill is in check, while most clubs find theirs balloons on promotion to the PL. I'll be pleasantly shocked if this season's wage bill is below £50m. Add £20m or £30m, the annual cost of applicable transfer fees, and there may not be a great deal of this season's revenue unaccounted for.

All will become much clearer in two months' time, when we discover whether the 24/25 wage bill was closer to £50m or £150m. Hopefully it's the former and we carry forward a lovely surplus from that accounting year; I'm just not feeling bold enough to predict it today lol.
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Thinking if we go up ,the club will go all out and do a Sunderland !! on 17:50 - Jan 26 with 1450 viewsharrygunter

Thinking if we go up ,the club will go all out and do a Sunderland !! on 16:47 - Jan 26 by bournemouthblue

There's no proof we won't spend big yet, we do seem to be making smart signings so far but that could change
[Post edited 26 Jan 16:48]


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Thinking if we go up ,the club will go all out and do a Sunderland !! on 17:52 - Jan 26 with 1427 viewsTheBoyBlue

I suspect that it's more that we aren't going to waste money for the sake of it. We'll get who we perceived to be the right players at the right price.

But yes, if we go up we'll need to spend big again. Hopefully we seem to have more of an overseas network now so we would be better placed in that respect than last time.
[Post edited 26 Jan 22:31]

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Thinking if we go up ,the club will go all out and do a Sunderland !! on 18:04 - Jan 26 with 1372 viewsitfcsuth

We’ve been stung quite a few times over the course of the last 2/3 windows - looks a far more shrewd and sensible window to date. £3m spent and you’ve bought in Mehmeti and Neil I would say you’ve done very well.

A number 9 is still a necessity, and we could well still spend big in that department.
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Thinking if we go up ,the club will go all out and do a Sunderland !! on 19:08 - Jan 26 with 1242 viewsGuthrum

I think there will be quite a few hirings should we go up in the summer. Maybe not quite so far as Sunderland, given the squad has a lot more "cream" than in early August 2025, with those players better integrated, too. This time round, we'll have more "name recognition" to attract higher-level players in the Prem.

However, I don't think we're holding off now to save money, but rather to avoid disrupting a generally well-functioning setup. A few carefully selected additions, rather than players for the sake of it.

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Thinking if we go up ,the club will go all out and do a Sunderland !! on 19:11 - Jan 26 with 1230 viewsKieran_Knows

Whatever approach we take, it just needs to be better than last time.

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Thinking if we go up ,the club will go all out and do a Sunderland !! on 19:17 - Jan 26 with 1203 viewsMK1

We will need to up the ante. We signed a lot of mid range players last time, so a few less for a bit more would be the smarter option.

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Thinking if we go up ,the club will go all out and do a Sunderland !! on 19:35 - Jan 26 with 1138 viewsDenny32

Thinking if we go up ,the club will go all out and do a Sunderland !! on 19:17 - Jan 26 by MK1

We will need to up the ante. We signed a lot of mid range players last time, so a few less for a bit more would be the smarter option.


Exactly ...the difference in stuck to the bottom 3 from day 1 and moving up the league albeit a slow pace, is getting in quality players but on Premier wages unfortunately..you get what you pay for..I Can only see 6 good enough for the top .from our current squad or 1 or two more at least 15 players will have to be brought in..
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Thinking if we go up ,the club will go all out and do a Sunderland !! on 20:54 - Jan 26 with 1043 viewsLeoMuff

Thinking if we go up ,the club will go all out and do a Sunderland !! on 19:11 - Jan 26 by Kieran_Knows

Whatever approach we take, it just needs to be better than last time.


You would hope lessons were learnt, need some old experienced premier league battlers as well as the young improvers.

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Thinking if we go up ,the club will go all out and do a Sunderland !! on 21:10 - Jan 26 with 990 viewsNthsuffolkblue

Thinking if we go up ,the club will go all out and do a Sunderland !! on 20:54 - Jan 26 by LeoMuff

You would hope lessons were learnt, need some old experienced premier league battlers as well as the young improvers.


Didn't we do that with Phillips and Johnson? Maybe we should have got a couple more and Phillips especially didn't work out. If we could get the Ross Barkley/Xhaka-type signing right next time and support it with a few more that we get right, we could do much better. Last time Delap was pretty much the only new signing to do well. O'Shea, Matusiwa, Nunez, Clarke and Philogene will at least have all fully integrated into our team this time (should we go up).

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Thinking if we go up ,the club will go all out and do a Sunderland !! on 21:38 - Jan 26 with 932 viewsalgy

Thinking if we go up ,the club will go all out and do a Sunderland !! on 19:17 - Jan 26 by MK1

We will need to up the ante. We signed a lot of mid range players last time, so a few less for a bit more would be the smarter option.


Last time I never thought we were signing players for the premier but signing players to build a squad to win promotion this season back to the premier. I thought that was the sensible thing to do, rather than waste money on prem players in a futile attempt to stay up.

Never forget that for ITFC the game changed in April 2021.

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Thinking if we go up ,the club will go all out and do a Sunderland !! on 22:00 - Jan 26 with 860 viewsAxeldalai_lama

I think we'd be looking at least at 7,8 or 9 full on first teamers again. Which would lift the whole squad up again to another level on last time. When you think our reserves who played significant amount of games were the likes of Burgess, Woolf, AAH, szmodics, Taylor, luongo, h Clarke, Chaplin. That wasn't close to being good enough. With that many additions reserves would probably be Greaves, Egeli, Burns, Clarke, philogene, Nunez, Mcateer, Furlong, Hirst, kipre, even Akpom etc etc.
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Thinking if we go up ,the club will go all out and do a Sunderland !! on 06:23 - Jan 27 with 662 viewslurcher

Thinking if we go up ,the club will go all out and do a Sunderland !! on 16:53 - Jan 26 by Zx1988

If we go up there'll be another £150m to spend, as well as the parachute money from this season which we've yet to touch (all spending has been funded by the Delap, Hutchinson, and Broadhead sales).

There's money there to be spent this January, without jeopardising any ability to spend in the summer if we get promoted.


You don't get the parachute payment if you go up
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Thinking if we go up ,the club will go all out and do a Sunderland !! on 06:50 - Jan 27 with 615 viewsKieran_Knows

Thinking if we go up ,the club will go all out and do a Sunderland !! on 21:10 - Jan 26 by Nthsuffolkblue

Didn't we do that with Phillips and Johnson? Maybe we should have got a couple more and Phillips especially didn't work out. If we could get the Ross Barkley/Xhaka-type signing right next time and support it with a few more that we get right, we could do much better. Last time Delap was pretty much the only new signing to do well. O'Shea, Matusiwa, Nunez, Clarke and Philogene will at least have all fully integrated into our team this time (should we go up).


The trouble was Johnson was hardly a Prem regular for West Ham and Phillips had been out of sorts for 18 months at City.

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Thinking if we go up ,the club will go all out and do a Sunderland !! on 07:04 - Jan 27 with 586 viewsSuffolkPunchFC

Thinking if we go up ,the club will go all out and do a Sunderland !! on 06:23 - Jan 27 by lurcher

You don't get the parachute payment if you go up


As a team relegated after only 1 season in the PL, we would be restricted to 2 years of parachute payments (not 3) if we don’t get back at the first try. If we do get promoted this year, we still get the first year parachute payments (55% of the baseline PL broadcast payment), but nothing for year 2 (because we’re back in in the PL, on full PL payment entitlement).
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Thinking if we go up ,the club will go all out and do a Sunderland !! on 07:08 - Jan 27 with 571 viewsVaughan8

The "sunderland" way isn't new. It just doesn't usually work as well.

I remember Fulham buying loads of players one time going up and they failed miserably.

Happens once and now everyone thinks that's the way. They've clearly bought well and players have settled or "gelled" quickly.
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Thinking if we go up ,the club will go all out and do a Sunderland !! on 07:26 - Jan 27 with 534 viewsbringbacktheglory

Thinking if we go up ,the club will go all out and do a Sunderland !! on 07:08 - Jan 27 by Vaughan8

The "sunderland" way isn't new. It just doesn't usually work as well.

I remember Fulham buying loads of players one time going up and they failed miserably.

Happens once and now everyone thinks that's the way. They've clearly bought well and players have settled or "gelled" quickly.


In a similar way to Birmingham fans and Wrexham fans (to a lesser extent) thinking they would emulate us going straight through this league.
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Thinking if we go up ,the club will go all out and do a Sunderland !! on 08:34 - Jan 27 with 415 viewsDevereuxxx

Any team getting promoted this season will try and follow the Sunderland model of player trading - a mixture of athletic players, favouring value from the continent, with a couple of experienced heads to tie it all together.

Last time we seemed to go for a 'Championship super team', which didn't really work. The biggest success was the resell value of Delap, Hutchinson etc.

There'll be money to spend, and we'll already be looking at options, so hopefully we spend it wisely. The 'Sunderland' model still doesn't guarantee success, as there's many examples of teams buying absolute squit from Europe over the years, Sunderland just managed to get it right.
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Thinking if we go up ,the club will go all out and do a Sunderland !! on 08:48 - Jan 27 with 361 viewsHerbivore

Worth remembering that for all the plaudits Sunderland are getting, there's a decent chunk of fortune involved in their relative success. They've had very few injuries (we were beset with injuries all season) and they are huge statistical outliers in terms of outperforming where they should be. All xG tables have them bottom three: https://www.fotmob.com/en-GB/l

By the end of the season they'll be staying up but it's likely the gap between their underlying stats and actual results will have narrowed a little at least and they'll be closer to the bottom three than they are currently.

For all that they've done some good business, they are fine margins away from being smack bang in relegation trouble. It's unusual to have so many fine margins go your way so fair play to them, and actually some of them are down to them signing a keeper who has been brilliant and earned them a decent number of points singlehandedly so kudos to their transfer business on that one. But it is important to note that Sunderland are not finding life easy and a lot has had to go their way for them to be where they are. If we go up, I'm quite glad Sunderland will be there as I see them as a side we can aim to finish above.

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