| West Ham 16:04 - Jun 29 with 2823 views | Zx1988 | Looks like they're consulting with fans regarding a change of badge: It'll be interesting to see whether they genuinely listen to the fans, or whether this will be a PR exercise before foisting some minimalist modern crap on the fanbase. Certainly worth keeping an eye on, given that I imagine ITFC will be going down a similar route sooner rather than later. |  |
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| West Ham on 16:14 - Jun 29 with 2672 views | Benters | Take it down Bloody badge I hate it. |  |
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| West Ham on 16:15 - Jun 29 with 2674 views | Hciwspi | An improvement on their current badge. Not sure why we’d change ours though? |  | |  |
| West Ham on 16:18 - Jun 29 with 2638 views | Zx1988 |
| West Ham on 16:15 - Jun 29 by Hciwspi | An improvement on their current badge. Not sure why we’d change ours though? |
The club will want something more simplistic, that can be easily used in any situation they want. It wouldn't surprise me one bit if the simplified badge on last season's third kit is a step in that direction. You might have noticed, as well, that the badge on the new fanzone gates in the planning documents is the 'horse only' badge, rather than the current 'full' badge. Notwithstanding the slight modernisation of the badge in 1995, our badge is one of the longest-standing badges in the whole of the Premier League and EFL. |  |
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| To be fair their current badge design is only 10 years old. (n/t) on 16:18 - Jun 29 with 2630 views | Marshalls_Mullet | |  |
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| To be fair their current badge design is only 10 years old. (n/t) on 16:23 - Jun 29 with 2569 views | Zx1988 |
| To be fair their current badge design is only 10 years old. (n/t) on 16:18 - Jun 29 by Marshalls_Mullet | |
Given their current badge, I'd hope that it ends up being a step back towards the more traditional West Ham badge. I'm not sure they can simplify the current one much more. |  |
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| West Ham on 16:26 - Jun 29 with 2534 views | You_Bloo_Right | Surely that should be "Wembley 1966"? |  |
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| West Ham on 16:29 - Jun 29 with 2512 views | hoppy | Seeing so many different iterations of their badge over the years, judging by that video clip... they've been all over the place, in more ways than had just been realised on the pitch, haven't they? |  |
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| West Ham on 17:07 - Jun 29 with 2260 views | EastTownBlue |
| West Ham on 16:18 - Jun 29 by Zx1988 | The club will want something more simplistic, that can be easily used in any situation they want. It wouldn't surprise me one bit if the simplified badge on last season's third kit is a step in that direction. You might have noticed, as well, that the badge on the new fanzone gates in the planning documents is the 'horse only' badge, rather than the current 'full' badge. Notwithstanding the slight modernisation of the badge in 1995, our badge is one of the longest-standing badges in the whole of the Premier League and EFL. |
The 1995 update came under a fair bit of criticism back then in a pre social media world. I’m sure the club will look to do an update in the next few years as that appears to be the trend. |  | |  | Login to get fewer ads
| West Ham on 17:19 - Jun 29 with 2164 views | Sharkey | I reckon the fans will be very keen to get rid of the ‘London’. |  | |  |
| West Ham on 18:17 - Jun 29 with 1953 views | brogansnose | I'm thinking that the badge isn't really the biggest problem that they need to address. |  | |  |
| West Ham on 18:26 - Jun 29 with 1907 views | Churchman | A couple of steaming crossed turds with a background of a bin would work for them. |  | |  |
| West Ham on 18:29 - Jun 29 with 1889 views | Keno |
| West Ham on 16:29 - Jun 29 by hoppy | Seeing so many different iterations of their badge over the years, judging by that video clip... they've been all over the place, in more ways than had just been realised on the pitch, haven't they? |
If only they knew a good graphic designer |  |
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| West Ham on 19:38 - Jun 29 with 1682 views | Swansea_Blue |
| West Ham on 16:15 - Jun 29 by Hciwspi | An improvement on their current badge. Not sure why we’d change ours though? |
We need to refresh ours to better represent our current direction… *runs away* |  |
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| West Ham on 19:38 - Jun 29 with 1684 views | ITFC_Forever | Speaking of badges, Stoke have changed their badge back to one very similar to the one they had in the 80s. Miles better than that awful stripy thing they’ve had for the last couple of decades or however long it’s been. |  |
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| West Ham on 20:13 - Jun 29 with 1568 views | Churchman |
| West Ham on 19:38 - Jun 29 by ITFC_Forever | Speaking of badges, Stoke have changed their badge back to one very similar to the one they had in the 80s. Miles better than that awful stripy thing they’ve had for the last couple of decades or however long it’s been. |
Yes, Stoke’s badge is much improved and now shows the club’s age and potteries heritage. Perhaps Norwich should replace the mouldy budgie badge with an empty trophy cabinet and the word ‘participants’ |  | |  |
| West Ham on 20:31 - Jun 29 with 1494 views | Bluespeed225 |
| West Ham on 17:19 - Jun 29 by Sharkey | I reckon the fans will be very keen to get rid of the ‘London’. |
Replace with 'Essex'? |  | |  |
| West Ham on 20:34 - Jun 29 with 1475 views | NthQldITFC | An old lady with no teeth and little hair, dancing like a loon under the letters K-U-M-B oughta do it. |  |
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| West Ham on 21:07 - Jun 29 with 1381 views | armchaircritic59 | I think their fans would appreciate it more if they consulted with them on a change of ground :) |  | |  |
| West Ham on 21:17 - Jun 29 with 1328 views | Mark | Why does a club crest need "future direction"?! That led to the dumbed down design West Ham have now. While I don't mind ITFC using the horse for some marketing, I would be against changing the club badge. I think we should always wear the proper badge on our shirts. Stick to tradition. |  | |  |
| West Ham on 23:14 - Jun 29 with 1080 views | glasso |
| West Ham on 16:18 - Jun 29 by Zx1988 | The club will want something more simplistic, that can be easily used in any situation they want. It wouldn't surprise me one bit if the simplified badge on last season's third kit is a step in that direction. You might have noticed, as well, that the badge on the new fanzone gates in the planning documents is the 'horse only' badge, rather than the current 'full' badge. Notwithstanding the slight modernisation of the badge in 1995, our badge is one of the longest-standing badges in the whole of the Premier League and EFL. |
I don't really understand the need for moving towards a simplified badge (and I work in branding...) Ultimately, if we decide that our brand is strong enough to, say, use the horse without any words such as Ipswich or ITFC, then we can still use that in instances where a simplified badge is required. We don't have to drop the main badge at all. Lots of brands with incredibly strong recognition use an element of their logo when space is tight. It's just a move towards being the same as everyone else, which is the antithesis of brand IMO. |  | |  |
| West Ham on 00:58 - Jun 30 with 952 views | Bluespeed225 |
| West Ham on 20:13 - Jun 29 by Churchman | Yes, Stoke’s badge is much improved and now shows the club’s age and potteries heritage. Perhaps Norwich should replace the mouldy budgie badge with an empty trophy cabinet and the word ‘participants’ |
tbf, the norwich badge did look better with an actual bird rather that the one where someone has used a ruler to draw it's back. |  | |  |
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