| How much would you pay for a seat at PR? on 18:01 - Jan 14 with 2987 views | Guthrum |
Thing is, as you move up into the Champ and then the Prem, individual seat revenue becomes less significant, with income from TV deals taking over as by far the largest portion of turnover.
Thus the incentive to charge as much as possible perhaps becomes less than wanting the ground full. Charging an extra £10 per seat per game would possibly raise another £5.7m, but that's less than 4% of income. In a cost of living crisis, how many people would be put off by their season ticket going up by nearly £200?
Much, if not all, of that benefit would be eroded by crowds going back down to 20k - 25k. Especially should the excitement of being in the Prem wear off after a season or two of relegation battles. |  |
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| How much would you pay for a seat at PR? on 18:03 - Jan 14 with 2962 views | SE1blue |
Honestly, I think £30 is fair price when you add on beers, food and merchandise on match days. Any more and it starts to become too much for most people. |  |
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| How much would you pay for a seat at PR? on 18:06 - Jan 14 with 2906 views | BlueandTruesince82 |
I think £35 quid is enough. Unless we getting into Europe every week i think £40 plus is just taking the P |  |
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| How much would you pay for a seat at PR? on 18:11 - Jan 14 with 2858 views | MK1 |
Yeah, around the £50 mark. We must be careful not to price out the youngsters though. They are the future. |  |
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| How much would you pay for a seat at PR? on 18:17 - Jan 14 with 2811 views | _clive_baker_ |
| How much would you pay for a seat at PR? on 18:01 - Jan 14 by Guthrum |
Thing is, as you move up into the Champ and then the Prem, individual seat revenue becomes less significant, with income from TV deals taking over as by far the largest portion of turnover.
Thus the incentive to charge as much as possible perhaps becomes less than wanting the ground full. Charging an extra £10 per seat per game would possibly raise another £5.7m, but that's less than 4% of income. In a cost of living crisis, how many people would be put off by their season ticket going up by nearly £200?
Much, if not all, of that benefit would be eroded by crowds going back down to 20k - 25k. Especially should the excitement of being in the Prem wear off after a season or two of relegation battles. |
Conversely the match day revenues is one of few 'buckets' you can actually influence in the industry. TV revenues are what they are, and while they make up the lions share of income a 4% / £5.7m increase to the top line isn't to be sniffed at, especially when it all drops through to the bottom line. There's no incremental cost associated with that revenue, so the question really is how much that can go up before it a) looks like a p1ss take and b) impacts ticket sales. There's always going to be a degree of elasticity, but football is notoriously fairly inelastic given you don't just switch allegiances like we would on ketchup and we're generally blind loyal to our clubs.
I would say given the demand for tickets there will almost certainly be an increase next season IF we stay up. The main limiting factor will be the sentiment of it and not wanting to look like the club is being too opportunistic. It would be a different story if we had an extra 10,000 capacity, but frankly the demand for tickets is so high that the prices could probably be the £10 a game more you mention without much impact. If the demand drops its much easier to put prices down than bring them up.
Not that I want prices to go up of course, as a ST holder. 5% - 10% feels like a compromise position, from £32 to £35 or something like that (if that £32 figure is correct, I don't actually know as I don't tend to buy 1 off matchday tickets). The other thing about the premier league is you get 17% less games than the Championship, so you're already paying more per game even if prices remain consistent. |  | | |
| How much would you pay for a seat at PR? on 19:00 - Jan 14 with 2683 views | SuffolkPunchFC |
Fvck me -lowest price to watch Everton £55. You’d have to pay me twice that to watch their dross.
Tickets to watch Town - priceless. |  | | |
| How much would you pay for a seat at PR? on 22:57 - Jan 14 with 2322 views | billabasblue |
For me £100 -£150 a game would be the most I would be prepared to pay however I doubt it willl get that high any time in the foreseeable and therefore I prefer the current pricing structure | | | |
| How much would you pay for a seat at PR? on 07:26 - Jan 15 with 2051 views | SuperKieranMcKenna |
Difficult question. Id hate to see long term working class supporters priced out and replaced by tourists and plastic fans. The atmosphere at PR is so much better than many PL grounds, some like the Emirates have huge crowds but are about as hostile as a hippy festival.
Also depends how things are going on the pitch. If we are getting smashed every week Southampton style, you are going t start seeing empty seats at current levels let alone price hikes. | | | |
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| How much would you pay for a seat at PR? on 07:38 - Jan 15 with 2001 views | BanksterDebtSlave |
Let the markets decide.  |  |
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| How much would you pay for a seat at PR? on 07:42 - Jan 15 with 1989 views | Benters |
£30-£40 seems ok to me. |  |
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| How much would you pay for a seat at PR? on 14:29 - Jan 15 with 1611 views | football |
For a member my seat would be £31 for A grade match and £27 for Grade so below what the article says - only marginally and the cheapest in the ground | | | |
| How much would you pay for a seat at PR? on 16:08 - Jan 15 with 1490 views | OldFart71 |
A fiver for a plastic one and maybe £150 for one of those the players and staff have. | | | |
| How much would you pay for a seat at PR? on 16:18 - Jan 15 with 1429 views | HighgateBlue |
| How much would you pay for a seat at PR? on 18:01 - Jan 14 by Guthrum |
Thing is, as you move up into the Champ and then the Prem, individual seat revenue becomes less significant, with income from TV deals taking over as by far the largest portion of turnover.
Thus the incentive to charge as much as possible perhaps becomes less than wanting the ground full. Charging an extra £10 per seat per game would possibly raise another £5.7m, but that's less than 4% of income. In a cost of living crisis, how many people would be put off by their season ticket going up by nearly £200?
Much, if not all, of that benefit would be eroded by crowds going back down to 20k - 25k. Especially should the excitement of being in the Prem wear off after a season or two of relegation battles. |
One obviously has to consider the needs and feelings of long term fans, but purely from a supply and demand viewpoint, I really don't think it's likely that the ground would go down to 2/3 full. Are you assuming that we would not sell out our season tickets? If so, what assumption are you making about how much STs would cost? If not, you seem to imply that we would lose 50% to 100% of single ticket fans, which I absolutely cannot believe.
There are plenty of people who miss out entirely at the moment who would jump at the chance to get a premier league ticket and an extra £10 is not a great deal. These include some people who are long term fans who don't live locally who are prepared to pay a lot for travel costs. £10 in this context is pretty immaterial.
So although I'm not advocating it, and I don't expect it to happen, I don't think that a £10 per seat rise would cause that kind of impact on attendances, and it might even cause no impact at all. |  | | |
| How much would you pay for a seat at PR? on 16:38 - Jan 15 with 1383 views | Smoresy |
Wolves have upped prices a lot lately. They have a tiny corner stand of maybe 500 seats, without a roof, where prices are comparable to ours. Otherwise, cheapest adult STs begin at around £750. The cheapest adult ticket for a cat A game is about £55, for a cat B game about £50, ignoring the poxy corner.
Forest increased ST prices this season by 24% on average. | | | |
| How much would you pay for a seat at PR? on 16:57 - Jan 15 with 1346 views | bournemouthblue |
How much are they likely to hike up to?
£45 seems plausible
I wonder if a mighty new Cobbold sees the tickets staying competitive to fill it or do they rise to help pay for it?
Gate receipts must help towards PSR slightly in the long run? (Even if it barely scratches the surface on the Sky money)
Obviously we are less well located but I believe a club like Watford made as much income through corporate as they did through actual gate receipts |  |
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| How much would you pay for a seat at PR? on 17:03 - Jan 15 with 1330 views | _clive_baker_ |
| How much would you pay for a seat at PR? on 16:18 - Jan 15 by HighgateBlue |
One obviously has to consider the needs and feelings of long term fans, but purely from a supply and demand viewpoint, I really don't think it's likely that the ground would go down to 2/3 full. Are you assuming that we would not sell out our season tickets? If so, what assumption are you making about how much STs would cost? If not, you seem to imply that we would lose 50% to 100% of single ticket fans, which I absolutely cannot believe.
There are plenty of people who miss out entirely at the moment who would jump at the chance to get a premier league ticket and an extra £10 is not a great deal. These include some people who are long term fans who don't live locally who are prepared to pay a lot for travel costs. £10 in this context is pretty immaterial.
So although I'm not advocating it, and I don't expect it to happen, I don't think that a £10 per seat rise would cause that kind of impact on attendances, and it might even cause no impact at all. |
I agree, and much as I was trying to say too. There might be some fans that baulk at it and deem it too much and walk away, but no doubt they would be replaced by others who are happy to pay it having missed out a lot this season. So there might be some churn, but I dare say we would still sell out.
That doesn't necessarily mean its the right thing to do though and I would think the club will be pretty conscious of doing too much too quickly as it wouldn't be a good look. I reckon the aim is to get from low £30's to mid £40's, but it'll be over a few seasons and is assuming we stay in the premier league. Getting the average revenue per seat up through ST's is also a big factor given 75% of the home tickets in the ground are currently occupied by ST holders. | | | |
| How much would you pay for a seat at PR? on 17:09 - Jan 15 with 1311 views | _clive_baker_ |
Here's one quite interesting titbit on ticket pricing, I was talking to the CFO of a current Championship and relatively recently PL club not too long ago, he was saying the FA Cup pricing is quite interesting. Because such a high % of it is shared with the away team his view was to price lower and try to drive up the attendance to collect more food & beverage and merchandise revenues rather than through tickets, as that isn't shared. Sounds very ruthless when its put like that but the point was you'll only get 45% of what you take on tickets so there's less emphasis to price higher (unless its a 1/4 final or whatever and it'll be in high demand regardless).
Obviously helps with the crowd as well for what are generally games with less appeal in the earlier rounds, but he said that's primarily the logic behind the £10 tickets or whatever, as only 45% goes to the home side. [Post edited 15 Jan 17:11]
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| How much would you pay for a seat at PR? on 19:10 - Jan 15 with 1178 views | OldFart71 |
| How much would you pay for a seat at PR? on 17:09 - Jan 15 by _clive_baker_ |
Here's one quite interesting titbit on ticket pricing, I was talking to the CFO of a current Championship and relatively recently PL club not too long ago, he was saying the FA Cup pricing is quite interesting. Because such a high % of it is shared with the away team his view was to price lower and try to drive up the attendance to collect more food & beverage and merchandise revenues rather than through tickets, as that isn't shared. Sounds very ruthless when its put like that but the point was you'll only get 45% of what you take on tickets so there's less emphasis to price higher (unless its a 1/4 final or whatever and it'll be in high demand regardless).
Obviously helps with the crowd as well for what are generally games with less appeal in the earlier rounds, but he said that's primarily the logic behind the £10 tickets or whatever, as only 45% goes to the home side. [Post edited 15 Jan 17:11]
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That seems quite sensible. But you need the supporters in the ground early enough to spend their hard earned and the prices need to be comparable with vendors outside the ground and the same with beers and soft drink otherwise they will just top up before getting in to the ground. | | | |
| How much would you pay for a seat at PR? on 19:47 - Jan 15 with 1118 views | Tractorgirlforever |
It already costs me around £200 to watch a game when i add up the ticket my hotel and price of fuel as i live 3 hours drive away but im not complaining, its always (well usually) worth it! |  | | |
| How much would you pay for a seat at PR? on 21:01 - Jan 15 with 1054 views | Vaughan8 |
I'm thinking £50 would be a level for most people. once it goes over that, its getting a bit expensive.
How many non-ST tickets do they sell every game? about 7k including away?
So even a £20 extra would be £140k per game, £2.66m a year. Yes it more money blah blah, but in the whole scheme of it, its not much.
Putting the prices up may just mean other revenues decrease.
Though on the rate of me getting tickets this season, I won't be going to too many games anyway! | | | |
| How much would you pay for a seat at PR? on 21:34 - Jan 15 with 953 views | HighgateBlue |
| How much would you pay for a seat at PR? on 17:03 - Jan 15 by _clive_baker_ |
I agree, and much as I was trying to say too. There might be some fans that baulk at it and deem it too much and walk away, but no doubt they would be replaced by others who are happy to pay it having missed out a lot this season. So there might be some churn, but I dare say we would still sell out.
That doesn't necessarily mean its the right thing to do though and I would think the club will be pretty conscious of doing too much too quickly as it wouldn't be a good look. I reckon the aim is to get from low £30's to mid £40's, but it'll be over a few seasons and is assuming we stay in the premier league. Getting the average revenue per seat up through ST's is also a big factor given 75% of the home tickets in the ground are currently occupied by ST holders. |
Yes I totally agree.
As it happens I've paid £48 (as a member) for a random ticket that came up for tomorrow night, in the West Stand block Y. Although it's restricted view, I understand it is in the "premium" seating section, but I've no idea what that entails, as I've never ever sat there before!
Is anyone able to enlighten me? Do I get a foot rub from Warky at half time? | | | |
| How much would you pay for a seat at PR? on 23:27 - Jan 15 with 845 views | PSGBlue |
| How much would you pay for a seat at PR? on 21:34 - Jan 15 by HighgateBlue |
Yes I totally agree.
As it happens I've paid £48 (as a member) for a random ticket that came up for tomorrow night, in the West Stand block Y. Although it's restricted view, I understand it is in the "premium" seating section, but I've no idea what that entails, as I've never ever sat there before!
Is anyone able to enlighten me? Do I get a foot rub from Warky at half time? |
One way to combat a big rise on season tickets is to just sell four or five tickets back to the club. At let’s say £40/£50 a ticket it soon adds up. Then at least supporters who cannot afford a season ticket for let’s say £800 could still pay only £600 a season and still watch the likes of Liverpool, Man City etc.
If the demand is so high to increase S/T sales by 50%, then they will always be a demand for your seat if you choose to put it up for sale. |  | | |
| How much would you pay for a seat at PR? on 23:49 - Jan 15 with 806 views | rickw |
I don't like spending £32 - but I do! However next season I think we're more likely to hike season tickets by a bit.
In contrast I've just bought England tickets at Wembley at £25 for an adult and £12.50 for a child, and maybe with binoculars I'll be able to see the pitch!! |  |
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