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Deal agreed for Toulouse striker Emersonn… on 08:16 - Jul 7 by TownieRob
I cannot believe the negativity surrounding signing.
"We need to sign players from abroad, not the Championship"...
"No, not that one he doesnt look good on a 1 minute youtube clip..."
I think what some supporters don't understand is that's just because we're in the the Premier League, we're also Ipswich Town. While that means the world to us, the winder footballing world in 2026 views us in the Premier League in the same way they did Huddersfield and Sheffield United at the moment. That means our pull isn't what 90% of supporters think and to get those stars in they want we'd have to be even more over the odds than what we already are (and have) to get those better players here.
In short, we have to shop in the market we're in. Doesn't matter if it's the French league or the Championship, we're not sweeping in and getting Jarod Bowen, Jack Grealish or even a Smith -Rowe type of signing like some are expecting/demanding. They will not come here, it's not just about being in the Premier League.
Deal agreed for Toulouse striker Emersonn… on 23:03 - Jul 6 by Hermann_eats_puffin
If this player joins then I wish him all the very best and hope that he goes on to become a star for Ipswich.
However I have some serious concerns about the fees that we are prepared to pay for raw potential talent when the jury will be very much out as to whether they’ll hit the ground running and deliver the performances, goals and assists required to see us to achieving PL safety next season.
Reading the article on the homepage it says:-
“Sky Sports reports that the deal is a €28 million (£24 million) - a new record fee for the Blues - plus €3 million (£2.6 million) in add-ons and a sell-on clause.”
If these figures are correct then I’m frankly very concerned about the way we are potentially being very wasteful with funds. Now I’m old enough to remember qualifying for Europe after finishing 5th in 2000-01 and I remember many signings which did nothing to improve the team, did not provide sell on profits for the club and contributed to a financial implosion at the club after relegation and the collapse of ITV Digital all coming off the back of the cost of rebuilding of the north and Churchman stands.
In the same article on the homepage it also says:-
“...started his career with Athletico Paranaense in his home country before moving on to Turkish side Göztepe in January 2025. That spell led to his move to his current club in Ligue 1 on deadline day last summer for around €3 million (£2.6 million) and last season he scored seven goals in 31 appearances in all competitions, picking up three assists.”
So after one season in France he’s now going to cost us €28 million so €25 million Euros more than last summer so he’s added €3.6m to his value for each of the 7 goals scored. That to me seems like bonkers inflation!
Turning for a second to scouting now I appreciate that our International scouting & recruitment network was almost non existent in the Evans era and so has had to be built up from scratch following the Gamechanger takeover and our promotions from League One. This just shows to me that we have a heck of a long way to go because we’re buying players one stage too late because if we think he’s a good player why can’t we try buying players such as this last summer when he cost just €3 million. Or we’re just agreeing to massively overly inflated fees and aren’t prepared to walk away after being held to ransom on frankly outrageous fees.
Now I’ve nothing against signing Emersonn but the fee quoted seems absolutely ridiculous!
Take as comparison last summer Brian Brobbey joining Sunderland for a fee of €20m, which could potentially rise to €25m so less than we’ll be paying for Emersonn.
Now take a look at Brobbey’s records as at last summer prior to joining Sunderland:-
Senior career Years Team Apps (Gls) 2018–2021 Jong Ajax 32 (16) 2020–2021 Ajax 12 (3) 2021–2022 RB Leipzig 9 (0) 2022 → Ajax (loan) 11 (7) 2022–2025 Ajax 92 (35)
So as well as having more games of top flight and European game experience, more goals and having been a full international since 2023 when Sunderland were signing him last summer for €20m, which could potentially rise to €25m, so in terms of the intial fee it was €8m less than Emersonn.
Now compare Brobbey’s record above to that of Emersonn’s record below which at present is:-
Senior career Years Team Apps (Gls) 2024 Athletico Paranaense 13 (0) 2025 Göztepe 17 (2) 2025– Toulouse 28 (6) I nternational career 2019 Brazil U15 4 (0)
The comparative records of Brobbey and Emersonn are light years different and yet we’re spending more on Emerson than Sunderland did on Brobbey who seemed much closer to a player who could deliver in the PL straight sway.
Now I’m not saying we shouldn’t sign Emersonn and if we do I hope that he does well. But to me the fee being suggested just beggars belief and to me seems like we’re being wasteful with the funds that we do have at our disposal.
Whilst promotion to the PL does bring funds for us to spend on transfers if it not an unlimited pot of gold that lasts forever. If we have any hopes of surviving we will need multiple signings and each million wasted is a million that can’t go on another player.
Likewise I worry that Ashton is incredibly profligate with spending the funds that the club does have. In the last two seasons the only deals which I think we’ve turned a profit on are Delap, Hutcinson, Broadhead and Woolfenden (but in Wollfie’s case that’s him being a youth player not an astute signing that we’ve sold for a profit). And we have several signings such as Szmodics, Ogbene, Akpom, McAteer who we would struggle to get anywhere near breaking even on let alone a profit (although in Kasey’s case the fee really isn’t his fault and I like him as a player and in time he might well be worth what we paid for him but £12m last summer was too much!) Plus recently we’ve sold Muric for what’s going by reports is a bit of a loss.
Now I’d love to be proved wrong by the end of the transfer window (and likewise by the end of the season) but right now we seem a million miles away from the likes of Brentford, Bournemouth, Brighton etc. who are all very adept at scouting and recruiting talent at good value for money and selling them on for huge profits. And whilst you can argue that all of those are established PL clubs Sunderland managed to recruit perfectly well last summer, something that we have to date not yet done, although it is very early in the transfer window and so lets have patience and judge more by the end of the transfer window and then by how those signings perform over the course of a PL season.
But right now to me it feels like we’re getting ripped off by clubs and agents and I do not like getting into bidding wars, such as we seem to have got in with Hull over Emersonn and it just reminds me of the recent poor value purchase of Akpom after a bidding competition with Birmingham last summer which over inflated his value.
[Post edited 6 Jul 23:16]
Hard to say, we paid £15m for Delap, who had been on loan in the Champ, didn't have any real PL stats and he scored 12 goals in his first full PL season, Brobbey only scored 7. Did Sunderland over pay for Brobbey based on Delap fee/stats? History and price doesn't guarantee anything.
Player prices go up every year, until we see him play and his stats at the end of the season we won't know if its a good or bad deal.
There is the other story on this site about Adingra a player Brighton paid £7m for, and Sunderland paid £21m 2 years later and then sent him out on loan. So you could class that as a major failure, thats how it goes some work/some don't. But in football if you're buying players rather than improving them internally as Brentford did, some prices will seem high.
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Deal agreed for Toulouse striker Emersonn… on 08:28 - Jul 7 with 1806 views
Deal agreed for Toulouse striker Emersonn… on 08:20 - Jul 7 by Yppswyche
Man everyone’s so conservative and miserable. It’s our job to welcome and support new players, perhaps even let ourselves get excited about it in the process, instead of this negative doomsayer fiscal bean counter attitude.. we don’t know what we’re talking about, and we’re not gunna know what his true value is until this time next year, so perhaps we can all let go and enjoy ourselves just a smidge in the meantime, heaven forbid it might even have a positive effect on the new young lad instead of writing him off purely based on the amount of money Ashton signed off on signing him for. Pretend he cost half as much and support him as you would for that Zzzz
I haven't written him off, I was trying to give another poster the context of the type of signing this is, which is in my view our upgrade on AAH and Akpom with the potential upside of a chunk of added value either way. Whether you find the profit side of things exciting or not is irrelevant, that will be a key component in Ashtons mindset when bringing players in. It's the model he's always operated, and we've benefitted greatly from making profits on these deals.
When we signed Delap he was essentially a "winger from Hull" who had just had alright season in the Championship. We ended up selling him for a profit to Chelsea in what was a poor season for us. That's how football works now, it is a business.
Deal agreed for Toulouse striker Emersonn… on 06:57 - Jul 7 by dirtyboy
We’re going to need a strong presence up top. Someone who can make the ball stick and hopefully be a nuisance and at the very least a threat.
Could be the best bit of business we ever do, could be a disaster, but whatever way you look at it, we’re paying 20m for a 21 year old Brazilian youth International who still has room to get better.
Can we please be a bit excited ffs.
A Brazilian with one name. Impossible to not be excited.
Deal agreed for Toulouse striker Emersonn… on 06:57 - Jul 7 by dirtyboy
We’re going to need a strong presence up top. Someone who can make the ball stick and hopefully be a nuisance and at the very least a threat.
Could be the best bit of business we ever do, could be a disaster, but whatever way you look at it, we’re paying 20m for a 21 year old Brazilian youth International who still has room to get better.
Can we please be a bit excited ffs.
Ignore 90% of morons commenting about the fee in this thread.
None of them have seen him play a single minute of live football.
Deal agreed for Toulouse striker Emersonn… on 08:28 - Jul 7 by ITFC_Essex
I haven't written him off, I was trying to give another poster the context of the type of signing this is, which is in my view our upgrade on AAH and Akpom with the potential upside of a chunk of added value either way. Whether you find the profit side of things exciting or not is irrelevant, that will be a key component in Ashtons mindset when bringing players in. It's the model he's always operated, and we've benefitted greatly from making profits on these deals.
When we signed Delap he was essentially a "winger from Hull" who had just had alright season in the Championship. We ended up selling him for a profit to Chelsea in what was a poor season for us. That's how football works now, it is a business.
‘ When we signed Delap he was essentially a "winger from Hull"’
Deal agreed for Toulouse striker Emersonn… on 21:24 - Jul 6 by TRUE_BLUE123
Scout report for those interested.
Must have something about him which reflected well in the data analysis the recruitment team have done. Someone O'Neil has crossed paths with in France too. Not one we've had thrust upon us from one of the agents close to MA and we've actively targeted him. He does look very raw though. We will need another more experienced 'sure thing' as well. Expect the fee put out our end will be lower than the one we've seen reported.
[Post edited 7 Jul 9:16]
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Deal agreed for Toulouse striker Emersonn… on 09:09 - Jul 7 with 1536 views
Interesting to compare Emmerson with Alvaro Rodriquez (Bournemouth are buying him for £22m rising to £26m) .
Both are south American forwards, both 21, both moved last summer for modest fees and both now going to the prem for much bigger fees.
Both had "breakout" seasons having previously underwhelmed at a lower or unfamiliar level — Emersonn barely registered in Turkey, Rodríguez flopped on loan at Getafe. Last season is the first time either has really delivered end product in a top-five league.
With the cost of this deal, and presumably other big deals to be done for other parts of the pitch, wonder if this makes the 1st choice striker likely to be a loan.
If your paying north of 20M for a back up, what would you have to spend for the main man?
Deal agreed for Toulouse striker Emersonn… on 09:18 - Jul 7 by Samuelowen88
With the cost of this deal, and presumably other big deals to be done for other parts of the pitch, wonder if this makes the 1st choice striker likely to be a loan.
If your paying north of 20M for a back up, what would you have to spend for the main man?
Agreed - loan or a free. I know we were keen/hopeful of signing Wilson but he's off to Brentford now.
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Deal agreed for Toulouse striker Emersonn… on 09:20 - Jul 7 with 1420 views
Deal agreed for Toulouse striker Emersonn… on 23:03 - Jul 6 by Hermann_eats_puffin
If this player joins then I wish him all the very best and hope that he goes on to become a star for Ipswich.
However I have some serious concerns about the fees that we are prepared to pay for raw potential talent when the jury will be very much out as to whether they’ll hit the ground running and deliver the performances, goals and assists required to see us to achieving PL safety next season.
Reading the article on the homepage it says:-
“Sky Sports reports that the deal is a €28 million (£24 million) - a new record fee for the Blues - plus €3 million (£2.6 million) in add-ons and a sell-on clause.”
If these figures are correct then I’m frankly very concerned about the way we are potentially being very wasteful with funds. Now I’m old enough to remember qualifying for Europe after finishing 5th in 2000-01 and I remember many signings which did nothing to improve the team, did not provide sell on profits for the club and contributed to a financial implosion at the club after relegation and the collapse of ITV Digital all coming off the back of the cost of rebuilding of the north and Churchman stands.
In the same article on the homepage it also says:-
“...started his career with Athletico Paranaense in his home country before moving on to Turkish side Göztepe in January 2025. That spell led to his move to his current club in Ligue 1 on deadline day last summer for around €3 million (£2.6 million) and last season he scored seven goals in 31 appearances in all competitions, picking up three assists.”
So after one season in France he’s now going to cost us €28 million so €25 million Euros more than last summer so he’s added €3.6m to his value for each of the 7 goals scored. That to me seems like bonkers inflation!
Turning for a second to scouting now I appreciate that our International scouting & recruitment network was almost non existent in the Evans era and so has had to be built up from scratch following the Gamechanger takeover and our promotions from League One. This just shows to me that we have a heck of a long way to go because we’re buying players one stage too late because if we think he’s a good player why can’t we try buying players such as this last summer when he cost just €3 million. Or we’re just agreeing to massively overly inflated fees and aren’t prepared to walk away after being held to ransom on frankly outrageous fees.
Now I’ve nothing against signing Emersonn but the fee quoted seems absolutely ridiculous!
Take as comparison last summer Brian Brobbey joining Sunderland for a fee of €20m, which could potentially rise to €25m so less than we’ll be paying for Emersonn.
Now take a look at Brobbey’s records as at last summer prior to joining Sunderland:-
Senior career Years Team Apps (Gls) 2018–2021 Jong Ajax 32 (16) 2020–2021 Ajax 12 (3) 2021–2022 RB Leipzig 9 (0) 2022 → Ajax (loan) 11 (7) 2022–2025 Ajax 92 (35)
So as well as having more games of top flight and European game experience, more goals and having been a full international since 2023 when Sunderland were signing him last summer for €20m, which could potentially rise to €25m, so in terms of the intial fee it was €8m less than Emersonn.
Now compare Brobbey’s record above to that of Emersonn’s record below which at present is:-
Senior career Years Team Apps (Gls) 2024 Athletico Paranaense 13 (0) 2025 Göztepe 17 (2) 2025– Toulouse 28 (6) I nternational career 2019 Brazil U15 4 (0)
The comparative records of Brobbey and Emersonn are light years different and yet we’re spending more on Emerson than Sunderland did on Brobbey who seemed much closer to a player who could deliver in the PL straight sway.
Now I’m not saying we shouldn’t sign Emersonn and if we do I hope that he does well. But to me the fee being suggested just beggars belief and to me seems like we’re being wasteful with the funds that we do have at our disposal.
Whilst promotion to the PL does bring funds for us to spend on transfers if it not an unlimited pot of gold that lasts forever. If we have any hopes of surviving we will need multiple signings and each million wasted is a million that can’t go on another player.
Likewise I worry that Ashton is incredibly profligate with spending the funds that the club does have. In the last two seasons the only deals which I think we’ve turned a profit on are Delap, Hutcinson, Broadhead and Woolfenden (but in Wollfie’s case that’s him being a youth player not an astute signing that we’ve sold for a profit). And we have several signings such as Szmodics, Ogbene, Akpom, McAteer who we would struggle to get anywhere near breaking even on let alone a profit (although in Kasey’s case the fee really isn’t his fault and I like him as a player and in time he might well be worth what we paid for him but £12m last summer was too much!) Plus recently we’ve sold Muric for what’s going by reports is a bit of a loss.
Now I’d love to be proved wrong by the end of the transfer window (and likewise by the end of the season) but right now we seem a million miles away from the likes of Brentford, Bournemouth, Brighton etc. who are all very adept at scouting and recruiting talent at good value for money and selling them on for huge profits. And whilst you can argue that all of those are established PL clubs Sunderland managed to recruit perfectly well last summer, something that we have to date not yet done, although it is very early in the transfer window and so lets have patience and judge more by the end of the transfer window and then by how those signings perform over the course of a PL season.
But right now to me it feels like we’re getting ripped off by clubs and agents and I do not like getting into bidding wars, such as we seem to have got in with Hull over Emersonn and it just reminds me of the recent poor value purchase of Akpom after a bidding competition with Birmingham last summer which over inflated his value.
[Post edited 6 Jul 23:16]
Whilst a good post, the Brian Brobbey trasnfer is unique.
They were the only team in for him after Guiu was recalled by Chelsea and Brobbey had to leave Amsterdam - https://www.theguardian.com/fo
"Brobbey chose Sunderland because he had no choice. And Sunderland didn’t choose Brobbey because he’s scored so many goals. It’s simply an affordable opportunity for the English side, who are laughing at a transfer fee of €20m excluding bonuses.”
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Deal agreed for Toulouse striker Emersonn… on 09:42 - Jul 7 with 1268 views
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