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Ashton: It's Difficult to Put Into Words
Monday, 4th May 2026 16:37

An emotional Mark Ashton said he’d not got the words to describe the Blues’ third promotion party in four years, 30,000 fans having turned out on the streets of Ipswich and in Christchurch Park to salute their team having confirmed their return to the Premier League on Saturday.

A 3-0 home victory over QPR sealed second place in the Championship, the result never having been in doubt after a rip-roaring first nine minutes in which the Blues scored twice and might even had more.

“It’s incredible,” chairman and CEO Ashton said after the two buses, one for players and coaching staff, one for off-field employees, reached Christchurch Park. “Three promotions in four years, I’m not sure I’ve got the words. What a turnout again. I’ve said it before, what a club, what a town, what a county. Onwards and upwards.”

Ashton, who joined the club as part of the Gamechanger 20 Ltd takeover in April 2021, believes the Premier League is where Town should be.

“I think it’s where the club belongs,” he insisted. “I said this in 2021 when we joined, it was clear it was a very special club and it deserves its place, its fanbase deserves its place at the top table, but you have to earn that.

“You look now and you see some big clubs tumbling into League One. You can’t take it for granted, you can’t take your foot off the gas.

“I’ve been very clear with the ownership, we need to move forward again, we need to go quickly and we need to prepare for the biggest league in the world again.”

Quizzed on those plans, Ashton smiled: “I’ll tell you in the morning! We had one job and that was to get out of this division and that’s brutally tough, and to do it automatically, I just think is an incredible testament to [manager] Kieran [McKenna] and his staff and a group of players that you’ve seen grow into the season.

“We knew it was going to be tough. We talked about the Premier League leaving scars, I don’t care what anyone says, it does, and it took time to regroup. But we recruited a very, very talented group of young players.”

Asked to sum up his emotions, a tearful Ashton paused: “It’s difficult to put into words. It’s been a challenging, tough season for so many reasons. It’s been a different season and just to see it get across the line, it’s very, very hard to put into words. But I just feel very humbled by this amazing turnout. It’s incredible.”

One or two players have suggested promotion this time around is more special for them than two years ago, but Ashton views it otherwise.

“I think Kieran’s just said it, it’s just different,” he reflected. “Someone was adding up and I think it’s my seventh or eighth promotion at different clubs to different leagues.

“Everything at this football club feels different. This club feels special. I don’t know whether it’s the history, I don’t whether it’s tradition or whether it’s the fanbase, whether it’s everything that comes together.

“We lost the likes of [club ambassador and PLC chairman] Peter Over this year, very special people to this football club and I’m so proud of Kieran, I’m so proud of the staff to stay as one.

“I think in that first five minutes at Portman Road on Saturday, we saw something that I’d certainly never seen before. It was the fans that set the tempo on Saturday and I’m just very, very proud.”

Plenty of members of the various branches of the club’s US ownership were at the game on Saturday, sitting in the directors’ box and later making their way onto the pitch to celebrate with the players.

“They were buzzing,” Ashton said. “I don’t think they’d ever seen anything like it. I’d told them before, American sport is great but more entertainment. English sport, you saw what English football is about on Saturday.

“This is pure passion and it’s almost like a religion. This football club did what it does best, it came together when it was needed.

“I thought the team were incredible at Southampton and how Clarkey’s [Jack Clarke] goal hasn’t gone in and we’d have done it there, I don’t know. But I think they took that and went onto another level. Very proud of everyone.”

Just as the season was moving into its final few weeks, the club was hit by the furore surrounding Reform leader Nigel Farage’s visit to Portman Road.

However, despite the widespread fan outcry and unfavourable media coverage, there were no signs that the events would derail matters on the pitch.

“Never were going to,” Ashton said. “I think Kieran said it, we have lessons to learn everywhere. We have to be humble.

“When you win, it’s easy, you don’t learn anything about people, you don’t learn anything about those around you.

“When things are tough, you learn about the people around you. I certainly did and there were a group of people who rallied round me when I needed a hand on the shoulder, including my manager, my players and my staff, and we got it done.”

Photo: TWTD



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KBsSocks added 16:43 - May 4
Ashton Out.
-55

KBsSocks added 16:45 - May 4
"my manager, my players and my staff", not "our manager, our players, our staff"
-44

flykickingbybgunn added 16:49 - May 4
Pleased for him and us. It has been a team effort.
And WE all got there.
COYB
53

jas0999 added 17:12 - May 4
Well done to all.
25

marinermyhero added 17:43 - May 4
Put a sock into it KBsocks
22

BanksterDebtSlave added 17:46 - May 4
Ashton Out.
-36

Bert added 17:47 - May 4
There are still questions for Ashton to answer over the way Farage was allowed to take advantage of the club. However, i do believe that Ashton is a good fit for the club. Perhaps he needs to reflect on the use of words. Our club is our club.
-3

Pirateplank added 17:48 - May 4
They were not there for you, you lying coward.

Ashton out
-37

grow_our_own added 18:04 - May 4
Ashton OUT.
-36

Saxonblue74 added 18:26 - May 4
Have a day off people ffs, any fool can see what passion he has for this club
27

KBsSocks added 18:52 - May 4
Any fool can be fooled by a liar.
-21

BlueForYou added 18:58 - May 4
Ashton very much in ..!! He has done so much for us, given his whole being to make this club better. Thank you Mark.
34

NederlandseBlue added 19:05 - May 4
Still weaselling his way out of accountability. “When you win, it’s easy, you don’t learn anything"... success on the pitch means he's not felt the heat like he should have done.

Risking staff and squad harmony at such a critical time was bad enough. Angering (some) sponsors potentially damages the club's financial performance. And lying about it shows contempt for the fans - see also how he spoke to Blue Action.

Ashton out.
-22

Z765765 added 19:23 - May 4
People with short memories is unsurprising but a shame. When Gamechanger and Ashton took over do you remember where we were? It was an utter mess. The club is totally transformed and it was also Ashton who appointed McKenna from nowhere.
28

alfromcol added 19:29 - May 4
Perhaps letting Farage inside the club was a way of influencing the local council after this weeks and elections?
3

ghostofescobar added 19:44 - May 4
There is absolutely no denying the part Ashton has played in this, and the other, promotions, as well as the general development of the club, in all aspects. There is also absolutely no denying that Ashton tried to lie to us, the fans, take us for mugs, on the farage debacle. The two are not mutually exclusive. We should be intelligent enough to see that both sides of the coin can be true. The issue is whether some of us, for whom bare faced lying to us, the fans, and right wing acceptance are a bit of a problem, can move passed this. For me, my morals pip footballing success. I accept that that won’t be accepted, by some, and that’s ok. I will never see Ashton in the same light ever again, and will always feel more than a little uncomfortable that he is, other than KM, the face of our club. I won’t shed any tears if/when he leaves. I will if/when KM leaves, a generational talent that we are beyond blessed to have crossed paths with. UTT.
1

micksillett added 19:52 - May 4
Some people just can't let things go! He's been one of the best things that has happened to the club in recent years. We all make mistakes! apart from a few people on here obviously!! For Christ sake move on and let him carry on with the fantastic job he's been doing. Perhaps a few of you would like Marcus Evans back.
16

guentchev123 added 20:01 - May 4
I think Mark Ashton is one of the most important assets that this club has. What Kieran McKenna has achieved is phenomenal but it was only possible because of what Ashton has put in place to support him. The giant strides that our wonderful club has made on and off the pitch is nothing short of incredible and Mark Ashton deserves so much credit - I am sure the hours he woks is off the scale. I think Ashton is a man who fell in love with our club, which is why he was emotional at the final whistle on Saturday and again today. We are lucky to have him.
13

armchaircritic59 added 20:01 - May 4
Had my say on it all within a couple of days of the story breaking. Not going to add to it other than say I was happy for any decisions deemed necessary to be left in the hands of the owners, who have clearly made those decisions. I'm in no way religious, I follow non, ( or political, for the record I detest them all with just a very few exceptions over the decades ), but I'll leave with a quote from the bible, I can't fault this and it's as true today as it was back whenever it was written.

" Let him who is without sin among you, be the first to throw a stone at her ". Well I can tell anyone reading this, I'm not " without sin ", are you?
7

EatonBlue added 20:26 - May 4
Well done Mark Ashton. Best CEO that we have had. I still think that NigelGate was a diversionary tactic in order to ease the pressure on KMcK, who was getting some unfair criticism at the time for over-rotation of the squad.
0

E_I_E_I_E_I_O added 21:19 - May 4
How refreshing that now most on here appear to have now become rational. Where a month ago anti Ashton comments were getting copious amounts of up votes it’s now reversed and those comments are now rightly getting almost exclusively down votes. Great to see.
3

Skip73 added 21:23 - May 4
KBsSocks= Leftist Moron
1

Brogan55 added 21:38 - May 4
The negative comments about Ashton are obviously from people who have not made mistakes in their lives.There comes a time to move on and forgive him. He has tirelessly worked for the Club from day one.
7

reva added 23:22 - May 4
well done Mark for all the hard work you have put into ITFC - along with Kmac town have become a club we can really be proud of - OK so there was the Nigel hic up but who has never made a mistake - without MA town may not be where we are today - every good manager requires the type of support MA gives - look at poor Watford - enough said so get behind the man who makes things happen off the pitch
3

WorcesterBlue added 08:21 - May 5
You have to be a certain type of personality to want to be a CEO and work the types of hours Ashton does in his role. That comes with huge pluses for us and some minuses (like calling employees and fans ‘his’) and making dodgy decisions (e.g. the response to the Farage fiasco). We don’t have to like him but at the same time we do need to value the work that he puts in and the benefits that brings. Well done MA - tough season in many ways. Now let’s work together (including involving KM in transfers nice and early) towards next year and box clever
3


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