Town Announce Season Ticket Price Rise
Thursday, 16th Apr 2026 10:10

Town have announced that season ticket renewal prices have risen ahead of the 2026/27 season by on average around 12 per cent.

For example, an adult season ticket in the lower tier of the Sir Bobby Robson Stand will cost £469 in 2026/27 having been £419 this season, an increase of nearly 11 per cent, while an upper tier seat will move from £551 this term to £617, a rise of just under 12 per cent.

An upper tier adult seat in the West Stand is up from £551 to £628, an increase of close to 14 per cent. However, under-12 season tickets have been frozen. Prices are the same regardless of which division the Blues are in next season.

The renewal window is open now and runs until Friday 1st May at 5pm. Season ticket holders who use the interest-free Direct Debit scheme will not need to do anything with their seats renewed automatically unless they are cancelled. Cancellations must be made prior to 5pm on Monday 20th April.

Town, who introduced a waiting list in October which is now 6,000 strong, will announce any further sales windows should any become available. Further details can be found on the club site.

The Blues have around 21,000 season ticket holders with no new season tickets having been offered for sale for the last two summers. Last year, prices rose 10 per cent.

Photo: Matchday Images

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MaySixth added 10:42 - Apr 16 Fair enough, had it good for a while.
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MickMillsTash added 10:55 - Apr 16 Costs go up - but by 11% ?? Maybe ITFC could save some money on the absolute farce that is the stadium security/ entrance procedure at Portman Road, is this really necessary? and if it is why not employ a local firm to carry it out ?
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_CliveBaker_ added 11:00 - Apr 16 If we go up that's a 36% rise on a cost per game basis, quite punchy!
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darkhorse28 added 11:01 - Apr 16

So wasting tens of millions on Ashtons poor signings and loans did matter then.

I thought we made £4 million in profit and definitely didn’t have a series of £30-40 million losses, down the road, if we don’t go up.

There are consequences to allowing Mark to turn our club in to Ashton FC. You don’t do a job for 36 years, have zero success at the top level, if you’re good enough, it isn’t bad luck, it’s lack of ability (at the level).

Mark won’t care. His club. Zero oversight. He does what he wants. Philips, Jens, Muric. Johnson, Ogbenne, McAteer, Walle, Akpom, Sammie, It go’s on and on.

Maybe Nark should take a 12% pay cut for all the waste and the worst points total in our clubs history.

What does Mark get paid??? CEO, Chair, head of recruitment, political advisor, and he must have a contract as chief cheese taster too…, he loves a £ note - shame he doesn’t value the ones that belong to the CLUB and not him. £80 million plus he’s wasted…., almost the debt of the entire Evans period.

If we don’t go up, we really are in to doo doo …, more money to our manager than we make in annual TV revenue - you’re a genius Ashton!!!

The supporters will follow you with a dust pan and brush, and clean up your mess. Bell ender.

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pingu67 added 11:06 - Apr 16 Imagine being a spurs fan and paying£1,000 upwards to watch them play the likes of oxford, lincoln and stockport
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tractorboybig added 11:07 - Apr 16 Dark horse. Why blame Ashton? Look at the one trick pony mate
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cookra added 11:08 - Apr 16 oh great dark horse is back with the negativity. It's been a reasonable price for many seasons, the club is in a better place than it has been in over 25 years!!!! Its time we contributed with season ticket prices.
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Scuzzer added 11:09 - Apr 16 Not actually having a season ticket card is going to cause no end of problems for people. Especially for those 65+ Concessions. Not everyone has a smartphone. Really is discriminatory.
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FA1978 added 11:41 - Apr 16 I see the old nag has got the trots again
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flykickingbybgunn added 11:51 - Apr 16 That rise just brings us up to 20% less than the Budgies charge for the equivalent seats. Bargin, with the added bonus of not having to watch them every week.
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ITFC_1994 added 12:00 - Apr 16

No problem with this. Prices have been the same for a while and when you compare the cost per match with the to the costs of most other entertainment sectors- concerts, shows, cinema etc its great value. I cant imagine any premier league clubs are going to be any cheaper then this, I think a season ticket at Arsenal is about 80/90 quid a match, and our football is much more entertaining!!

we also put on a great match day experience nowadays, fan zone, build up, etc. Even getting in the ground is more pleasant then it was!

People will moan for the sake of it, they always do.

COYB

virginblue added 12:01 - Apr 16 As if Darkhorse has called someone as bellend
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RetroBlue added 12:09 - Apr 16 I dont get this reported 6k waiting list... when we are never fully sold out for home games sometimes by 2-3 K
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HighwoodsBlue added 12:12 - Apr 16 Nice of them to freeze U12 season ticket prices. Although I do wonder with no new season tickets for 3 years now how many we actually have in that age bracket now?!
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blues1 added 12:14 - Apr 16 Clive Baker. How do you work that out? Take it maths isn't ur strong point. 12-14%, is exactly that, whether for the season, or each game. . Where u get a 36% rise from id love to know. Ur still only paying 12-14% more than this season.
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oioihardy added 12:20 - Apr 16 Avarage price in prem for a season ticket is 620 upwards for the cheapest seat. Im gonna pay £597. Yes its alot but I still think its decent value . Could it of been £580 probably. But im still okay with it being under £600
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SmithersJones added 12:24 - Apr 16 blues1 it’s pretty simple really. This season SBR lower is £419 for 23 games, so £18.22 per game. Next season, if we go up, it’s £469 for 19 games, ie £24.68 per game. £24.68 is 36% up (give or take a bit of rounding) on £18.22.
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hoppy added 12:29 - Apr 16 Exactly that, SmithersJones. My seat 25/26 was £409 - £17.78 a match for 23 matches. My seat 26/27 will be £466 - £20.26 per match for 23 matches or £24.52 per match for 19 matches. So, if we go up, the rise from £17.78 to £24.52 is a 37.91% increase.
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Baino added 12:53 - Apr 16 @scuzzer 100% agree. Nobody likes costs to rise but the point you make is probably more important.
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Dozzells_Bobblehat added 12:59 - Apr 16 Has anyone ever seen Darkhorse, Poldark or Blueboy in the same room at the same time . Im starting to wonder .......
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BeattiesBackPocket added 13:07 - Apr 16 Sorry Virginblue meant to mark you up. I think that fella is actually bluebore on another account
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Skip73 added 13:14 - Apr 16 Is that moron Darkhorse still posting? The best thing to do is ignore trolls like that and this site is a much better place to visit.
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poldark added 13:23 - Apr 16 Darkhorse you are totally right in what you say and should ignore people like Skip73 who are basically ignorant
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Mark added 13:29 - Apr 16 12%? Inflation is 3%. It is a shame that fans face increases like this when the game, at Premier League level at least, is awash with cash from TV and advertising. Most of this money goes to every higher player wages and agents fees.
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poldark added 13:32 - Apr 16 Ashton doesn’t care about supporters the sooner him and his best mate McKenna leave the better as McKenna yet again showed on Tuesday he is not up to the job neither is Ashton
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