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Cost of living / food shopping 14:35 - Dec 12 with 12493 viewsclive_baker

I've been playing around with buying some supermarket own brand alternatives lately. I shall go full Martin Lewis with you now and reveal my findings:

Tesco Chocolate Digestives. Get on them. Only 55p and bl00dy lovely. Actually better than the branded alternatives, more chocolate to biscuit ratio. Don't buy the Molly's ones though, they're rank.

Tesco Oat Milk. Passable but not as nice as the branded one I get. £1.20 instead of £1.80 doesn't justify the trade IMO.

Marmite - Don't mess with the GOD. Bought a supermarket alternative, had it once on toast and can't see myself eating it again. Absolutely fecking rancid. Literally tasted like salt on toast.

I don't mess about with Mayo or Salad cream, I'm sorry the stakes are far too high with that.

Bran Flakes - Switch. No brainer. No discernible difference. £1.10 instead of £3 for the branded alternative that sounds like Mellogs.

Dry Pasta. Commodity product, who buys branded pasta? 41p for 500g vs. £1.50. No brainer, switch.

Nappies. Fred & Flo absolutely fine (I've always bought these anyway to be fair). Not sure why you would pay twice as much for something that'll get covered in p1ss and sh1t and end up in the bin after a few hours.

Anyone got any more hacks in your shopping basket?

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Cost of living / food shopping on 15:09 - Dec 12 with 5269 viewsBent_double

Do people actually still buy branded food goods?

Sure, there is some rank supermarket own-brand stuff out there, but the majority is as good, if not better than the brands that are 2 or 3 times the price.

Just madness in the current economic situation.

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Cost of living / food shopping on 15:17 - Dec 12 with 5241 viewsMookamoo

Have you tried making your own oat milk? It's dead simple.

1 cup of oats, 3 cups of water. Let it soak for a few hours.
Blend until smooth
Strain through a muslin bag (the ones you use for jam making)
Chuck out the mush left over or give it to the birds

It doesn't keep as long (only about 3 days) as it doesn't have the preservatives. I think it tastes better though as it's not as oily as carton milks.
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Cost of living / food shopping on 15:27 - Dec 12 with 5212 viewsHARRY10

Cost of living / food shopping on 15:09 - Dec 12 by Bent_double

Do people actually still buy branded food goods?

Sure, there is some rank supermarket own-brand stuff out there, but the majority is as good, if not better than the brands that are 2 or 3 times the price.

Just madness in the current economic situation.


Most of the products are made in the same factory, they just shut the line down and change the packaging.

Much as with road recovery. I use a company that is around 40%, they don't advertise, and you pay the recovery and they refund the cost. THEY DO.

Huge amounts are spent in marketing, which you pay for

Most of Lidl/Aldi own brand are as good, not all though.
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Cost of living / food shopping on 15:28 - Dec 12 with 5208 viewsChurchman

Asda Cheddars are better than Jacobs.
Aldi is good for cheeses, Bramwells pickle and tomato sauce. Mrs C is fine with their corn and bran flakes too.
Branston beans are better than Heinz. Less sugary.
Aldi wine in cheaper than others and are excellent. You can often get a good deal on certain beers too.

The big problem is crumpets. Warburtons are my crumpets of choice and I’ve not yet found anything to surpass them yet.
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Cost of living / food shopping on 15:54 - Dec 12 with 5160 viewsSwansea_Blue

Cost of living / food shopping on 15:09 - Dec 12 by Bent_double

Do people actually still buy branded food goods?

Sure, there is some rank supermarket own-brand stuff out there, but the majority is as good, if not better than the brands that are 2 or 3 times the price.

Just madness in the current economic situation.


My butler still shops at Fortnum & Mason. Even for my nappies.

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Cost of living / food shopping on 16:08 - Dec 12 with 5127 viewsHARRY10

Cost of living / food shopping on 15:54 - Dec 12 by Swansea_Blue

My butler still shops at Fortnum & Mason. Even for my nappies.


aren't they called incontinence pants at your age
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Cost of living / food shopping on 16:16 - Dec 12 with 5108 viewsDeano69

We always like Sainsburys own tomato sauce over Heinz, dont know what the saving is these days. Likewise, Cross and Blackwell (Branston??) beans over Heinz.
[Post edited 12 Dec 2022 16:19]

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Cost of living / food shopping on 16:22 - Dec 12 with 5082 viewsTractor_Buck

On the subject of Tesco biscuits, the Miss Molly's Chocolate Caramel Wafers are as good as Tunnocks.
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Cost of living / food shopping on 16:37 - Dec 12 with 5042 viewsVaughan8

Cost of living / food shopping on 15:09 - Dec 12 by Bent_double

Do people actually still buy branded food goods?

Sure, there is some rank supermarket own-brand stuff out there, but the majority is as good, if not better than the brands that are 2 or 3 times the price.

Just madness in the current economic situation.


This OP did make me laugh. Its like he hasn't ever bought non-branded goods (maybe he hasn't). If they haven't then they really are living the life! haha

As you say, the vast majority of non-branded products are just as good. You shop in places like ALdi/Lidl and the majority of it isn't branded.
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Cost of living / food shopping on 17:06 - Dec 12 with 4977 viewsLord_Lucan

I have found Aldi to be far the best own brand for almost everything.

Generally won't buy anyones own brand peas or coffee though.

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Cost of living / food shopping on 17:10 - Dec 12 with 4955 viewsclive_baker

Cost of living / food shopping on 17:06 - Dec 12 by Lord_Lucan

I have found Aldi to be far the best own brand for almost everything.

Generally won't buy anyones own brand peas or coffee though.


Coffee is an absolute no-no. You might as well take a p1ss in a mug and drink that as most of the cheaper alternatives.

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Cost of living / food shopping on 17:29 - Dec 12 with 4903 viewsHARRY10

Cost of living / food shopping on 17:10 - Dec 12 by clive_baker

Coffee is an absolute no-no. You might as well take a p1ss in a mug and drink that as most of the cheaper alternatives.


Don't drink instant myself but was given some a couple of weeks ago - Asda Gold. Very impressed.
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Cost of living / food shopping on 17:32 - Dec 12 with 4897 viewsSwansea_Blue

Cost of living / food shopping on 16:08 - Dec 12 by HARRY10

aren't they called incontinence pants at your age


I’m not THAT old! Getting there though

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Cost of living / food shopping on 19:43 - Dec 12 with 4788 viewsmarvellous

Cost of living / food shopping on 17:06 - Dec 12 by Lord_Lucan

I have found Aldi to be far the best own brand for almost everything.

Generally won't buy anyones own brand peas or coffee though.


Lidl Deluxe petit pois are nice. And their Necafe knock-off barista Americano instant coffee is decent too.

The Knightsbridge gold tea bags are really very nice 🧐
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Cost of living / food shopping on 19:44 - Dec 12 with 4784 viewsChondzoresk

Tesco beans knock spots off Heinz. The only branded stuff my wife goes for is Andrex/Charming or whatever it’s called. I don’t have much of a say into shopping. She won’t buy ‘fish’, only cod/plaice. A lot of the supermarket stuff is better than branded stuff. We use a lot of Bookers/Makro products too. Much cheaper anyway in bulk.
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Cost of living / food shopping on 19:49 - Dec 12 with 4758 viewsJ2BLUE

Your pasta comment nails it really. There are things like pasta, bran flakes, oats etc where it makes zero sense to go branded.

Agree that condiments are too high stake to mess around with.

Truly impaired.
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Cost of living / food shopping on 20:08 - Dec 12 with 4689 viewsbenrhyddingblue

Cost of living / food shopping on 15:09 - Dec 12 by Bent_double

Do people actually still buy branded food goods?

Sure, there is some rank supermarket own-brand stuff out there, but the majority is as good, if not better than the brands that are 2 or 3 times the price.

Just madness in the current economic situation.


A lot of the time supermarket own brand comes from the same place as the branded - pasta for instance. Also things like crisps - years ago I spent a summer working in a crisps factory that supplied Sainsbury’s, Tesco, M&S - all from the same source apart from M&S which had it’s supply line.
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Cost of living / food shopping on 20:19 - Dec 12 with 4639 viewsHARRY10

There is a strange physiology here, which the ad men exploit here (and elsewhere)

My sister in law told us of a neighbour who unloaded her car, and carried in M&S bags of shopping. Rather spoiled by the fact my brother-in-law had seen her shopping in Sainsburys the week,or so, before.

Fish fingers.... yum yum

[Post edited 12 Dec 2022 20:21]
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Cost of living / food shopping on 20:22 - Dec 12 with 4622 viewsstonojnr

Cost of living / food shopping on 19:49 - Dec 12 by J2BLUE

Your pasta comment nails it really. There are things like pasta, bran flakes, oats etc where it makes zero sense to go branded.

Agree that condiments are too high stake to mess around with.


I think the branded pasta tends to cook better holds the sauce better as it tends to be thicker and rougher in texture so you get more of a flavour combination, but most people in the UK probably dont cook pasta properly anyway, or at least not as Italians would do it, so its not worth the extra.
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Cost of living / food shopping on 21:04 - Dec 12 with 4525 viewsJ2BLUE

Cost of living / food shopping on 20:19 - Dec 12 by HARRY10

There is a strange physiology here, which the ad men exploit here (and elsewhere)

My sister in law told us of a neighbour who unloaded her car, and carried in M&S bags of shopping. Rather spoiled by the fact my brother-in-law had seen her shopping in Sainsburys the week,or so, before.

Fish fingers.... yum yum

[Post edited 12 Dec 2022 20:21]


Hang on, we're not allowed to shop in more than one supermarket? And we have to use the branded bags for life for the exact supermarket we are in?

Mind blown.

I was in Lidl on Friday with a mix of bags i've accumulated. I was in M&S today. I didn't want much so grabbed the first bag I layed my hands on which was a Lidl bag.

Am I going to be arrested?

Truly impaired.
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Cost of living / food shopping on 21:06 - Dec 12 with 4511 viewsBanksterDebtSlave

Cost of living / food shopping on 17:32 - Dec 12 by Swansea_Blue

I’m not THAT old! Getting there though


Can I interest you in tinned sardines and a baked potato. Nutritional and dirt cheap.

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Cost of living / food shopping on 21:14 - Dec 12 with 4469 viewskeighleyblue

Cost of living / food shopping on 21:04 - Dec 12 by J2BLUE

Hang on, we're not allowed to shop in more than one supermarket? And we have to use the branded bags for life for the exact supermarket we are in?

Mind blown.

I was in Lidl on Friday with a mix of bags i've accumulated. I was in M&S today. I didn't want much so grabbed the first bag I layed my hands on which was a Lidl bag.

Am I going to be arrested?


^^ Such a southerners' problem
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Cost of living / food shopping on 21:16 - Dec 12 with 4462 viewsHARRY10

Cost of living / food shopping on 21:04 - Dec 12 by J2BLUE

Hang on, we're not allowed to shop in more than one supermarket? And we have to use the branded bags for life for the exact supermarket we are in?

Mind blown.

I was in Lidl on Friday with a mix of bags i've accumulated. I was in M&S today. I didn't want much so grabbed the first bag I layed my hands on which was a Lidl bag.

Am I going to be arrested?


eh ?

not allowed ?

Are you drunk ?
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Cost of living / food shopping on 21:19 - Dec 12 with 4455 viewsJ2BLUE

Cost of living / food shopping on 21:16 - Dec 12 by HARRY10

eh ?

not allowed ?

Are you drunk ?


Are you not suggesting that your BIL having seen her in Sainsburys the week before means she could not have been shopping at M&S? Or reusing bags for life from M&S to shop elsewhere?

Truly impaired.
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Cost of living / food shopping on 21:20 - Dec 12 with 4450 viewsJ2BLUE

Cost of living / food shopping on 21:14 - Dec 12 by keighleyblue

^^ Such a southerners' problem


Apologies to any northerners. I know you only have Spar and bags are yet to be invented.

Truly impaired.
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