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Does anyone here count the black faces in adverts? 19:52 - Oct 27 with 3732 viewsSwansea_Blue

Surely now everyone can see what Reform are? I hope. It’s not even subtle racism any more.

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Does anyone here count the black faces in adverts? on 12:35 - Oct 28 with 841 viewsGlasgowBlue

Does anyone here count the black faces in adverts? on 12:11 - Oct 28 by giant_stow

Just as a by the by, what's striking to me isn't that there are lots of adverts with black people in them, but more how many casting directors go for mixed-race actors now. It seems to me, to be a very clear direction of travel and one that i'm part of in a small way when picking imagery for blog articles for a few clients. It's a great way to (rightly) cover bases, but also potentially problematic I spose.

Edit, just to be clear, problematic in the opposite sense to what Nige and his cronies are talking about.
[Post edited 28 Oct 12:19]


The world would be a better place if we were all of mixed race imo. To an extent, many people are. But not visibly.

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Does anyone here count the black faces in adverts? on 12:38 - Oct 28 with 845 viewsnoggin

Does anyone here count the black faces in adverts? on 11:51 - Oct 28 by NedPlimpton

Of course there's over-representation. It's a deliberate attempt to promote inclusivity, make whole communities feel like products are for them too when they've historically only seen white faces advertising products, and generally just making up for years of under representation of black and Asian faces on screen

What I don't really understand is why anyone is upset or offended by it?


Nobody cared until it was pointed out to them by some irrelevant, self serving, racist.

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Does anyone here count the black faces in adverts? on 12:57 - Oct 28 with 798 viewsiamatractorboy

Does anyone here count the black faces in adverts? on 12:35 - Oct 28 by GlasgowBlue

The world would be a better place if we were all of mixed race imo. To an extent, many people are. But not visibly.


I've had that thought before too, but then I've checked myself because 1) why the hell does it matter what people look like (obviously), but also 2) the racist ar5eholes would just pick on some other 'difference ' to be ar5eholes about. Because ar5eholes gotta ar5ehole (ar5ehole isn't a strong enough word but you get the gist!).
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Does anyone here count the black faces in adverts? on 13:29 - Oct 28 with 734 viewsbrazil1982

Does anyone here count the black faces in adverts? on 11:48 - Oct 28 by leitrimblue

And how does that make you feel?


I don't care, rarely watch commercial TV.
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Does anyone here count the black faces in adverts? on 13:57 - Oct 28 with 697 viewsSwansea_Blue

Does anyone here count the black faces in adverts? on 12:57 - Oct 28 by iamatractorboy

I've had that thought before too, but then I've checked myself because 1) why the hell does it matter what people look like (obviously), but also 2) the racist ar5eholes would just pick on some other 'difference ' to be ar5eholes about. Because ar5eholes gotta ar5ehole (ar5ehole isn't a strong enough word but you get the gist!).


There’s probably some truth in that. It’s the ‘enemy within’ approach. It doesn’t really matter to them whether it’s over race or religion or gender, they’re always punching down on a more vulnerable group.

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Does anyone here count the black faces in adverts? on 14:53 - Oct 28 with 634 viewsCafe_Newman

Does anyone here count the black faces in adverts? on 09:11 - Oct 28 by Swansea_Blue

I’m not sure we’re at odds. I certainly agree he’s got nothing beyond his populist schtick and gets a free ride from much of the press. The question is how far will the media and public opinion on the right will let him go.


As far as far right party leaders go, I think he is more in the same mould as the Le Penn family in France than Orban in Hungary or Meloni in Italy. Like the Le Pens, he's probably not "meant" to hold office but instead be sufficiently despicable to guarantee that more people vote for the incompetent "uni-party" currently represented by the Conservative and Labour factions.

If I've gauged the politics of this forum well, that should upset about 80% of those who post here.
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Does anyone here count the black faces in adverts? on 15:05 - Oct 28 with 614 viewsCafe_Newman

Does anyone here count the black faces in adverts? on 12:20 - Oct 28 by J2BLUE

Society is a pendulum. The more you try and force it one way the harder it will swing back the other way.

Black people people were massively underrepresented and now it has swung the other way. It's natural and will balance out.


I don't think it will balance out. I think it will continue to fluctuate between either extreme, over-representation and under-representation. This is the best way to keep Race in the news and in the minds of a public where the vast majority don't have a racist bone in their bodies. Unfortunately, the neolithic-minded minority tend to mess it up for everybody because the media is so quick to fan the flames of hatred and create division.
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Does anyone here count the black faces in adverts? on 15:21 - Oct 28 with 563 viewsBlueBadger

Does anyone here count the black faces in adverts? on 11:00 - Oct 28 by brazil1982

Someone has - report commissioned by C4

"It asserts that while black people account for around 4 per cent of the UK population they appear in more than 50 per cent of commercials."


Adverts are not there to represent the population accurately. They are there to sell stuff to as many people as possible.

See also: most entertainment media.

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Does anyone here count the black faces in adverts? on 15:23 - Oct 28 with 561 viewsBlueBadger

Does anyone here count the black faces in adverts? on 09:44 - Oct 28 by tractorboy1978

A bit contradictory that she is being called racist for counting black faces by some people that also clearly make a conscious effort to count the number of black/minority faces in adverts though. For different reasons but nonetheless true.


Amazing to think that she's being called racist for being racist.

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Does anyone here count the black faces in adverts? on 15:28 - Oct 28 with 533 viewsBlueBadger

Does anyone here count the black faces in adverts? on 12:35 - Oct 28 by GlasgowBlue

The world would be a better place if we were all of mixed race imo. To an extent, many people are. But not visibly.


If my experience of mixed race people is anything to go by, it would also make the world a much better-looking place as well.

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Does anyone here count the black faces in adverts? on 15:35 - Oct 28 with 530 viewsmellowblue

Clearly black faces are over-represented. That does not bother me, it is a phase that advertising agencies and their client companies wish to be seen to be diversity-sensitive. Virtue signalling rather than from a deep conscience, I would have thought. Diverse advertising clearly makes sense as everybody white, black etc is a potential customer.
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Does anyone here count the black faces in adverts? on 15:46 - Oct 28 with 495 viewsMattinLondon

Does anyone here count the black faces in adverts? on 15:28 - Oct 28 by BlueBadger

If my experience of mixed race people is anything to go by, it would also make the world a much better-looking place as well.


I am stunningly attractive.
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Does anyone here count the black faces in adverts? on 15:46 - Oct 28 with 484 viewsBlueBadger

Does anyone here count the black faces in adverts? on 09:42 - Oct 28 by Mullet

It baffles me that even a paper-thin Google of him shows he's a vile Russian bought fascist. Same with Stephen Yaxley Lennon and his paedo friends.

Yet it isn't enough to have them laughed out of the country or into a jail cell.


Voting Reform is basically an act of treason, innit.

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Does anyone here count the black faces in adverts? on 15:52 - Oct 28 with 472 viewsBlueBadger

Does anyone here count the black faces in adverts? on 15:46 - Oct 28 by MattinLondon

I am stunningly attractive.



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Does anyone here count the black faces in adverts? (n/t) on 15:58 - Oct 28 with 457 viewsblueoutlook

I hate adverts.
[Post edited 28 Oct 16:00]
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Does anyone here count the black faces in adverts? (n/t) on 16:01 - Oct 28 with 439 viewsBlueschev

Does anyone here count the black faces in adverts? (n/t) on 15:58 - Oct 28 by blueoutlook

I hate adverts.
[Post edited 28 Oct 16:00]


Why did she need to choose any words at all? What difference does it make? Of all of the problems in the world this shouldn't even register for a party serious about forming a government.
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Does anyone here count the black faces in adverts? on 16:28 - Oct 28 with 390 viewsMaccaisgod

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Does anyone here count the black faces in adverts? on 18:05 - Oct 28 with 306 viewseireblue

Does anyone here count the black faces in adverts? on 09:44 - Oct 28 by tractorboy1978

A bit contradictory that she is being called racist for counting black faces by some people that also clearly make a conscious effort to count the number of black/minority faces in adverts though. For different reasons but nonetheless true.


Not true, she is being called racist for saying this “ It drives me mad when I see adverts full of Black people, full of Asian people, full of people that are basically anything other than White.”

Non-whites make her mad.

Especially when there is a lot of them.

That’s racist.
[Post edited 28 Oct 18:06]
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Does anyone here count the black faces in adverts? on 18:33 - Oct 28 with 238 viewsJ2BLUE

Does anyone here count the black faces in adverts? on 18:05 - Oct 28 by eireblue

Not true, she is being called racist for saying this “ It drives me mad when I see adverts full of Black people, full of Asian people, full of people that are basically anything other than White.”

Non-whites make her mad.

Especially when there is a lot of them.

That’s racist.
[Post edited 28 Oct 18:06]


Wait until she sees the Aldi advert with the talking carrot.

Going to lose her mind.

Truly impaired.
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Does anyone here count the black faces in adverts? on 18:35 - Oct 28 with 222 viewslowhouseblue

Does anyone here count the black faces in adverts? on 11:55 - Oct 28 by Kievthegreat

Black people are the most represented (relative to total size), although one thing to remember is that 50% of adverts have a black person appear can range from the lead role dominating the screen, or because someone standing in the background is Black. If you have 10 random people from the UK appear on screen, statistically you'd expect to see a Black person 34% of the time.

The same report also found that while there were more ethnic minorities appearing as characters on screen year on year, they still get less screentime than non-ethnic minorities and less talking parts. Part of this is because montage adverts which can cycle through lots of characters are becoming more prevalent and account for nearly 50% of ads featuring minorities. This is also the preferred format for tokenistic ads which do not make minorities feel represented, but probably rile up those people like Pochin.


good point about lead v. background and montage ads and tokenistic ads. this a fuller version of what the channel 4 report found:

"In 2024, Black people (4 per cent of the population) featured in 51 per cent of ads, 23 per cent with them in a lead role. South Asians (8 per cent of the population) featured in 17 per cent of ads, 6 per cent with them in a lead role. East Asians (1 per cent of the population) featured in 11 per cent of ads, with 2 per cent of lead roles, while mixed ethnicity people (3 per cent of the population) feature in 9 per cent of ads, with 4 per cent of lead roles."

the 4 v. 23 does imply over-representation, but its hardly something to get excited about. equally the 8 v. 6 stat implies under-representation. but it's hard to see the mp's wording and apparent anger as anything other than racist.

And so as the loose-bowelled pigeon of time swoops low over the unsuspecting tourist of destiny, and the flatulent skunk of fate wanders into the air-conditioning system of eternity, I notice it's the end of the show

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Does anyone here count the black faces in adverts? on 18:43 - Oct 28 with 209 viewsSwansea_Blue

Does anyone here count the black faces in adverts? on 14:53 - Oct 28 by Cafe_Newman

As far as far right party leaders go, I think he is more in the same mould as the Le Penn family in France than Orban in Hungary or Meloni in Italy. Like the Le Pens, he's probably not "meant" to hold office but instead be sufficiently despicable to guarantee that more people vote for the incompetent "uni-party" currently represented by the Conservative and Labour factions.

If I've gauged the politics of this forum well, that should upset about 80% of those who post here.


Are you suggesting it’s a coordinated effort across all parties? I don’t see that at all. Having worked alongside his people when they were badged as UKIP, their main aim was to embarrass the traditional parties, who’d done nothing but laugh and look down on them.

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Does anyone here count the black faces in adverts? on 19:11 - Oct 28 with 135 viewsSwansea_Blue

Does anyone here count the black faces in adverts? on 12:35 - Oct 28 by GlasgowBlue

The world would be a better place if we were all of mixed race imo. To an extent, many people are. But not visibly.


I can see the argument for that; it would shut the feckwits up at least. I also like that we are all different (insert Life of Brian clip here!). To use what’s probably a terrible analogy, I’d rather our communities have local cafes and restaurants with wildly different characters than every place have a McDonalds with an identical menu. We should be valuing and seeking out diversity, or as it’s otherwise known new/different stuff.

We’re taxiing around a Chinese lad at the moment who’s doing a home stay with a neighbour. It’s great. We’re having interesting conversations about where he’s from, have an invite to China and would happily offer him a room next time he needs a home stay. I don’t see why people don’t look for our differences and celebrate them. Who wants to only be surrounded by middle-aged white racists like Sarah Pochin?

Another story highlighting the dark side of where the UK is: a small local shop and post office in our village that had been run for almost 100 years by the same local family was recently taken over by a couple of lads from Sri Lanka. We’re quite a conservative (small and large c) area with lots of retired and fairly well-off people. The first thing my better half saw on our local Facebook group was someone saying they’d been in the shop on their first day and a customer was racially abusing them. WTF? Why would someone do that? I’m not sure how that’s related, but it just depresses me that we have so many people who judge others through the lens of race.

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