Town have launched their home and away kits for the 2023/24 season, inspired by the strips the Blues wore when gaining promotion to the Premier League in 1999/00 and then finishing fifth in the top flight the following season, and with funds going to the Darby Rimmer MND Foundation, the charity supported by Blues legend Marcus Stewart.

The two Umbro kits - the traditional blue at home and the orange worn away during 1999/00, the latter also appearing to have a nod towards the 1991/92 third strip - are available from this morning and Town will wear them for the first time in the pre-season friendly at Felixstowe & Walton this afternoon.

Stewart and teammate Martjn Reuser appear in a promotional video along with members of the current men’s and women’s squad.

The club will be donating £2 from every home shirt sold during July to the Darby Rimmer MND Foundation, the charity backed by Stewart, who revealed last year that he is battling the disease.

The shirts are again sponsored by Ed Sheeran, who also features in the video, while the Running Towards Adversity message is on the inside of the collar and the three stars representing the club’s major trophies are on the back.

Paul Macro, Town’s head of retail, told the club site: “During the first two kit releases of the contract with Umbro we always planned to take inspiration from the past in order to create something new.

“We did that last season, taking inspiration from the early 90s to create two fresh designs, and this season we have focused on the iconic 1999/00 season as the foundation for the new kits.

“This season, we wanted the home kit to have a clean and fresh look after quite a heavy graphic was used in the 2022/23 shirts, so with this in mind we ran a subtle Umbro jacquard throughout the entire front panel of the shirt.

“The away shirt then became the focus for a more graphic orientated design, incorporating a classic Umbro pattern into the front.”

In addition to the men’s, women’s and youth sizes, children’s mini-kits are also on sale.

Planet Blue is open for sales until 5pm today with long queues having been pictured outside the ground this morning and then from 10am-3pm on Sunday. The new kits can be ordered online here.

Photos: ITFC

bobble added 12:36 - Jul 1 collars ? needless extra weight to carry for 98 minutes....
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Westy added 13:07 - Jul 1 The key thing is how the players perform and the results but think last season's home and away kits were much better.
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joyousblue added 13:24 - Jul 1 Omg we have been relegsted , we all have opinions , but some of the comments are just to far , i like em both, and lets face it if wehold the championship trophy up high at the end of the season i wouldnt even care if its purple with lime green poka dots , get overyourselves
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Rimsy added 16:32 - Jul 1 Like the home shirt, better than last year. Not a fan of orange away kits, but it's nice enough. After seeing the Barnsley effort we've dodged a bullet so all good. Those who don't like em or think they are replaced too often, of course don't have to buy.
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Gforce added 18:18 - Jul 1 They'll soon start selling, when we are sitting proudly in the top six !!
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budgieplucker added 20:31 - Jul 1 The shirt last year was an outstanding success and one of the very best. It was a potentially risky move that paid off handsomely. It was therefore a big act to follow this year so I fully understand the rational to try and go with a more contemporary style with the home kit and take the risk on the away shirt. The Arsenal's and Manchester United's and Spurs of this world don't play around too much with the formula of their home shirts but experiment like crazy on their away kits. I was however, presently surprised at Felixstowe today and feel that the kit in the flesh gives it a much more balanced look style wise, the white sleeve top looks far more natural than the slightly odd portrayal from the photographs and the overall kit gets more than just OK from me but I can understand how from those who were bitten by the wow factor of last year may have felt underwhelmed by this years kit. But it does beat many of our awful attempts in the past to either be a bit too flashy, or completely cock up the subtle understated look. 8/10 from me.

2

Derbyshire_Blue added 09:54 - Jul 2 Not sure about the home shirt, but away shirt looks great
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superblues9 added 19:53 - Jul 3 This club is sucking me back in they can't do no wrong now these kits !! I have never pre ordered a shirt but love the home one and the video is awesome they always show the wrong commentary on the Reuser one need the tv channel that just went REUSER……… PREMIERSHIP awesome commentary !
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algarvefan added 21:50 - Jul 3 Fastest selling shirt ever, enough said!!
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