| Magnus obviously didn’t pay the sponsorship in advance then! 14:17 - Nov 15 with 10306 views | SitfcB |
Blimey, happening quick, must definitely be going down the pan?
They haven’t even paid the company they use for the cleaning contract for months. |  |
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| Magnus obviously didn’t pay the sponsorship in advance then! on 14:19 - Nov 15 with 8807 views | Parky |
Get the ownership group to buy the sponsorship for £5M and then donate the naming rights to the Foundation, so it’s called the Ipswich Town Foundation Stand and then we can use the £5M against FFP to allow us to spend more on fees.
(I have no idea if this is allowed or would work) |  | | |
| Magnus obviously didn’t pay the sponsorship in advance then! on 14:24 - Nov 15 with 8725 views | Illinoisblue |
Seen a few posts from him on LinkedIn, clearly emotional and frustrated, which now in hindsight make more sense. |  |
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| Magnus obviously didn’t pay the sponsorship in advance then! on 14:34 - Nov 15 with 8606 views | Lion |
| Magnus obviously didn’t pay the sponsorship in advance then! on 14:19 - Nov 15 by Parky |
Get the ownership group to buy the sponsorship for £5M and then donate the naming rights to the Foundation, so it’s called the Ipswich Town Foundation Stand and then we can use the £5M against FFP to allow us to spend more on fees.
(I have no idea if this is allowed or would work) |
Isn't this what Man City effectively did? Great idea Parky ;0) | |
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| Magnus obviously didn’t pay the sponsorship in advance then! on 14:34 - Nov 15 with 8602 views | burnbudgiesburn |
Sad for Olly, but for the club you would think this is a benefit as worth much more now. | | | |
| Magnus obviously didn’t pay the sponsorship in advance then! on 14:40 - Nov 15 with 8533 views | _clive_baker_ |
| Magnus obviously didn’t pay the sponsorship in advance then! on 14:19 - Nov 15 by Parky |
Get the ownership group to buy the sponsorship for £5M and then donate the naming rights to the Foundation, so it’s called the Ipswich Town Foundation Stand and then we can use the £5M against FFP to allow us to spend more on fees.
(I have no idea if this is allowed or would work) |
It has to be valued at a 'fair market rate' to stop this happening. Newcastle tried it on with theirs and had to get a couple of independent valuations I think.
Re. Magnus it's sad to see a local company in hardship, especially so close to Christmas. I feel really sorry for any of the staff impacted by it. The inflationary pressures have been brutal for so many industries, not least logistics. |  | | |
| Magnus obviously didn’t pay the sponsorship in advance then! on 15:19 - Nov 15 with 8333 views | bournemouthblue |
| Magnus obviously didn’t pay the sponsorship in advance then! on 14:40 - Nov 15 by _clive_baker_ |
It has to be valued at a 'fair market rate' to stop this happening. Newcastle tried it on with theirs and had to get a couple of independent valuations I think.
Re. Magnus it's sad to see a local company in hardship, especially so close to Christmas. I feel really sorry for any of the staff impacted by it. The inflationary pressures have been brutal for so many industries, not least logistics. |
They'd seemed to have grown a lot and were spending quite a lot of cash as seen with the sponsorship, had they over reached or is this a case of market factors as you say? |  |
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| Magnus obviously didn’t pay the sponsorship in advance then! on 16:32 - Nov 15 with 8045 views | NeedhamChris |
Happy to be re-educated by those in corporate land, but is there likely to be much upside for sponsoring a stand in terms of the business?
I can't imagine there being many casual attendees who are then swayed to using them, so on face value feels like a poor decision based on heart over head. | |
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| Magnus obviously didn’t pay the sponsorship in advance then! on 16:37 - Nov 15 with 7998 views | woodbridge_blue |
Gor to know Olly when my son played cricket for Suffolk Youth with his son. Top man, he will be devastated. Hope he's OK. | | | |
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| Magnus obviously didn’t pay the sponsorship in advance then! on 16:39 - Nov 15 with 7961 views | PhilTWTD |
These things are paid over the course of the contract, I believe. |  | | |
| Magnus obviously didn’t pay the sponsorship in advance then! on 17:37 - Nov 15 with 7697 views | Illinoisblue |
| Magnus obviously didn’t pay the sponsorship in advance then! on 16:32 - Nov 15 by NeedhamChris |
Happy to be re-educated by those in corporate land, but is there likely to be much upside for sponsoring a stand in terms of the business?
I can't imagine there being many casual attendees who are then swayed to using them, so on face value feels like a poor decision based on heart over head. |
Often wondered about that. Just feels like an untargeted vanity project as opposed to anything that will actually pay off (not that brand awareness and lift are easy to measure anyway) | |
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| Magnus obviously didn’t pay the sponsorship in advance then! on 17:39 - Nov 15 with 7693 views | bournemouthblue |
| Magnus obviously didn’t pay the sponsorship in advance then! on 16:32 - Nov 15 by NeedhamChris |
Happy to be re-educated by those in corporate land, but is there likely to be much upside for sponsoring a stand in terms of the business?
I can't imagine there being many casual attendees who are then swayed to using them, so on face value feels like a poor decision based on heart over head. |
It's probably one way to lower your overall tax burden but probably doesn't save you any money you would have spent on tax any way?
It's good brand awareness but not easy to quantify | |
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| Magnus obviously didn’t pay the sponsorship in advance then! on 18:04 - Nov 15 with 7570 views | Parky |
| Magnus obviously didn’t pay the sponsorship in advance then! on 16:32 - Nov 15 by NeedhamChris |
Happy to be re-educated by those in corporate land, but is there likely to be much upside for sponsoring a stand in terms of the business?
I can't imagine there being many casual attendees who are then swayed to using them, so on face value feels like a poor decision based on heart over head. |
Especially as they want north of £150,000 a year according to my mate. [Post edited 15 Nov 2023 18:11]
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| Magnus obviously didn’t pay the sponsorship in advance then! on 21:30 - Nov 15 with 7028 views | yorkshireblue |
| Magnus obviously didn’t pay the sponsorship in advance then! on 18:04 - Nov 15 by Parky |
Especially as they want north of £150,000 a year according to my mate. [Post edited 15 Nov 2023 18:11]
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My dissertation - which admittedly was a while ago - was on sponsorship in sport.
The general of thumb is (or was then anyway) for £1 spent on a sponsorship deal, the business needs to spend at least £2 on activation. |  | | |
| Magnus obviously didn’t pay the sponsorship in advance then! on 21:48 - Nov 15 with 6944 views | Nthsuffolkblue |
| Magnus obviously didn’t pay the sponsorship in advance then! on 16:32 - Nov 15 by NeedhamChris |
Happy to be re-educated by those in corporate land, but is there likely to be much upside for sponsoring a stand in terms of the business?
I can't imagine there being many casual attendees who are then swayed to using them, so on face value feels like a poor decision based on heart over head. |
I don't know anything about it either but I would imagine there are some perks like getting a box that you can use for employees and to entertain business guests. TV coverage may help with brand awareness but if it isn't obvious what area the business operates in, how much so must be questionable. |  |
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| Magnus obviously didn’t pay the sponsorship in advance then! on 08:58 - Nov 16 with 6489 views | DebenBlue |
| Magnus obviously didn’t pay the sponsorship in advance then! on 18:04 - Nov 15 by Parky |
Especially as they want north of £150,000 a year according to my mate. [Post edited 15 Nov 2023 18:11]
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I can assure you Magnus Group paid nothing like this, especially for the initial 2 year deal, although there was an increase upon promotion but nothing like the figures you are mentioning, however that is not to say the club aren't quoting these figures currently, as the clubs position on all fronts has massively changed since the original Magnus deal. | | | |
| Magnus obviously didn’t pay the sponsorship in advance then! on 09:18 - Nov 16 with 6444 views | bluelagos |
| Magnus obviously didn’t pay the sponsorship in advance then! on 21:48 - Nov 15 by Nthsuffolkblue |
I don't know anything about it either but I would imagine there are some perks like getting a box that you can use for employees and to entertain business guests. TV coverage may help with brand awareness but if it isn't obvious what area the business operates in, how much so must be questionable. |
As a general point - I've never understood why businesses whose customers are other businesses (b2b) would ever spend a penny on marketing costs where 95% of those who see them are not potential customers.
So for town - the KBB sponsorship makes perfect sense, spend your dosh and you have 29k potential (and local) customers each week seeing your adverts in the ground.
But how many of the 29k are potential customers for a logistics firm? Obviously some will be - but don't see how that is money well spent.
Not a dig at the firm (Just a general observation) - am sure the management did all they could in very trying circumstances / tough environment. And thoughts with the employees who will now be worried sick for their future. |  |
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| Magnus obviously didn’t pay the sponsorship in advance then! on 11:20 - Nov 16 with 6278 views | textbackup |
Unsure why this has got downvotes. |  |
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| Magnus obviously didn’t pay the sponsorship in advance then! on 12:16 - Nov 16 with 6159 views | thebooks |
| Magnus obviously didn’t pay the sponsorship in advance then! on 16:32 - Nov 15 by NeedhamChris |
Happy to be re-educated by those in corporate land, but is there likely to be much upside for sponsoring a stand in terms of the business?
I can't imagine there being many casual attendees who are then swayed to using them, so on face value feels like a poor decision based on heart over head. |
Maybe, but I guess there are other benefits beyond the 20-odd thousand eyeballs every couple of weeks… It’s a good “brand” to be associated with, and news of the sponsorship would presumably spread beyond actually seeing the logo. Maybe there’s a feel-good thing attached to it as well.
Then it might appear beyond the match, in the press, TV, online etc. etc.
In my last job I was quite keen at looking into advertising at PR. Just the 20-odd thousand potential customers would have been great. The community feel would have worked as well. Would be way too expensive now, though, I’d imagine. |  | | |
| Magnus obviously didn’t pay the sponsorship in advance then! on 12:37 - Nov 16 with 6093 views | PrideOfTheEast |
| Magnus obviously didn’t pay the sponsorship in advance then! on 08:58 - Nov 16 by DebenBlue |
I can assure you Magnus Group paid nothing like this, especially for the initial 2 year deal, although there was an increase upon promotion but nothing like the figures you are mentioning, however that is not to say the club aren't quoting these figures currently, as the clubs position on all fronts has massively changed since the original Magnus deal. |
Right. It was a very low number and Ashton wanted a change in any case so works well for ITFC. | | | |
| Magnus obviously didn’t pay the sponsorship in advance then! on 13:02 - Nov 16 with 5976 views | muhrensleftfoot |
Don't think there's much a business gains in sales from this kind of sponsorship. As Mr Magnus is a fan, I expect this was just his way of getting his business to support the club whilst getting his name up in lights. However it can't have been cheap to sponsor the stand, and a business like his doesn't get into financial trouble overnight, so you have to wonder why he continued the sponsorship. From what I've read and heard, he is well liked & a good guy, but perhaps naïve in a business sense. |  | | |
| Magnus obviously didn’t pay the sponsorship in advance then! on 14:10 - Nov 16 with 5744 views | PrideOfTheEast |
| Magnus obviously didn’t pay the sponsorship in advance then! on 13:02 - Nov 16 by muhrensleftfoot |
Don't think there's much a business gains in sales from this kind of sponsorship. As Mr Magnus is a fan, I expect this was just his way of getting his business to support the club whilst getting his name up in lights. However it can't have been cheap to sponsor the stand, and a business like his doesn't get into financial trouble overnight, so you have to wonder why he continued the sponsorship. From what I've read and heard, he is well liked & a good guy, but perhaps naïve in a business sense. |
The amount he was paying was not a lot of cash at all in the scheme of things. Wouldn’t have taken much to be in a net benefit position from his perspective and I’m sure he’s enjoyed it. | | | |
| Magnus obviously didn’t pay the sponsorship in advance then! on 14:16 - Nov 16 with 5712 views | NeedhamChris |
| Magnus obviously didn’t pay the sponsorship in advance then! on 12:16 - Nov 16 by thebooks |
Maybe, but I guess there are other benefits beyond the 20-odd thousand eyeballs every couple of weeks… It’s a good “brand” to be associated with, and news of the sponsorship would presumably spread beyond actually seeing the logo. Maybe there’s a feel-good thing attached to it as well.
Then it might appear beyond the match, in the press, TV, online etc. etc.
In my last job I was quite keen at looking into advertising at PR. Just the 20-odd thousand potential customers would have been great. The community feel would have worked as well. Would be way too expensive now, though, I’d imagine. |
I agree with the point about 20,000+ eyes but depends on the product surely? If it was the *random betting company* stand I wouldn't be impressed but imagine that's a more captive audience.
I'm no expert here though, just always something that's confused me as to the benefit. Fuel pump adverts are another one, although given the majority I've seen are advertising the chance to advertise something rather than being full of adverts I'd suggest that's not a money spinner either | |
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| Magnus obviously didn’t pay the sponsorship in advance then! on 14:24 - Nov 16 with 5688 views | _clive_baker_ |
| Magnus obviously didn’t pay the sponsorship in advance then! on 16:32 - Nov 15 by NeedhamChris |
Happy to be re-educated by those in corporate land, but is there likely to be much upside for sponsoring a stand in terms of the business?
I can't imagine there being many casual attendees who are then swayed to using them, so on face value feels like a poor decision based on heart over head. |
I've spent most of my career in finance working with marketing people and trying to reliably quantify the return on marketing investment. I think if anyone could reliably quantify it they would be in a hammock on a beach somewhere sipping a cocktail. Its notoriously hard, the general consensus is that brand awareness clearly does do something, whether directly or indirectly, but very hard to quantify.
Does strike me as odd to invest in such activity when margins are under pressure to the extent you're going out of business, but equally the landscape has changed enormously since they signed up, and the inflationary pressures and post Covid normalisation to certain industries has caused so many issues, not least to logistics where they tend to operate on quite skinny margins at the best of times.
A previous employer of mine were offered the chance to be the main shirt sponsor of the Arsenal womens team. We didn't do it in the end as we couldn't get comfortable that it was the best place to invest marketing spend, but as I say its very hard to reliably quantify unlike online where there's a direct correlation and you can track the ROI reliably. | | | |
| Magnus obviously didn’t pay the sponsorship in advance then! on 14:59 - Nov 16 with 5583 views | bluelagos |
| Magnus obviously didn’t pay the sponsorship in advance then! on 14:24 - Nov 16 by _clive_baker_ |
I've spent most of my career in finance working with marketing people and trying to reliably quantify the return on marketing investment. I think if anyone could reliably quantify it they would be in a hammock on a beach somewhere sipping a cocktail. Its notoriously hard, the general consensus is that brand awareness clearly does do something, whether directly or indirectly, but very hard to quantify.
Does strike me as odd to invest in such activity when margins are under pressure to the extent you're going out of business, but equally the landscape has changed enormously since they signed up, and the inflationary pressures and post Covid normalisation to certain industries has caused so many issues, not least to logistics where they tend to operate on quite skinny margins at the best of times.
A previous employer of mine were offered the chance to be the main shirt sponsor of the Arsenal womens team. We didn't do it in the end as we couldn't get comfortable that it was the best place to invest marketing spend, but as I say its very hard to reliably quantify unlike online where there's a direct correlation and you can track the ROI reliably. |
Done lots of similar stuff - evaluating Mkt spend for companies is very hard. Yet brands are largely made from the money invested in them (the marketing) be that promotions / sponsorships / advertising - and brands mean a business can charge a premium for a product.
Often came down to a gut feel of what a campaign will do for the brand and subsequent sales - and a comparison of different options. The one time I worked for a company whose consumers weren't jo public - it defo was a battle not to see them p*ss away their profits on sh1t sponsorships that would have achieved sfa.
The other thing that was interesting was how often sponsorships seemed to come down to what sport the CEO liked. Rugby sponsorship v Footie sponsorship always made me laugh - footie has significantly wider appeal - and yet many companies waste their money on a minority sport - albeit one with wealthier customers.
I did a comparison of the various sponsorships in my last year at college - and footie came out streets ahead of rugby/cricket in terms of its value (early 90s) | |
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| Magnus obviously didn’t pay the sponsorship in advance then! on 15:01 - Nov 16 with 5567 views | PhilTWTD |
| Magnus obviously didn’t pay the sponsorship in advance then! on 12:37 - Nov 16 by PrideOfTheEast |
Right. It was a very low number and Ashton wanted a change in any case so works well for ITFC. |
I know Olly was anticipating the club looking for more money and to bigger fish once the contract was up. | | | |
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