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Fair play to Ed Sheeran I say 11:31 - May 6 with 6131 viewsclive_baker

Lets be honest, its effectively a donation from him into his local club and community. I find it hard to believe there's any real demonstrable ROI on it from his perspective.

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Fair play to Ed Sheeran I say on 11:57 - May 6 with 1091 viewsJackSted

IMo this is going to massively boost our reputation. Like how Burger King sponsoring Stevenage improved theirs

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Fair play to Ed Sheeran I say on 11:58 - May 6 with 1074 viewsIllinoisblue

Fair play to Ed Sheeran I say on 11:51 - May 6 by stopmoaning

I can't believe people are moaning about this on Twitter, bell ends.


Who’s moaning? Link them here

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Fair play to Ed Sheeran I say on 11:58 - May 6 with 1072 viewsMarshalls_Mullet

Fair play to Ed Sheeran I say on 11:54 - May 6 by eireblue

It is payback for royalties earned.

As a relatively successful singer/songwriter not much angst in his life any more.

So whenever he needs to pen a downbeat ditty, he has been watching the town.


...I'm not sure the word 'relatively' applies to his success.

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Fair play to Ed Sheeran I say on 12:00 - May 6 with 1065 viewsKeno

Fair play to Ed Sheeran I say on 11:47 - May 6 by soupytwist

And if they wanted to do the same all Norwich would be able to come up with would be Cathy Dennis, or maybe The Darkness.
Puts two cathedrals, an airport and Premier League football in the shade.


or Sophie Ellis-Baxtor?

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Fair play to Ed Sheeran I say on 12:00 - May 6 with 1067 viewssoupytwist

Fair play to Ed Sheeran I say on 11:56 - May 6 by jaykay

what on you on about, they already have a pop idol


Of course, The Singing Postman how could I forget?

Although, as you're not supposed to say on Pointless, a bit before my time.
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Fair play to Ed Sheeran I say on 12:01 - May 6 with 1060 viewshoppy

Fair play to Ed Sheeran I say on 11:54 - May 6 by jeera

Moaning about what?

In what context is there anything to complain about here?

It can only be positive surely to make these kind of local links.

The man's a global brand and the connection could potentially help bring in a new generation of fans. Well, a few of them anyways.


AND, possibly more importantly, it gets us away from being one of the multitude of clubs with gambling companies as sponsors.

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Fair play to Ed Sheeran I say on 12:02 - May 6 with 1052 viewsdirtyboy

Many supporters if they had the wealth would support the town in various ways, this is him doing his bit and all fans should be very grateful.

Whether you're a fan of Ed is completely irrelevant when he's clearly helping our club in a substantial manner, not unlike the new owners who have been largely very well received.

It's a cheers Ed from me.
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Fair play to Ed Sheeran I say on 12:03 - May 6 with 1039 viewshoppy

Fair play to Ed Sheeran I say on 12:02 - May 6 by dirtyboy

Many supporters if they had the wealth would support the town in various ways, this is him doing his bit and all fans should be very grateful.

Whether you're a fan of Ed is completely irrelevant when he's clearly helping our club in a substantial manner, not unlike the new owners who have been largely very well received.

It's a cheers Ed from me.


It must be a fairly substantial sum as it's both the Mens and Women's teams

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Fair play to Ed Sheeran I say on 12:05 - May 6 with 1021 viewsjeera

Fair play to Ed Sheeran I say on 12:01 - May 6 by hoppy

AND, possibly more importantly, it gets us away from being one of the multitude of clubs with gambling companies as sponsors.


That is certainly important yes.

As for the level of importance compared with having Ed on board I haven't yet given much consideration, but it's definitely up there.

His involvement has to be more community minded that's for sure.

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Fair play to Ed Sheeran I say on 12:07 - May 6 with 1014 viewssoupytwist

Fair play to Ed Sheeran I say on 12:03 - May 6 by hoppy

It must be a fairly substantial sum as it's both the Mens and Women's teams


It's great that the women's team is on a level footing with the men's at least as far as shirt sponsorship goes.

Our women's team got a shout out on a recent Guardian Football Weekly podcast as one that's doing great things outside the top tier. One of the few success stories of the Evans era, possibly because they'd been largely left to their own devices.
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Fair play to Ed Sheeran I say on 12:07 - May 6 with 1013 viewsstopmoaning

Fair play to Ed Sheeran I say on 11:58 - May 6 by Illinoisblue

Who’s moaning? Link them here


Sure...

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Fair play to Ed Sheeran I say on 12:10 - May 6 with 998 viewseireblue

Fair play to Ed Sheeran I say on 11:58 - May 6 by Marshalls_Mullet

...I'm not sure the word 'relatively' applies to his success.


Pffftttt flash in the pan compared to Cliff.

Let’s see where he is in 30 years.
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Fair play to Ed Sheeran I say on 12:13 - May 6 with 973 viewshoppy

Fair play to Ed Sheeran I say on 12:07 - May 6 by soupytwist

It's great that the women's team is on a level footing with the men's at least as far as shirt sponsorship goes.

Our women's team got a shout out on a recent Guardian Football Weekly podcast as one that's doing great things outside the top tier. One of the few success stories of the Evans era, possibly because they'd been largely left to their own devices.


To be fair... they looked pretty good with the shirt sponsorship they had recently...


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Fair play to Ed Sheeran I say on 12:19 - May 6 with 935 viewsThe_Major

Top notch work, I say. One of the biggest pop stars in the world, chums with Taylor Swift, global reach. Better than say, Coes on Norwich Road, chums with the bridal shop in the old Hare and Hounds, reach to about just outside Lavenham.

Didn't Wet Wet Wet sponsor Clydebank for a while?
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Fair play to Ed Sheeran I say on 12:20 - May 6 with 932 viewsitfc_bucks

Fair play to Ed Sheeran I say on 12:00 - May 6 by Keno

or Sophie Ellis-Baxtor?


she's not one of theirs, is she?

Say it aint so!
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Fair play to Ed Sheeran I say on 12:22 - May 6 with 912 viewssoupytwist

Fair play to Ed Sheeran I say on 12:19 - May 6 by The_Major

Top notch work, I say. One of the biggest pop stars in the world, chums with Taylor Swift, global reach. Better than say, Coes on Norwich Road, chums with the bridal shop in the old Hare and Hounds, reach to about just outside Lavenham.

Didn't Wet Wet Wet sponsor Clydebank for a while?


Skint records of Brighton (home of Fatboy Slim) sponsored Brighton for a while, during the period when the club were short of cash.
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Fair play to Ed Sheeran I say on 12:43 - May 6 with 856 viewsArnieM

Absolutely brilliant news. Ed's one of us and has always shown his allegiance to ITFC.
God knows why the budgies ever thought he'd support their shower !

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Fair play to Ed Sheeran I say on 12:47 - May 6 with 837 viewsgringoblue

Fair play to Ed Sheeran I say on 12:22 - May 6 by soupytwist

Skint records of Brighton (home of Fatboy Slim) sponsored Brighton for a while, during the period when the club were short of cash.


Cherry Red Records are involved with sponsoring AFC Wimbledon. I think they sponsor a stand now at the new stadium.

https://www.afcwimbledon.co.uk/news/2021/february/cherry-red-records/
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Fair play to Ed Sheeran I say on 12:47 - May 6 with 836 viewsrickw

How many extra shirts will this help us sell?
My eldest daughter has no interest in football, but is a big Ed Sheeran fan , so I wouldn't be surprised for her to want an ITFC shirt now.

If 1% of his followers get 1 that will be a massive sales increase!

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Fair play to Ed Sheeran I say on 12:49 - May 6 with 827 viewsBryanPlug

Fair play to Ed Sheeran I say on 11:40 - May 6 by SitfcB

The logo means something, which we will find out in time he said.

Guess it’s going to be a tour of some sort, hopefully ending at Portman Road 😋


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Fair play to Ed Sheeran I say on 12:50 - May 6 with 821 viewsArnieM

Fair play to Ed Sheeran I say on 12:47 - May 6 by rickw

How many extra shirts will this help us sell?
My eldest daughter has no interest in football, but is a big Ed Sheeran fan , so I wouldn't be surprised for her to want an ITFC shirt now.

If 1% of his followers get 1 that will be a massive sales increase!


which in turn means the owners can put more money into the side (60% of income)

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Fair play to Ed Sheeran I say on 12:54 - May 6 with 804 viewsDarth_Koont

Yes, almost certainly.

And it also means he gets a Town shirt to wear on tour. Which helps promote the club and maybe even leads to a few thousand extra shirt sales if it becomes a thing for his fans.

Pronouns: He/Him

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Fair play to Ed Sheeran I say on 12:55 - May 6 with 799 viewshoppy

Fair play to Ed Sheeran I say on 12:22 - May 6 by soupytwist

Skint records of Brighton (home of Fatboy Slim) sponsored Brighton for a while, during the period when the club were short of cash.


During which time, they famously faced a Barnet side that were sponsored by LOADED magazine...


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Fair play to Ed Sheeran I say on 13:02 - May 6 with 775 viewsbluefunk

Fair play to Ed Sheeran I say on 12:00 - May 6 by Keno

or Sophie Ellis-Baxtor?


I didnt know she was a Budgie, that makes my previously irrational dislike for her now entirely rational
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Fair play to Ed Sheeran I say on 13:06 - May 6 with 765 viewsChurchman

I think it’s excellent. Good for him. Well done whoever’s arranged this too.

I first saw him at the Olympic Games opening ceremony warm up. There was this geeky looking ginger bloke on a stool and we thought ‘who the £&@# is this? Talk about cheapskates, wheeling in this nobody’ so he starts doing his stuff and the misses and I agreed that while it not be our sort music, he was actually really good. ‘Can’t think he’ll have much a career doing that stuff’, said I. ‘This is his moment in the spotlight, which is nice’

Er, got that one a bit wrong 😂🤣😃. Mind you, when we went to the athletics the following week, we were sat near the long jump pit. There was this British bloke warming up who I didn’t know. ‘Another idiot no hoper with his beach towel and free kit, he should get a job! Why wheel these bozos out?’ Said I. It was Greg Rutherford. Oops, that went well.
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