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Town Cut Season Ticket Prices But By How Much Depends on How Many Sold
Wednesday, 17th Apr 2019 11:10

Town have cut their season ticket prices for the 2019/20 season, their first in the third tier for 62 years, but by how much depends on how many are sold, while the cheapest adult matchday tickets have been reduced from £25 to £23.

Most season tickets have been cut by an initial 12.5 per cent - for example, an adult lower tier season ticket costing £381 this season will be £333 if renewed for 2019/20 - while Family Enclosure tickets are down 15 per cent.

But the club has also introduced what they call Town Targets, which will see prices drop by a further 10 per cent on last year’s price - that adult lower tier seat would be £295 - if 12,000 are sold before the early bird deadline of May 6th, 15 per cent if 13,000 are sold - £276 - and 20 per cent - £257 - if season ticket numbers - currently 10,200 - hit the 14,000 mark before the deadline.

In addition to the reduction in prices, all supporters who buy a season ticket before the first day of the 2019/20 season will have their ticket frozen at that same price if the Blues are promoted to the Championship for 2020/21.

“We spoke with a number of supporters to gauge their opinions and carried out  a survey before finalising our prices,” Town’s general manager of football operations Lee O’Neill told the club site.

“We are expecting to lose close on £9 million in revenue for next season so it’s a balancing act between protecting season ticket revenue and getting the price as low as we can. We hope supporters think we’ve got it about right.

“With season ticket prices dropping 10 per cent last year and between 12.5 per cent and 15 per cent for 2019/20 - and perhaps more - there has been a significant decrease in price over the last two years.”

Manager Paul Lambert added: “I’ve been privileged to have played for some big football clubs in my career and seen some fantastic support.

"What I have witnessed from the Ipswich Town fans since I’ve been here is right up there with anything I’ve experienced in the game.

“I was out on the pitch after the Birmingham match. We’d just been relegated but the noise and support from the stands was unbelievable. I had to stand there and take it all in. It was incredible. Incredible.

“That’s why this club will be alright, because of that support. It might not seem like it at the moment but we’re in a really good place in a lot of ways.

"We’ve got some really good young players here. They will need time to develop but the potential is there. How good can they be? We will find out when they are given a chance – but they will get that chance. That’s the direction we are going in.

“There will be changes to the squad in the summer. That’s only natural. The loan players will go back, other players will leave and we will look to freshen things up.

"We have an idea of where we need to strengthen and the challenge next season is to bounce back. It won’t be easy for certain. It will be a tough league and we will be a scalp for clubs but that’s the target.

“We have a long term strategy here and it’s not just going to happen overnight but we have to start somewhere – and it starts now.

“The signs are there. We have played really well in a lot of games this season. The potential is there. It’s going to be exciting and sometimes you have to take a step back to go forwards.

“Other clubs have done that in the past. That’s the aim for us but the number one factor in why the future is bright for the club is the fanbase. Your continued support is absolutely vital.”

In further comments from the letter partially released on Sunday, owner Marcus Evans said: “We have dropped the price of season tickets for next season by between 12.5 per cent and 15 per cent, with further cuts of an additional 20 per cent if we reach target figures for take up.

“There is a substantial drop in club income from other revenue streams so we have to protect season ticket revenue but with season ticket prices dropping 10 per cent for 2018/19 that takes us to a minimum 22.5 per cent decrease in price over the last two years.

“In addition, if we are promoted back to the Championship next season, we will freeze prices for 2020/21 for those who purchased season tickets for 2019/20 before the first day of the new season.

“I’d like to thank you for the fantastic support you have given Paul and the players this season. It’s been a really tough year for everyone connected to the club but the atmosphere created home and away has been one of the highlights.”

The initial 12.5 per cent drop will see an adult season ticket holder in one of the lower tiers pay £14.47 for each of Town’s 23 League One matches, while senior citizens in the same area will pay £10.22 per match, under-23s £7.65 and under-19s £3.91.

In the Family Enclosure the initial price cut means an adult and three children under-12 all renewing can watch the Blues for a total of £19 per game.

The club are also continuing their interest-free 12-month Direct Debit payment scheme with current season ticket holders who pay via this route automatically renewed for 2019/20 unless they tell the club otherwise.

Town have also linked up with local businesses to offer discounts to season ticket holders as part of the ITFC Rewards scheme.

Match ticket prices are also down to £23 in the lower tiers (£25 this season) and £27 (£30 in 2018/19) in the upper tiers, aside from the central areas of Cobbold and Co-op stands.

Season tickets will go on sale from 9am on Tuesday 23rd April with the full price list here.

Season ticket brochures will be available at the turnstiles at Monday’s game against Swansea City at Portman Road.

Photo: Action Images

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JackSted added 11:12 - Apr 17
Fair play Marcus Evans!

66notout added 11:12 - Apr 17
Sell 14,000? Not a chance.....

trncbluearmy added 11:13 - Apr 17
Looks good

Big saving on matchday train travel via the rewards programme

Come on let's get to 14000

norfsufblue added 11:15 - Apr 17
I'm in!

TractorCam added 11:16 - Apr 17
Absolutely brilliant, well done all involved! Let's hit them targets and get behind the boys, it could be an exciting season.

pragmatic added 11:18 - Apr 17

BlueySwede added 11:23 - Apr 17
If I lived in England I would be there, every game. I am sure there will be the usual negativity from some fans, but I think this is a reasonable offer from the club.

Roberds added 11:27 - Apr 17
Well done Marcus Evans, Lee O'Neill etc, this is better than expected and could get even better still.

Out of interest, anyone know how many STs we sold for the current season?

Northstander_Blue added 11:30 - Apr 17
Well done itfc can't be anyone moaning at this surely

ShropshireBluenago09 added 11:30 - Apr 17
Dont get to many home games for obvious reasons, but this is a real statement from ME. Not sure there are many clubs out there that would reduce ticket prices by this much.

GlebeTractor added 11:31 - Apr 17
Will we be kept up to date on how many are sold?

bugblatter added 11:31 - Apr 17
@Roberds "season ticket numbers - currently 10,200"

Godderzesquire added 11:32 - Apr 17
@roberds Unsure, but I as I understand, the previous 12,500 target was not hit last season

essextractorboy93 added 11:34 - Apr 17
Think this is a good move by the club. Get buying those season tickets people and lets fill the stadium! Very reasonable prices. COYB!

OwainG1992 added 11:34 - Apr 17
I live in Leeds so I generally have to settle for a few away matches a season.
But this is a very good gesture and I hope the locals can "put their money where there mouth is".

runaround added 11:36 - Apr 17
I think that’s a really good offer from the club to be fair. 12.5 - 15% reduction with further reduction possible if enough people buy is very decent & could mean a discount of ad much as 35% for some fans if we get 14k season ticket sales. I know some will still moan that it’s not enough but quite frankly to expect anymore is unrealistic as gate receipts are linked to what our wages can be in league one a lot more than the championship. Over to the fans now to back the club

LWNR2013 added 11:42 - Apr 17
Happy with renewal price. Target of 12k could be achieved but above that who knows. Not insulted by this.

Nazemariner added 11:43 - Apr 17
It's a reduction in price, so i guess that's a good thing.

If you weren't going to renew because of our relegation, then this is not going to change your mind, and it certainly won't convince the thousands who have binned their season tickets over the past few years.

Never in a million years are we going to hit those sales targets, and ME knows it!


howdonblue added 11:43 - Apr 17
Even though I’ve not been Evans greatest supporter this sounds like a great initiative.

I live in Newcastle so don’t have a season ticket but still applaud the idea of this .

Here’s hoping we get the 14000

bugblatter added 11:45 - Apr 17
I wonder if they’ll update us on numbers as the deadline nears?

Townie29 added 11:45 - Apr 17
Fair play ME and LO'N. This is a serious commitment given the revenue decreases!

carlisleaway added 11:46 - Apr 17
Can’t be any fairer than that. I will reknew but it is down to us fans to back the club financially with season tickets....we will be the 12th man next season.

SteveSledgley89 added 11:53 - Apr 17
Well Played Ipswich Town, hit the nail on the head. Extremely fair pricing. good opportunity for the fans to back the team in this new era. will be a tough season no doubt but have full faith we can push for promotion and perhaps a trip to wembley in the tin pot cup.

SenatorBlue added 11:53 - Apr 17
Fair play - count me in (and my kids).

Blocker123 added 11:55 - Apr 17
I'm in!👍😁👍😁

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