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I donâ€™t get the Tik Tok but this looks massive 08:02 - Jun 4 with 4238 views

Gonna sell more of this kit than any other I reckon

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I don’t get the Tik Tok but this looks massive on 08:04 - Jun 4 with 4163 views

TRUE_BLUE123

The other TikTok he posted of him wearing the kit has 2.4m views.this one as it’s an advert will do similar if not more. Great exposure

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I don’t get the Tik Tok but this looks massive on 08:06 - Jun 4 with 4126 views

ZXBlue

I don’t get the Tik Tok but this looks massive on 08:04 - Jun 4 by TRUE_BLUE123
The other TikTok he posted of him wearing the kit has 2.4m views.this one as it’s an advert will do similar if not more. Great exposure

Shame its such a dull kit for fans, but from a marketing perspective, Mr Sheeran is clearly a huge asset.

I don’t get the Tik Tok but this looks massive on 08:12 - Jun 4 with 4046 views

SitfcB

Performing at PR.

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I don’t get the Tik Tok but this looks massive on 08:13 - Jun 4 with 4008 views

SitfcB

I don’t get the Tik Tok but this looks massive on 08:04 - Jun 4 by TRUE_BLUE123
The other TikTok he posted of him wearing the kit has 2.4m views.this one as it’s an advert will do similar if not more. Great exposure

He’s posted this one on Instagram aswell, 32.3million followers.

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I don’t get the Tik Tok but this looks massive on 08:25 - Jun 4 with 3886 views

textbackup

I don’t get the Tik Tok but this looks massive on 08:06 - Jun 4 by ZXBlue
Shame its such a dull kit for fans, but from a marketing perspective, Mr Sheeran is clearly a huge asset.

oh fck up about dull kit.

its blue, and a football shirt.

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I don’t get the Tik Tok but this looks massive on 08:28 - Jun 4 with 3854 views

TractorCam

I don’t get the Tik Tok but this looks massive on 08:04 - Jun 4 by TRUE_BLUE123
The other TikTok he posted of him wearing the kit has 2.4m views.this one as it’s an advert will do similar if not more. Great exposure

Becks has posted that video on his instagram story too, and he has 66m followers.

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I don’t get the Tik Tok but this looks massive on 08:36 - Jun 4 with 3789 views

textbackup

I don’t get the Tik Tok but this looks massive on 08:28 - Jun 4 by TractorCam
Becks has posted that video on his instagram story too, and he has 66m followers.

he must have forgotten/forgiven the "posh spice is a slag" shout I aimed at him from cobbold lower in 2001

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I don’t get the Tik Tok but this looks massive on 08:43 - Jun 4 with 3725 views

Guthrum

I don’t get the Tik Tok but this looks massive on 08:06 - Jun 4 by ZXBlue
Shame its such a dull kit for fans, but from a marketing perspective, Mr Sheeran is clearly a huge asset.

In some ways, it's better that this season's kit is quite traditional. If it was something garish or peculiar, the whole thing could end up looking too much like a stunt, trying overly hard to make a statement.

Bear in mind that people buying the shirt purely through the Sheeran connection have no background in the minutiae of former badges, red/yellow trim, laces, stripes, etc. which may excite the older fan. Plus how the season went can greatly affect a retrospective view on a shirt style.

Getting Sheeran on board and involved is a massive PR coup. Shirt sales could make a tangible difference to our spending power and thus strength on the pitch.

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I don’t get the Tik Tok but this looks massive on 09:09 - Jun 4 with 3536 views

Lord_Lucan

This whole thing is going to be massive.

Hang on to your hats baby.........

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I don’t get the Tik Tok but this looks massive on 09:15 - Jun 4 with 3453 views

EJP

I don’t get the Tik Tok but this looks massive on 08:12 - Jun 4 by SitfcB
Performing at PR.

Or as the Harwich and Manningtree Standard report on their website:

“Ed Sheeran to debut new single at football stadium show near Essex this month”

I don’t get the Tik Tok but this looks massive on 09:36 - Jun 4 with 3253 views

RegencyBlue

Personally I don't get the whole social media thing but this tie up with Ed is going to get the club worldwide exposure on a massive scale.

You cant buy this sort of publicity!

I don’t get the Tik Tok but this looks massive on 09:39 - Jun 4 with 3193 views

Keno

I don’t get the Tik Tok but this looks massive on 08:36 - Jun 4 by textbackup
he must have forgotten/forgiven the "posh spice is a slag" shout I aimed at him from cobbold lower in 2001

I thought it was very nice of some town fans to enquiry whether he had taken her to Highbury to watch to football

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I don’t get the Tik Tok but this looks massive on 09:51 - Jun 4 with 3109 views

bluelagos

I don’t get the Tik Tok but this looks massive on 09:39 - Jun 4 by Keno
I thought it was very nice of some town fans to enquiry whether he had taken her to Highbury to watch to football

Subtle. Harsh/inappropriate. Mildly amusing.

All in equal measures.

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I don’t get the Tik Tok but this looks massive on 09:53 - Jun 4 with 3098 views

Keno

I don’t get the Tik Tok but this looks massive on 09:51 - Jun 4 by bluelagos
Subtle. Harsh/inappropriate. Mildly amusing. All in equal measures.

I take that as high praise Laggy!!

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I don’t get the Tik Tok but this looks massive on 09:56 - Jun 4 with 3067 views

chrismakin

I don’t get the Tik Tok but this looks massive on 09:36 - Jun 4 by RegencyBlue
Personally I don't get the whole social media thing but this tie up with Ed is going to get the club worldwide exposure on a massive scale. You cant buy this sort of publicity!

This is why imo the plainess of the shirt goes a long way, looking through twitter and various other platforms, the amount of non town fans showing their excitement of the new shirt is brilliant, plenty of potential buyers out there. His music may not excite a certain demographic but the millions that it does is so much better for us than a betting company logo.

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I don’t get the Tik Tok but this looks massive on 09:56 - Jun 4 with 3067 views

BlueBlueBluex2

I don’t get the Tik Tok but this looks massive on 08:36 - Jun 4 by textbackup
he must have forgotten/forgiven the "posh spice is a slag" shout I aimed at him from cobbold lower in 2001

When he scored i vividly recall that he shouted “vvankers” at the North with his arms stretched wide.

I don’t get the Tik Tok but this looks massive on 19:17 - Jun 4 with 2589 views

Bigeze

Has anyone managed to fathom a song yet to one of his tunes?

“I’m in love with a shade blue”.....and so on

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